Mike Jones

“A company can become incredibly successful if it can find a way to own a word in the mind of the prospect. Not a complicated word. Not an invented one. The simple words are best, words taken right out of the dictionary. This is the law of focus. You “burn” your way into the mind by narrowing the focus to a single word or concept. It’s the ultimate marketing sacrifice.” - Al Ries

How would you describe Amazon Prime in three words or less?

I'll start: "Shipping? Videos? Huh?"

How would you describe Purina in three words or less?

I'll start: "Cheap Chow"

How would you describe Burger King in three words or less?

I'll start: "Lesser McDonalds"

“If you fell down yesterday, stand up today." - HG Wells

How would you describe OpenAI in three words or less?

I'll start: "One Trick Pony"

"The secret of all effective originality in advertising is not the creation of new and tricky words and pictures, but one of putting familiar words and pictures into new relationships." - Leo Burnett

How would you describe Canon in three words or less?

I'll start: "Pretty Good Cameras"

"Consumers do not buy products. They buy product benefits." - David Ogilvy

How would you describe Zoom in three words or less?

I'll start: "Better Than Teams"