Copper Theory Creative

‘I post all the time, I buy ads, and I’m like, OUT there, but still getting crickets. What’s the problem with people??’

We hear this all the time. It’s not really a marketing issue.

Marketing amplifies what already exists.

That means this is a positioning problem.

If the positioning is unclear, marketing just amplifies the confusion. You can’t post your way to clarity. It has to exist first and THEN you can build your visibility and recognition and trust.

Sometimes we don’t know what we don’t know. Business owners hear that they need to be marketing their services, but they haven’t taken time to build the foundation of positioning.

Have you slowed down long enough to think about where your audience is? Where they find their information? What their pain points are?

We create the foundation to build your marketing on so that you aren’t struggling to convert. You begin to attract your right fit, ideal clients.

Marketing gets attention, but positioning creates meaning.

**What is it like to work with Copper Theory Creative?**

Collaborative, not transactional.

We learned the hard way that marketing without strategy leads to one question:

“Why am I not a millionaire yet?”

Not joking.

That’s why strategy comes first at CTC. Instead of throwing 14 ideas at the wall, we figure out what will actually work for your business. We’ll also tell you when something isn’t worth your money.

Our team of seven works together to understand your business, audience, perception gaps, and long-term vision. We ask quirky questions, have honest conversations, and uncover what makes your brand worth remembering.

The result? You feel guided, not overwhelmed.

We build the bucket before pouring more leads into it.

Want to experience the CTC energy? DM me or comment below.

Join me today at noon!

What are people saying about you when you're not in the room? Caitlin Penny's The Art of Perception on June 9 at 12PM MST will help you find out and take control!

Using her powerful five-part framework, you'll uncover how your personal brand, business brand, and real-world presence are already working together (or against you).

Your brand is speaking. Make sure it's saying the right things. 🗣️https://huub.vip/TheArtOfPerception

Your brand walks in before you do...and it's already talking. Join me tomorrow at 12PM MST for The Art of Perception, a keynote that reveals the small signals shaping how people see, trust, and refer you.

From awareness to action, you'll leave with a framework and one clear move to own your brand story. Are you ready to close the gap between who you are and how you're perceived? 🎤✨

Register here: https://huub.vip/TheArtOfPerception

Last night was one of those events that reminds you exactly why showing up matters.

The room was full, and the community did what community is supposed to do: open doors, build trust, and make business feel a little less lonely.

This is what happens when great people stop networking on autopilot and actually connect. It has been such a wonderful journey this year to organize the DES Group Networking board with Michael Root.

More of this, please.

Your brand is not broken. It is under-defined.

Before you change the logo, fix the language.

A lot of founders think they need new visuals, but what they actually need is clarity. The visuals are not the root problem. The problem is that the brand does not have a clear position, message, audience, offer, or point of view.

This is why we created the Brand Spark Session.

My tag line in my emails is something that means a lot to me. I truly and genuinely mean the words that you see in my sign off.

In case you missed it (and btw, if you have, then we haven’t emailed in a while and let’s change that, k?), here you go:

‘Go change the world in your own way’

That’s what I want for you. That’s what I want for my clients. That’s what I see, what I envision for your brand.

The ability to convey that YOU can change the world in your own way.

That’s what Copper Theory Creative can help you do.
If you’ve missed that, DM me and let’s get reconnected. Your inbox is waiting for that sign off.

Fridays. Who doesn’t love a Friday, amirite?

The end of the week, the wind down, the reset.

On a Friday, when I shut my laptop, I like to do a full reset. That might include cooking (see prior posts and my love for feeding people), that might include Yoga, that might include binging something that I’ve waited all week for.

It also definitely includes time with my favorite furbaby, Herbie.

I love the freedom I have as a business owner to be home with him, doing the work I love and having him chill at my feet.

And as much time as we spend together during the work week, it’s not always quality. Client projects take my time, the zoom room is always on and I’m running out to network or emcee the Dames during the week.

So Fridays, it’s you and me bud.

How are you unwinding and resetting?

One thing I’m taking more seriously lately: making time for myself before giving everything away.

Yoga.
Painting.
Cooking.
A little quiet.
Something creative.
Something grounding.

Because I’ve learned that abandoning yourself in the name of being productive is not noble. It’s just a fast track to burnout with better branding.

Fix me before I try to fix the world.

Greater Phoenix ladies, join us for a high vibe happy hour with real conversations and meaningful connections!

Save your spot: www.TheDames.co/GreaterPhoenixHH