The Worth Company

The Worth Company

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Our 33rd Annual Foundation Golf Outing yesterday was a huge success and we want to share some of the shots we captured from all the fun! This year we were excited to bring our popular golf outing to the beautiful Stevens Point Country Club Thank you to all of our amazing sponsors for making this event possible and helping our students achieve success and independence. Solarus The Worth Company Paper City Savings Association Adams-Columbia Electric Cooperative Heartland Business Systems Connexus Credit Union Somerville Inc. Henricksen Somerville Inc.
The Levitt AMP Concert Series is returning to central Wisconsin! 🎵 Don't miss the latest Walk Around Wednesday episode to learn more with Bill Schierl and Chris Klesmith, Project Activator with CREATE Portage County.

Get ready for another summer of great tunes at Pfiffner Park in Stevens Point, WI. Every Thursday from June 3rd - August 5th, come on out for free, family-friendly music from 6-8:30 pm! Plus, enjoy food and beverages from local businesses like Portesi Pizza and Cheese Fries, Chef C's Munchie Mobile, King Cone HomeMade Ice Cream & more!

You can find the 2021 lineup at www.createportagecounty.org/levittamp. A special thanks to the Levitt Foundation and local sponsors for bringing communities together through music: Worzalla, The Worth Company, Prevail Bank, Community Foundation of Central Wisconsin, City of Stevens Point Government, Delta Dental of Wisconsin, La Quinta Inn & Suites Stevens Point & NRG Media. We can't wait!
For today's Monday Member Spotlight, we are thrilled to feature The Worth Company! As a family owned and operated manufacturer for the past 70 years, The Worth Company has provided the fishing industry with high quality fishing lure components and key rings that are crafted right here in Stevens Point. With innovative designs and updated technology, they continue to provide the right tackle for the best quality fishing experience across the U.S. They have been a PCBC member since 1976 - thank you for 44 years! You can learn more here: https://worthco.com/.

Follow our page to see which member is spotlighted next week!
McMillan gets mentioned in The Atlantic as an example of innovative things libraries are doing during the pandemic. Deb and James Fallows have done a great job covering how libraries have changed to better serves their communities. Thanks to our partners in this - CREATE Portage County Skyward, Inc. Inc. and The Worth Company . And thanks Brian and Ricky for working on this.
https://www.theatlantic.com/notes/2020/03/public-libraries-novel-response-to-a-novel-virus/609058/
@Skyward, Inc. hooked us up with the plastic, The Worth Company cut it and delivered it, we’re knocking out the shields with McMillan Memorial Library's laser cutter!! This is what community looks like!!
Thank you The Worth Company for this massive grab bag of fishing goodies!
Three young bucks on your front lawn!
Any info on this? Year of manufacture date?
Team The Worth Company: Tim Worth, Joel Rutskiski, Michael More, Austin Gausmann with President, Mid-State Technical College, Dr. Shelly Mondeik.
It turns out the Mid-State Foundation 32nd Annual Golf Outing was the perfect day for hitting the links early yesterday morning! Thank you to all of our sponsors for their generous support and funding of priorities for the Foundation that include student scholarships, student services, and special program support.

Delta Dental of Wisconsin Solarus The Worth Company Paper City Savings Association Woodtrust Bank Aspirus Henricksen Charles Spargo & Janet Boddy, Adams-Columbia Electric Cooperative, and Plumbers and Steamfitters Union Local 434. THANK YOU!!
ONE SPOT LEFT! Summer Manufacturing Camp starts next week and the time to sign-up is quickly coming to an end. Express your interest on our form for more information and next steps if you know a 12-16 year old student seeking to gain hands-on learning experiences with the latest manufacturing technology. surveymonkey.com/r/NBTJ2019

There are only twelve spots available and we are giving away four scholarships on a first come first served basis. We hope to see you next week!

The Worth Company, Worzalla Publishing, Gamber-Johnson, Steel King Industries Inc, West Bancroft Customs, SolidWorks, Eberl Iron Works, Inc., Fulton County Processing LTD, Mastercut Tool Corp., Miller Welders, MC Machinery Systems, Inc., Fabricators & Manufacturers Association, TRUMPF Inc., Voss Clark, Ace Metal Crafts, AMADA AMERICA, INC., CNA, The FABRICATOR, Wisconsin Rapids Public Schools, Assumption Catholic Schools, Wisconsin Rapids Area, WI, Stevens Point Area Senior High School, Stevens Point Area Public School District, School District of Marshfield, Adams-Friendship Area School District, Wisconsin Parents Association - WPA, Wisconsin Unschoolers, Central Wisconsin Holistic Homeschoolers, Central Wisconsin Homeschoolers, Rural Virtual Academy Families Wisconsin
Thank you Worth Company for supplying kids at the Law Enforcement Youth Camp in Montana with the supplies to build their own custom spinners! Building the lures were a hit with the kids! #LEYC

We manufacture the finest traditional & custom fishing lure components and parts in the world. Located in Stevens Point, Wisconsin, USA. Our sole focus for the last 70 years has been on manufacturing the finest crafted fishing lure component parts in the fishing tackle industry.

Four generations of the Worth family have spent seven decades perfecting our manufacturing processes, producing our own exacting tooling standards, identifying the finest materials and developing the most durable finishes. Yes, we do it all ourselves because that’s the best way to ensure it’s done the right way. We haven’t been around for this long because we keep making the same old fishing lure

Operating as usual

Q&A: 'Wisconsin Hometown Stories: Stevens Point' Documentary Producer, Holly De Ruyter - PBS Wisconsin 10/21/2021

Q&A: 'Wisconsin Hometown Stories: Stevens Point' Documentary Producer, Holly De Ruyter - PBS Wisconsin

The newest installment in PBS Wisconsin’s ongoing local history project, Wisconsin Hometown Stories: Stevens Point tells the story of a city shaped by its distinctive geography and natural resources in central Wisconsin. It premieres 8 p.m. Monday, Oct. 25 on PBS Wisconsin.
https://pbswisconsin.org/article/qa-wisconsin-hometown-stories-stevens-point-documentary-producer-holly-de-ruyter/

Q&A: 'Wisconsin Hometown Stories: Stevens Point' Documentary Producer, Holly De Ruyter - PBS Wisconsin The newest installment in PBS Wisconsin’s ongoing local history project, Wisconsin Hometown Stories: Stevens Point tells the story of a...

10/19/2021

Be sure to check out Wisconsin Hometown Stories: Stevens Point. Premieres on PBS Wisconsin Oct. 25. You may just see someone you know.

Be sure to check out Wisconsin Hometown Stories: Stevens Point. Premieres on PBS Wisconsin Oct. 25. You may just see someone you know.

Photos from The Worth Company's post 05/01/2021

We've been waiting long enough! Today is the day, opening fishing in Wisconsin! Grab your gear and your kids and get out on the water. Not sure where to go? Check out the link below for kid friendly spots near you. https://dnr.wisconsin.gov/topic/Fishing/anglereducation/takekidsfishing

Photos from The Worth Company's post 04/30/2021

Hey Wisconsin, 1 day until opening day! Fish photo tip, the longer your arms, the bigger the fish. Good luck out there. For more tips and all this fishing check out the link below.
https://www.takemefishing.org/

04/29/2021

Wisconsin!!! Only 2 days until opening day!! Good news, you don't need a boat to have a great time fishing. Check out the link below to find shore and boat access near you.
https://dnr.wisconsin.gov/topic/fishing/boataccess.html

Wisconsin!!! Only 2 days until opening day!! Good news, you don't need a boat to have a great time fishing. Check out the link below to find shore and boat access near you.
https://dnr.wisconsin.gov/topic/fishing/boataccess.html

Photos from The Worth Company's post 04/28/2021

Wisconsin! Just 3 days until opening day fishing! Biff and the Worth boys know where to catch the big fish. If you don't have a Biff, check out the link to find quality waters near you.
https://dnr.wisconsin.gov/topic/Fishing/regulations/qualitywaters.html

04/27/2021

Who's excited for opening day of fishing in Wisconsin!? May 1st is right around the corner. Be sure to get your license and get out on the water! Not sure where to get your license? Follow the link below.
https://gowild.wi.gov/

Who's excited for opening day of fishing in Wisconsin!? May 1st is right around the corner. Be sure to get your license and get out on the water! Not sure where to get your license? Follow the link below.
https://gowild.wi.gov/

Fishing Lure - Trolling Spoon Hex Size 4 02/17/2021

Fishing Lure - Trolling Spoon Hex Size 4

Perfect for the Great Lakes, The Worth Company Trolling Spoons work well to catch Salmon and Trout!

https://www.youtube.com/watch?v=PxqyamR3v3c&pp=QAA%3D

Visit https://lurecomponents.worthco.com/ for more info.

#theworthcompany

Fishing Lure - Trolling Spoon Hex Size 4 Real time and slow motion footage of a Trolling Spoon fishing lure, size 4 in Hex nickel. This video was made to help understand how specific lure components...

Everything Points Here | Plover, Amherst, Rosholt, Stevens Point 02/15/2021

Everything Points Here | Plover, Amherst, Rosholt, Stevens Point

Happy #NationalWisconsinDay! Let’s take the time to celebrate all the great things that come from Wisconsin, including our amazing community. See what’s going on in our neck of the woods!

#theworthcompany

https://www.everythingpointshere.com/

Everything Points Here | Plover, Amherst, Rosholt, Stevens Point Experience all four seasons outdoors, be with friends, enjoy fall colors, eat food and drink craft beverages. Check us out in Plover, Amherst, Rosholt, Stevens Point, and the surrounding area.

Fishing Lure - Casting Spoon Size 2 7/8 Hex 02/10/2021

Fishing Lure - Casting Spoon Size 2 7/8 Hex

While we wait for the ice to melt here in Wisconsin, check out the fish-attracting wobble of our Casting Spoons that are perfect for cold water Springtime fishing!

https://www.youtube.com/watch?v=Qy58fqTEfmc

Visit https://lurecomponents.worthco.com/ for more info.

#theworthcompany

Fishing Lure - Casting Spoon Size 2 7/8 Hex Real time and slow motion footage of a Casting Spoon fishing lure, size 2&7/8 in hex nickel. This video was made to help understand how specific lure compone...

Fishing Lure Spinner Blades - Olympic HM 3&4 02/03/2021

Fishing Lure Spinner Blades - Olympic HM 3&4

Used not only for fishing lures, but also for jewelry and chainmail, the Olympic blade is available in 9 sizes!

https://www.youtube.com/watch?v=CQi9ZBDGgz4

Visit https://lurecomponents.worthco.com/ for more info.

#theworthcompany

Fishing Lure Spinner Blades - Olympic HM 3&4 Real time and slow motion footage of a spinner bait fishing lure setup using Olympic Hammered blades, size 3 & 4 in nickel. This video was made to help under...

Fishing Lure Spinner Blades - Aspen Willow SM 3&4 01/27/2021

Fishing Lure Spinner Blades - Aspen Willow SM 3&4

A staple for bass, pike and musky lures, the Willowleaf Spinner Blade is offered in 6 different styles and many different sizes to fit your needs!

https://www.youtube.com/watch?v=lqkqTqRJPGs

Visit https://lurecomponents.worthco.com/ for more info

#theworthcompany

Fishing Lure Spinner Blades - Aspen Willow SM 3&4 Real time and slow motion footage of a spinner bait fishing lure setup using Aspen Willow blades, size 3 & 4 in smooth polished brass. This video was made to...

Fishing Lure Spinner Blades - Whiptail Hex 3&4 01/20/2021

Fishing Lure Spinner Blades - Whiptail Hex 3&4

Used in the Masters Walleye Circuit, the Whiptail blade may look fishy, but has been proven to work!

https://www.youtube.com/watch?v=pKpnPWaKo4o

Visit https://lurecomponents.worthco.com/ for more info.

#theworthcompany

Fishing Lure Spinner Blades - Whiptail Hex 3&4 Real time and slow motion footage of a spinner bait fishing lure setup using Whiptail Hex blades, size 3 & 4 in nickel. This video was made to help understan...

Free Fishing Weekend | Wisconsin DNR 01/15/2021

Free Fishing Weekend | Wisconsin DNR

Before catching the big game Saturday, be sure to get out and catch some fish for Free Fishing Weekend in Wisconsin!
#theworthcompany

https://dnr.wisconsin.gov/topic/Fishing/anglereducation/freeFishingWeekend?utm_campaign=karls_wi-residents_free-fishing-weekend-1-14-21%20%28T3YXph%29&utm_medium=campaign-email&utm_source=Wisconsin%20Residents&_ke=eyJrbF9jb21wYW55X2lkIjogIks0RVpNTSIsICJrbF9lbWFpbCI6ICJqZW5uaWZlckB3b3J0aGNvLmNvbSJ9

Free Fishing Weekend | Wisconsin DNR Free Fishing Weekend Fish Almost Anywhere Jan. 16-17, 2021 Grab your gear and get fishing during Winter Free Fishing Weekend Jan. 16-17, 2021. This event is a great time to discover the fun and excitement of winter fishing without a license or trout stamp. Anglers can fish all water bodies in the st...

More Cowbell 01/13/2021

More Cowbell

More Cowbell! Use our Trolling Rig Rudders to create the perfect Cowbell and other trolling lures for trout and salmon.

https://www.youtube.com/watch?v=R8fpVNhiqKQ

Visit https://lurecomponents.worthco.com/ for more info.

#theworthcompany

More Cowbell More Cowbell SNL

Fishing Lure Spinner Blades - Swing Blade SM 3&4 - YouTube 01/06/2021

Fishing Lure Spinner Blades - Swing Blade SM 3&4 - YouTube

Popular on inline spinners, use our versatile Swing Blade to create a variety of fish-catching lures!

https://www.youtube.com/watch?v=nKMPgLWCi5s

Visit https://lurecomponents.worthco.com/ for more info.

#theworthcompany

Fishing Lure Spinner Blades - Swing Blade SM 3&4 - YouTube Real time and slow motion footage of a spinner bait fishing lure setup using Swing blades, size 3 & 4 in smooth nickle. This video was made to help understand ...

Photos from The Worth Company's post 01/04/2021

Jack Frost helped us welcome 2021 in the most awesome way!

#theworthcompany
#winterwonderland

12/31/2020

Is your New Year's Resolution to fish more in 2021? It should be!
#theworthcompany
#NewYearsResolution

Is your New Year's Resolution to fish more in 2021? It should be!
#theworthcompany
#NewYearsResolution

Fishing Lure - Propeller Blade size 2 12/30/2020

Fishing Lure - Propeller Blade size 2

Propel yourself into 2021 with our line of Propeller blades that work well on spinners, worm harnesses and top water plugs!

https://www.youtube.com/watch?v=qzX3nZ72j7I&pp=QAA%3D

Visit https://lurecomponents.worthco.com/ for more info.

#theworthcompany

Fishing Lure - Propeller Blade size 2 Real time and slow motion footage of a Propeller Blade, size 2 in nickel. This video was made to help understand how specific lure components perform by obse...

12/25/2020

#theworthcompany
#Christmas

#theworthcompany
#Christmas

Fishing Lure - Roto Blade size 15/16 x 1/2 12/23/2020

Fishing Lure - Roto Blade size 15/16 x 1/2

ROTO – A valid Scrabble word, as well as a type of blade made at The Worth Company that is often used in front of a crawler harness or ahead of a weighted treble hook!

https://www.youtube.com/watch?v=FOwN7LwzVMo

Visit https://lurecomponents.worthco.com/ for more info.

#theworthcompany

Fishing Lure - Roto Blade size 15/16 x 1/2 Real time and slow motion footage of a Roto Blade, size 15/16 x 1/2 in nickel. This video was made to help understand how specific lure components perform by...

12/21/2020

#theworthcompany

It wasn't a hook, line, and sinker, but this AWESOME Member Business surely caught my attention. After the holiday season, I just might have to try my hand in a little fishing. Maybe I'll catch something worth keeping! You know what to do! Guess where I am and you could receive a prize! Good luck and remember to check on me every day!

The Member Directory on our website can help if you ever need more ideas! #WhereIsJollyBiz

12/16/2020

Fishing Lure Spinner Blades - Ripple Blade 3&4

A very popular blade for trout, pike and bass baits, the finely detailed ripple effects stamped into our Ripple Blades creates excellent reflectivity!

https://www.youtube.com/watch?v=0DcwqLfqOtU

Visit https://lurecomponents.worthco.com/ for more info.

#theworthcompany

Real time and slow motion footage of a spinner bait fishing lure setup using Ripple blades, size 3 & 4 in smooth nickle. This video was made to help understa...

12/09/2020

Did you know that spinner blades and key rings make great Christmas Tree decorations? Get yours here today, just in time for the holidays!

https://worthco.com/

#theworthcompany

lurecomponents.worthco.com 12/02/2020

Ice Blades | Ice Fishing Jigs | Panfish Lure Components from Worth

Create your own masterpiece that even the most finicky panfish will inhale! The Worth Company has a wide range of Ice Blades for fabricating your own ice fishing jigs and jigging spoons.

https://lurecomponents.worthco.com/products/ice-blades

#theworthcompany

lurecomponents.worthco.com Perfect for use in the fabrication of ice fishing jigs and jigging spoons. Excellent panfish lures, the blades can be adapted for other applications as well. Made from high quality solid brass.

11/26/2020

#theworthcompany
#thanksgiving2020

youtube.com 11/18/2020

Fishing Lure - Magnum size 10 Hex

Although we are about to the tail end of the Musky season in Wisconsin, take a look at our Magnum blades and start thinking about new baits for 2021!
https://www.youtube.com/watch?v=H-GIUSf0JqM

Visit https://lurecomponents.worthco.com/ for more info.
#theworthcompany

youtube.com Real time and slow motion footage of a Magnum Hex blade, size 10 nickel. This video was made to help understand how specific lure components perform by obser...

youtube.com 11/11/2020

Fishing Lure - Junebug Blade size 4

Even though it’s not June, you can still get June Bug blades here! The one piece design eliminates weak spots and creates a more balanced blade design. https://www.youtube.com/watch?v=fnJQekPG3mw
Visit https://lurecomponents.worthco.com/ for more info.
#theworthcompany

youtube.com Real time and slow motion footage of a Junebug Blade, size 4 in smooth nickel. This video was made to help understand how specific lure components perform by...

youtube.com 11/04/2020

Fishing Lure Spinner Blades - Indiana HM 3&4

100% American Made, there is no better time than now to get your Indiana Blades from The Worth Company! https://www.youtube.com/watch?v=Jxa8-RVlvM4
Visit https://lurecomponents.worthco.com/ for more info.
#theworthcompany

youtube.com Real time and slow motion footage of a spinner bait fishing lure setup using Indiana Hammered blades, size 3 & 4 in nickel. This video was made to help under...

10/31/2020

#theworthcompany

youtube.com 10/28/2020

Fishing Lure - Inline Spinner Blade size 3

Popular for trout spinners, this unique self-clevising in-line blade has exceptional free rotation. Take a look for yourself!
https://www.youtube.com/watch?v=8QzZWXXVElo
Visit https://lurecomponents.worthco.com/ for more info.
#theworthcompany

youtube.com Real time and slow motion footage of an Inline Spinner blade, size 3 in smooth nickle. This video was made to help understand how specific lure components pe...

10/21/2020

Fishing Lure Spinner Blade - French blades 3 & 4 w Barrel Swivel size 10

French Fries, French Toast, French Blades…You know which one you can get at The Worth Company that will be tasty to any fish out there!
https://www.youtube.com/watch?v=iLo5rYgRcKY
Visit https://lurecomponents.worthco.com/ for more info.
#theworthcompany

Real time and slow motion footage of a French blade, size 3 & 4 in nickel with a size 10 Barrel Swivel. This video was made to help understand how specific l...

10/14/2020

Fishing Lure Spinner Blades - Fluted Blade 2&4

We don’t have instruments, but we do have Fluted Spinner Blades that create music to a fish’s “ears” in the water!
https://www.youtube.com/watch?v=eR9jUVNJo1Q
Visit https://lurecomponents.worthco.com/ for more info.
#theworthcompany

Real time and slow motion footage of a spinner bait fishing lure setup using Fluted blades, size 2 & 4 in smooth nickle. This video was made to help understa...

10/09/2020

Fishing Lure Spinner Blades - Colorado HM 3&4

Commonly used on crawler harnesses for walleyes and spinnerbaits for many other species, we feature 6 different styles of Colorado blades! There’s something for everyone!
https://www.youtube.com/watch?v=RxM-bNoG1AA&pp=QAA%3D
Visit https://lurecomponents.worthco.com/ for more info.
#theworthcompany

Real time and slow motion footage of a spinner bait fishing lure setup using Colorado Hammered blades, size 3 & 4 in nickel. This video was made to help unde...

10/06/2020

Fishing Lure - Buzzer Blade Counter Clockwise

Ever wonder what the “buzz” is all about? As a top-water staple for bass, our buzzer blades provide flash and commotion to entice a bass to strike! Fly over to our website for more details!
https://www.youtube.com/watch?v=q8V1cG5EvBk
https://lurecomponents.worthco.com/
#theworthcompany

Real time and slow motion footage of a Buzzer Blade Counter Clockwise rotation. This video was made to help understand how specific lure components perform b...

Our Story...

Located in Steven Point, Wisconsin, The Worth Company is proud to be a family owned and operated manufacturer in the USA.

The Worth Company has been the number one source of fishing lure components and key rings for over 75 years. Major fishing tackle and automotive manufacturers throughout the world look to us for quality products because the Worth name stands for workmanship and value. Our state-of-the-art manufacturing facility in Stevens Point, Wisconsin is the industry's largest and most sophisticated. With complete in-house production facilities, we are able to perform all facets of the manufacturing process.

Videos (show all)

Our sales team is always looking for a reason to get out on the water, even when the water is technically our parking lo...
Check out our oval split rings going through one of their manufacturing stages. #theworthcompany
Top water fishing is in full swing for most of the country and very soon for us northerners. We are building stock of al...
Triangle Rings in action! Last year we made over 2 million triangle rings that are most commonly used as a connector bet...
Winter in Wisconsin
Worth Winter Wonderland
Slow motion split rings! Today alone we made over half a million of them!!
The Model 85 wire shaft forming machine.
How They're Made - Lure Bodies and Brass Beads
Industrial Wire Former
The Worth Company

Category

Products

Component parts for fishing lures.

Telephone

Address


214 Sherman Ave
Stevens Point, WI
54481

Opening Hours

Monday 7am - 4:15pm
Tuesday 7am - 4:15pm
Wednesday 7am - 4:15pm
Thursday 7am - 4:15pm
Friday 7am - 12pm
Other Fishing Stores in Stevens Point (show all)
Central Wisconsin Fish Farm LLC Central Wisconsin Fish Farm LLC
1121 Old Wausau Road
Stevens Point, 54481

Convenient 24-7 Self Service. We sell bait & supplies for all seasons of fishing, Canada ready crawlers. We stock ponds as well.

Walleye Warriors Outdoors Walleye Warriors Outdoors
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Stevens Point, 54481

Follow us as we do what we live for. Family first, fishing second! We sell top quality product at great prices and we use the profits to help get people in our community into the outdoors!

Zeus Baits Zeus Baits
Stevens Point, 54481

Smallmouth Bass Oriented. I wanted to make patterns not seen in stores. Making the fishing world that much better. Message me for prices and patterns.

Northern Bait And Tackle Northern Bait And Tackle
1500 Maria Dr
Stevens Point, 54481

Bait Shop, and Live Bait Wholesaler serving Stevens Point, Wisconsin and the surrounding area.

Taps and Tackle Co. Taps and Tackle Co.
35C Park Ridge Drive
Stevens Point

Musky Tackle | Bar | Liquor Store 35C Park Ridge Drive Stevens Point, WI 54481