Jance Chartae

It’s been a while since I woke up and didn’t find my name tagged under a post where a business owner is struggling.

It’s a tough conversation to have, but most people, no matter how much money they’ve made or how long they’ve been in business, never actually built the business.

It’s so interesting to me to have daily conversations with people who’ve been in business for years and the:

— haven’t run ads
— don’t use text marketing
— barely send emails
— have no email automations
— have never hired help of any kind
— don’t have any systems
— are still on Wix
— never update their website
— don’t know their numbers
— don’t know the value of their inventory
— use one singular marketing channel
— use one singular sales channel

The list goes on and on.

Your lack of sales is no mystery to me because you’re missing all the things that successful e-commerce businesses use to make consistent, predictable sales.

That’s why you don’t find me on the internet talking about content creation and posting. You don’t need to learn much more of that.

You need to learn the business of e-commerce.

Comment SEAT to register for my next free training and I’ll show you exactly what you’re missing.

It’s been almost 8 years since I started my online boutique and 7 years since I started coaching other product based business owners. Since then I’ve personally helped my students make millions of dollars online.

Over the years I’ve continued to document my own experiences, document my client experiences and make my programs, resources, events, etc. better.

And I’ve gotten better.

The goals my students often set for the year started being accomplished in just a few months.

Yearly revenue became monthly revenue.

And that’s because I stopped trying to give my students more information and focused on holding them accountable to not only doing the work, but doing right.

I stopped asking myself why aren’t people listening to me and started focusing on the ones her were.

I haven’t met a person yet who followed every direction I gave and didn’t get the result they wanted.

This business is just math and ex*****on.

If you can follow directions, you can accomplish your goals easily.

E-commerce Profit Plan is not just a bunch of pre-recorded lessons and a community.

It’s weekly coaching and guidance to help you meet your goals.

It’s Zoom calls dedicated to the work that needs to be done. Not motivational pep talks and therapy sessions.

We talk business. We talk sales. We talk profit.

If you’re ready to take your business to the level it should’ve reached years ago, comment PROFIT for the details.

Enrollment closes on August 31st and it will not reopen to the public ever again. 🫶🏾

🤭

Stop asking how to make consistent sales and start asking how to make the exact amount of money that you want to make.

When most people start working with me their goal is one of these:

1. $1000 days
2. $10,000/momth
3. A $100,000 year

Ironically every single one of these business owners typically have the same issues.

1. The goal isn’t rooted in reality.

They don’t know the current retail value of their inventory. Their sell-through rate is unimaginably low. They’ve never looked at their data beyond just revenue. They are under utilizing every sales channel and mid-using every marketing channel.

2. They barely send any emails or sms messages.

Email list growth isn’t a priority. And they’re either on a once a week-ish send schedule or no schedule at all. They think people should just passively join their list rather than giving them a real reason to want to join.

3. They’re all already leaving money on the table.

They’re so concerned with growing on social and engagement or overly stressed about getting more traffic. But they don’t even realize how much they’ve leaving on the table everyday due to no website optimization, missing email automations and more.

4. They’re trying to avoid being the face of the business.

They don’t want to be in the content. They don’t want to go live. They don’t want to be seen trying. They’re so busy trying to find a way to not be on camera that it’s almost like actively running away from the money everyday.

5. They’re holding on to years old inventory.

Due to not understanding inventory planning or inventory management, it’s not even that they’re stuck with old inventory. It’s just that most think that continuing to buy new will eventually solve their lack of sales while not understanding how severely unprofitable the business as a whole is and that inventory loses value over time.

My point is that, the things you think are your problems aren’t often your real problems. And when you’re unclear about your real problems, you’ll keep looking for help in all the wrong places and asking ChatGPT for help with the wrong things. 😬

If you want to discover your real problems, comment SEAT to join my next free training.

Selling 100+ products in a month is only hard when you’re trying to sell all 100 of them one at a time.

The goal isn’t necessarily to find 100 different customers for 100 individual products.

The goal is to increase the number of products each customer buys per transaction.

Now, this becomes harder when your product assortment doesn’t make sense.

You have a shirt over here.
A random handbag over there.
A pair of shoes that doesn’t go with either one.
Three different colors that don’t complement each other.
And absolutely no clear reason for a customer to buy more than one thing.

But when your products are similar, coordinate with one another, come in complementary colors, or naturally live in the same family, selling 100 units becomes much more realistic.

This is where two numbers matter:

Your UPT and your AOV.

UPT means units per transaction. It tells you how many products your customers typically purchase in each order.

If you use Shopify, ask Sidekick:

“What was my average number of units per transaction over the last 90 days?”

If your UPT is 1.2, your customers typically buy between one and two products…but they are much closer to buying one than buying two.

At a 1.2 UPT, you need approximately 84 orders to sell 100 units.

If your UPT is 2.4, your customers typically buy between two and three products—and they are closer to buying two.

At a 2.4 UPT, you only need approximately 42 orders to sell 100 units.

That is a completely different sales problem.

Next, find your average order value for the same 90-day period.

Then ask yourself:

If my customers are already spending this much and buying this many units, what do I want those two numbers to become?

Let’s say your target is:

* $72 average order value
* 2.4 units per transaction

That tells you your average selling price would need to be around $30 per unit. ($72 divided by 2.4)

Now you can choose which products you want to move, determine how they should be priced together, and select a sales strategy that supports the goal.

That might look like:

A bundle:
Buy the top, pants, and matching accessory together for $89.

Buy more, save more:
Buy two items and save 10%. Buy three and save 15%.

Volume pricing:
One candle is $24, two are $44, and three are $60.

Complete-the-look merchandising:
Show the dress, jacket, handbag, and earrings together so the customer can easily shop the entire look from one page.

An add-on offer:
After someone adds the main product to their cart, offer a complementary item for an additional $12.

That is sales strategy.

It is intentionally deciding how you’re going to get more units into each order—not uploading 100 products and hoping 100 different people each choose one.

One of my students sold $42,000 worth of OLD INVENTORY last month.

Only $6,000 of her sales came from new inventory.

Think about what that means.

She already had $42,000 worth of sales sitting inside inventory she owned.

She could have continued buying new products because she thought she needed something fresh to promote. But then she might have had the old inventory sitting there and a new pile of inventory tying up even more of her cash.

Your inventory is cash.

And before you spend more money buying something new, you need to ask:

How can I sell more of what I already own?
Which products naturally belong together?
How can I increase the number of units in each transaction?
What offer would make buying multiple products make sense?

You may not need 100 new customers to sell 100 products.

You may need a better assortment, stronger merchandising, and an actual strategy for getting each customer to buy more than one.