Digital Climb

- Digital Climb Are you getting the most bang from your buck from your current customer or client database? Most businesses and practices are neglecting

Email Marketing Strategies - Digital Climb A Successful email marketing strategy depends largely upon proper segmentation of your list. It's about sending the right targeted offer.

Interesting Development with Facebook Ads (Premium offering). The ROI and CTR numbers should help them be a viable option for a broader audience.

Facebook Offers Close-Up of New Premium and Mobile Ads | ClickZ Debuts four marketing products at NYC marketing event.

- Digital Climb One of the most common misconceptions that I see in the marketplace are those companies that provide cookie cutter packages for clients. This has always been a baffling phenomenon to me. If you have ever had this happen to you, or you’re currently utilizing someone who provides their services in thi...

The benefits of cross-channel marketing!

Orchestrating Mailings Across Channels to Drive Results | ClickZ Consumers view and interact with brands across multiple channels. Are you prepared?

What everyone should be doing to maintain email efficiency.

9 Ways to Grow a Responsive Email Marketing Database | ClickZ Overcome unsubscribes, spam complaints, and undeliverable email addresses with these tactics.

Location Based Marketing & Retail If you’re a retail business that is not utilizing location based marketing, the time to start has arrived. With the popularity of check-in style applications like Foursquare, you now have another avenue to reach clients and encourage consumption by providing instant savings and attracting the impul...

Great article on the importance of giving your audience what they want to hear!

3 Metrics that Will Change the Way You Market on Facebook Here's an overview of three game-changing metrics you should be tracking, along with concrete tips for improving your Page’s performance.

Do you know the true lifetime value of your customers?

The Real Value of Lifetime Value | ClickZ You need to know what an average customer and a good customer are worth to your business in order to find, secure, retain, defend, and grow your customers.

Great article on the importance and ease of use of QR Codes

Top 14 Things Marketers Need to Know About QR Codes I recently spoke at SES New York on best practices for mobile marketing with QR codes. Here's a follow-up crash course on tools, tactics, and best practi...

Your Online Reputation | Digital Climb There is a new keyword that’s being thrown around on the web to discuss an age old problem. Online Reputation Management is essentially the web’s version of public relations. There are some key differences, however. Unlike the offline world, the online community has the power to cripple a business w...

Dental Marketing Success | Digital Climb When it comes to digital dental marketing, it’s all about going local. In the web’s infancy, it used to be difficult to target local markets. Obviously, this has all changed, and for local service based businesses like a dental practice, it’s now easier than ever to keep the new patients flowing in.