hblcreative

Are you ready for this month’s green theme? 💚

Follow & Engage with Complementary Brands. Instagram is all-seeing — it knows who you like, what you like, and who you engage with most on Instagram. ⠀⠀⠀⠀⠀⠀⠀⠀⠀
It also knows all this about your followers too! And because of this wealth of information, Instagram can predict what kind of profiles you might enjoy and shows these profiles in the “Suggested” and “Because You Follow” results in Search. ⠀⠀⠀⠀⠀⠀⠀⠀⠀
So if you’re a brand looking to get into this coveted spot with potential followers, you need to follow and engage with complementary brands or influencers. ⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀

Update Your Profile With Your Physical Location. If your business has a physical location — for example, you have a brick and mortar store, spa, hotel, restaurant, gym — you want to create your own location tag for your business! ⠀⠀⠀⠀⠀⠀⠀⠀⠀
It’s a great way to bring attention to your physical store on Instagram to gain more followers, as well as more customers through your door! ⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀

Use Hashtags in All Your Posts. A post with at least one Instagram hashtag averages 12.6% more engagement than posts without a hashtag. And that’s probably because they appear in more search results! ⠀⠀⠀⠀⠀⠀⠀⠀⠀
When a user searches for a hashtag in Instagram Search, the results will appear both in the Top tab and the Tags tab — so you have double the chances of being discovered.⠀⠀⠀⠀⠀⠀⠀⠀⠀
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🌟BONUS TIP: If you’re creating a new branded hashtag for your business, think about integrating a keyword and your business name into your branded hashtag.⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀

Don't forget to add a location tag to all your posts, including stories! If a user taps on the Places tab on the Search page, your post may appear top of the grid depending on the popularity and timeliness of your post!⠀⠀⠀⠀⠀⠀⠀⠀⠀
So you stand a much better chance of getting more views, engagement, and potential followers from your posts when you tag a location.⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀

Just like your Name field, your bio should be optimized with keywords for your brand and business. ⠀⠀⠀⠀⠀⠀⠀⠀⠀
You can even add in clickable hashtags into your bio to boost your chances of appearing not just in the search results for your account, but also if someone searches for the hashtag too! ⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀

If you're a business on social, then growing your followers is one of your priorities. To help you do just that, optimize your name field with keywords. By including important keywords in your Name field, your chances of appearing in the top results if anyone searches for those keywords will be much higher!⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀

Expect “authenticity” to become a big Instagram marketing “trend” in 2019. The days of perfectly posed Instagram posts, overly edited photos, and Instagram bot comments are over, making way for more genuine experiences and authentic relationships.⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀

Now that we established that we should pay attention to trends on each social media platform, let's discuss the Instagram story trend: ⠀⠀⠀⠀⠀⠀⠀⠀⠀
☝️Use it to increase engagement: with engagement on Instagram feed posts steadily declining for a couple of years now, it’s time to change your definition of “Instagram engagement” and focus on engaging with your followers through Instagram Stories instead of just your regular feed posts.⠀⠀⠀⠀⠀⠀⠀⠀⠀
✌️Use stickers: While stickers are a great way to get your followers to engage with you on your stories. You can also go a step further and create stickers that match your brand to stand out from the crowd!⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀⠀⠀⠀⠀

keep an eye on popular trends emerging on each platform. If you notice a pattern or strategy rising in popularity and it aligns with your messaging, then it’s a great idea to capitalize on it to drive engagement.⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀⠀⠀⠀⠀
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[3/3] Ready for some more photography tips?⠀⠀⠀⠀⠀⠀⠀⠀⠀
☝️Move your feet: It’s easy to get stuck in one place while you’re taking pictures. Don’t fall into that trap. Instead, move your feet (or your tripod) as much as possible. Climb on top of things, change the height of your camera, walk forward and backward, do whatever you need to do – but keep moving.⠀⠀⠀⠀⠀⠀⠀⠀⠀
✌️Know when to use flash: Flashes aren’t just meant for dark environments. flashes are useful outdoors, too, even in the middle of the day. If you’ve ever heard of “fill flash,” this is why it’s so important. You can fill in ugly shadows on your subject just by using a gentle flash – and most people looking at the photo won’t even be able to tell.⠀⠀⠀⠀⠀⠀⠀⠀⠀
🤟More photography tips in the previous 2 posts⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀
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[2/3] Ready for some more photography tips?⠀⠀⠀⠀⠀⠀⠀⠀⠀
☝️Don’t overexpose highlights: When you are picking your camera settings, it is critical to avoid overexposing highlights in a photo. The reason? It’s simply impossible to recover any detail from white areas of a photo. ⠀⠀⠀⠀⠀⠀⠀⠀⠀
✌️Take your time: It’s easy to make mistakes in photography if you aren’t careful. The best way around this is to slow down and take your time whenever possible, particularly when you are first beginning to learn photography. Is your composition as good as possible? Did you autofocus in the right place? Have you done everything possible to improve the lighting conditions?⠀⠀⠀⠀⠀⠀⠀⠀⠀
🤟 More photography tips in the upcoming post⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀
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