Luxury Handbag

The CHANEL 22 bag is a symbol of continuity within the endless reinvention of the everyday life. The campaign shows the real JENNIE, the accessible yet mysterious K-pop icon and House ambassador.
“My first solo came out when I was 22 and we started our new world tour with BLACKPINK in 2022. To me, 22 means a new beginning.” — JENNIE
Photographed by Inez & Vinoodh.

Recognize the world and see yourself.

If you want to be envied, be jealous.