Woman In Tech

If someone Googles your service and your city, what shows up first for your business? For a lot of local businesses around here, it's the Yelp page. Or Nextdoor. Or the booking app. The actual website is further down.

That matters because those pages might have the wrong hours, old photos, or a review you never answered. The customer sees that before they see anything you wrote.

The fix is usually three things: a real service page on your site that names your city, a Google Business Profile that's complete and links to that page, and claiming the listings you don't control so they're at least accurate.

Have you searched your own business the way a customer would lately? Not your name. Your service and your town.

You don’t need to be a tech expert to start using AI automation in your business.

Three quick wins you can set up this week:

Automate your lead follow-ups so no inquiry sits in your inbox overnight. Use AI to draft your blog outlines and social captions — then edit with your expertise. And build a content workflow where one blog post automatically feeds your social media, email, and GBP.

90% of small businesses are already exploring automation. The tools are easier and more affordable than you think.

What’s the one task in your business you wish would just handle itself?

Quick question: how many different people or companies are handling your website, SEO, social media, and Google Business Profile?

If the answer is more than one — and they’re not coordinating — you’re probably leaving results on the table.

Digital marketing works best when everything connects. Your social media should drive traffic to a website that’s built to convert. Your SEO should be informed by what your customers actually search for. Your GBP should match what your website says.

When the pieces work together, the results compound. When they don’t, you’re paying for effort that cancels itself out.

Google just released a major algorithm update on March 27th — and it’s changing how businesses get found online.

The short version: Google is rewarding content that genuinely answers questions, not pages stuffed with keywords. And with AI now generating answers in over 25% of searches, your website needs to be structured so both Google AND AI can understand it.

This is exactly why your website, SEO, and content strategy can’t operate in silos. They need to work together as one system.

Not sure if your site is ready for this shift? Start by asking: does my content answer real questions my customers are asking — or is it just filling space?

Not all heroes wear capes - thanks to the hubby for putting up the
lights today 💕🎅😍

✨ Clicks Are Down. AI Answers Are Up. Are You Ready for GEO?

Showing up first on Google isn’t enough anymore.
Today, nearly 1 in 3 searches trigger an AI Overview — giving people the answer without ever clicking a website.

That means:
❌ Even if you’re #1 in search, fewer people are visiting your site.
❌ Your competitors might get quoted by AI, while you get left out.
✅ The businesses showing up inside AI answers are the ones people see (and trust).

This is where GEO (Generative Engine Optimization) comes in.
Instead of only chasing rankings, you need your content structured so tools like Google’s AI Overviews, ChatGPT, and Gemini pull your business into their answers.

👉 SEO gets you clicks.
👉 GEO makes you the answer — even when nobody clicks.

📌 Learn the 7 steps to optimizing for GEO in our latest post:
🔗 https://www.womanintech.com/blog/clicks-are-down-ai-answers-are-up-are-you-ready-for-geo/

If you’ve ever tried to find a downloadable industry list for Clay’s “Find People” searches… you know it doesn’t exist.
Even Clay admitted in their forum: “We don’t currently offer a downloadable list of industries.”

That didn’t work for me. I needed the raw list to:
✅ Run AI analysis
✅ Map industries to other data points
✅ Build campaigns without endless dropdown clicking

So…I pulled the entire Clay industry list, formatted it, and made it copy-paste ready.
👉 Line-by-line and CSV versions.
👉 Use it in AI prompts, spreadsheets, or search templates.
👉 Save time when building prospecting workflows.

Here’s the full list:
🔗 Copyable Industry List for Clay Find People Searches
https://www.womanintech.com/blog/copyable-industry-list-for-clay-find-people-searches/

Picked up my 15-year-old from his shift at Rita’s today — serving customers, mopping floors, and looking way too grown up.
Then I let him drive for the first time in the park parking lot.

Apparently, teaching driving now involves explaining a reverse camera, beeping sensors, and random light-up icons in the mirrors. Pretty sure my first car only had a steering wheel and a prayer.

Tomorrow’s the first day of school in Sarasota — good luck to all the students… and extra luck to the parents. We’re gonna need it.