Outlandish Group
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Business to Creator solutions, Ads, Live Streaming & Social Commerce
The hardest part of growing a brand isn’t finding opportunities.
It’s actually finding the right people.
The right creators.
The right affiliates.
The right business partners.
The right connections.
And on July 25th, we’re bringing them ALL together!
Social Commerce Fest is where creators, affiliates, and brands meet face-to-face, build real relationships, and create opportunities that simply don’t happen through DMs.
It's a vibe that revolutionizes business conference type events. There will be music, food, networking, but more importantly…
There will be people capable of changing the trajectory of your business.
The real question is:
Will you be in the room?
🎟️ Grab your tickets for Nashville, TN before they’re gone (they WILL sell out, don't wait). Link in the SCFest bio!
In January, Allison moved away and began working remotely.
Today, she came back to visit.
What surprised us wasn’t how much we missed having her in the studio.
It was how quickly it felt like she’d never left.
Over the last two years, Allison has become one of the most impactful people at Outlandish... not just because she’s an incredible livestream host, but because of the way she makes people feel.
The energy she brings.
The relationships she’s built.
The way she shows up for people.
Those things leave a real mark.
Watching everyone light up when she walked through the door was a reminder that while we’re proud of the business we’ve built, we’re even more grateful for the people who helped build it.
We love you, Allison
And we can’t wait to meet the little one 🫂❤️✅📸🔥
Last year we generated over $500 million dollars in total GMV for our clients.
Part of why we were able to do it is because we invested tens of thousands of dollars into cameras, production equipment, studio infrastructure, and one of the largest LED walls you’ve probably seen in a TikTok studio.
Why?
Because if we’re going to help brands sell live, we’re absolutely going to do it at the highest level possible.
But the funny part is... the same screen that helps generate millions in revenue also occasionally gets used for:
✅making ridiculous faces
✅watching sport games
✅showing coworkers embarrassing photos and funny memes
✅and other highly critical business operations
People often think successful companies are built by super serious people.
In our experience, they’re usually built by a group of talented people who genuinely enjoy being around each other.
The results are always serious.
The vibes certainly are not 😂✅📸🔥
Wait for it 👀
People find out we’re the number 1 TikTok Shop Partner and assume it’s all strategy meetings, KPIs, revenue forecasts, and serious business conversations.
Meanwhile…
🎶 🗣️TELL ME WHYYYY 🎶
The funny thing is that building great brands and great livestreams isn’t just about systems.
It’s about people.
The best creators.
The best hosts.
The best teams.
And occasionally a spontaneous Backstreet Boys concert breaking out in the middle of the workday 😌
Business owners 🤝 Creators
Turns out we’re all just trying to build something meaningful while absolutely refusing to act our age 🤪✅📸🔥
Say less. She had her finger on the button ready 👀📸✅🔥
You’re talented, charismatic, knowledgeable… and then you go live.
Suddenly you’ve forgotten how to speak.
Your hands become decorative.
Your face is manually loading expressions.
And the product you’ve used 47 times now appears to be an ancient artifact you’ve never encountered before.
“Here we have… the… container.”
Excellent work. Very persuasive. 💀
But here’s the encouraging part:
Almost NOONE begins livestreaming and immediately looks natural.
Even the most confident creators you admire feel awkward when there’s no editing, no second take, and a tiny number in the corner quietly judging their entire existence.
Comfort doesn’t arrive before you go live.
Comfort is built by going live awkwardly, surviving, and realizing nobody exploded.
Then you do it again.
And again.
Until one day, you’re talking, demonstrating, joking, answering questions... and accidentally becoming good at it!
So no, the discomfort isn’t proof that you’re not meant for livestreaming.
It’s proof that you’ve entered the tutorial level.
Hold the product.
Breathe.
Say words.
Become powerful📱🤑✅📸🔥
Somewhere between demonstrating products, answering the same question 36 times, creating inside jokes with strangers, and yelling “WAIT! Let me show you this part”…
Live sellers figured out how to turn chronic yapping into revenue.
They’re not just creators.
They’re not just salespeople.
They’re entertainers, educators, customer service agents, improv comedians, and occasionally sleep-deprived game-show hosts with a pinned product. 💀
And the amount of income they can generate?
They've transcended the game.
So, to every aspiring creator who has ever been told they’re “a lot”:
Perhaps you’re not too much.
Perhaps you simply haven’t gone live yet. 👀📱
The yappers have monetized.
The performers have found checkout buttons.
Transcend responsibly. 🧘🏾♂️💸✅📸🔥
Somewhere out there, a teacher is absolutely GAGGED that the girls who wouldn’t stop talking now have ring lights, brand deals, and livestream careers 😭💀
But honestly… being able to connect with people, hold attention, build trust, and keep a conversation flowing for hours is truly a superpower.
And the internet finally figured that out.
Tag the friend who you 100% would’ve been separated from in class for talking too much 🤣✅📸🔥
06/09/2026
Slide 4 is a truth bomb most creators don’t know 👀
A lot of creators still think brands are only paying for the sale on platforms.
They’re not.
They’re also paying for attention.
For awareness.
For the chance to show up in front of someone before that person is even ready to buy.
That’s one thing (among many) that makes TikTok Shop so interesting right now.
On a traditional platform, a brand may pay every time someone clicks, whether that click turns into a customer or not.
On TikTok Shop, the creator earns when the sale happens, while the brand can potentially receive thousands, or even millions, of impressions along the way.
That means even the content that doesn’t convert immediately can still be doing very valuable work.
Granted, the creator may not always get credit for every step of that journey, but the brand absolutely benefits from it.
And this is exactly why content volume matters so much.
One video can perform well.
But ten, twenty or fifty pieces of content give a product more chances to reach different people, through different creators, with different hooks, personalities and use cases.
This is the real opportunity creators should be paying attention to.
Brands aren’t just experimenting with TikTok Shop anymore. It’s increasingly being discussed, planned and budgeted for alongside platforms like Amazon and Walmart.
Which means creators are no longer just “people who post videos.”
You’re becoming a real part of the retail infrastructure 🥳🤩
Your content can introduce the product.
Build trust around it.
Demonstrate how it works.
Create demand.
And, yes... close the sale.
You don’t necessarily need the biggest audience.
You need to understand how to create content that helps a product travel.
Content people stop for.
Content that makes the benefit obvious.
Content that feels native instead of looking like an ad someone is trying to escape.
The brands that understand this are going to need A LOT of content.
And the creators who understand how much their content is actually worth are going to be in a very strong position 😏✅📸🔥
Every day at Outlandish feels like someone accidentally mixed QVC, a content house, a startup, a nightclub, and the internet’s attention span into one building and somehow it WORKS 🤑💯
Up front?
People walking into the shop asking:
“Wait… so people are buying this LIVE right now?”
Meanwhile in the back there’s a livestream host fighting for her life because chat wants ONE MORE FLASH SALE before checkout closes 🤣🫠
Somewhere else a retail manager like Jarrad is explaining the future of commerce to confused customers while a streamer is yelling:
“CHAT WE ARE 3 ORDERS AWAY FROM CHAOS.”
And behind the scenes?
Account managers moving like air traffic control trying to keep the entire TikTok Shop universe from exploding in real time.
The funniest part is this sounds fake until you walk in and realize:
oh no…
this is literally a normal Tuesday for these guys.
Come see for yourself, we'd love to have you come by 🤣✅📸🔥
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