HK Advertising

HK Advertising

innovative and fresh marketing solutions


The new age of tourism marketing demands action-based campaigns. People crave experience, which means showing adventurous characters in the ad. Here's a great example from our #AlamogordoNM campaign.

#NMAdvertising #SantaFeAdvertising #NMTourismadvertising
#NMTrue 04/09/2015

Cloudcroft Road To Romance

Spring has sprung. The birds are chirping. And the golf balls are flying. Scope out this ad we made for #CloudcroftNM and get ready for some warm-weather fun. All part of the #NMTrue campaign.
#NMAdvertising #SantaFeNMAdvertising #NMTourismAdvertising
#NewMexicoTrue This is "Cloudcroft Road To Romance" by HK Advertising on Vimeo, the home for high quality videos and the people who love them. 04/05/2015

New Mexico True Stories

#NMTrueStories is a hub for branded content geared to inspire in-state pride as part of the national #NMTrue campaign. Some really cool stuff.
#NMTourism #NMTravel #NMPride We know that New Mexico is the best and baddest state in the union. We’ve got the meanest cage-fighter, the biggest elk, the strongest trout, the hottest and


At its core, great branding should do two things. It should tell a story, and it should inspire emotion. Check out this before and after shot of what we did with #AlamogordoNewMexico's print ad, where we used a "hero" character to promote sight-doing, rather than sight seeing.
#NMAdvertising #SantaFeNMAdvertising #NMTourismAdvertising
#NewMexicoTrue 03/30/2015

Facebook Says These Are the 15 Best Brands on Facebook

Sometimes it's hard to tell who is really thriving on the cyber-circuits. Not to fear, Facebook is here with its own list of winners. Check out these super successful social media brands.

#NMAdvertising #SantaFeNMAdvertising #NMSocialMediaMarketing #NMFacebookMarketing The Facebook Studio Award winners were announced just a few days ago. Find out which brands were recognized as the best brands on Facebook. 03/29/2015


HK Advertising is shifting gears with social media marketing and christening our very own blog. Check in for fun, original content that shines a light on every corner of both the old- and new-school of advertising and marketing. This is a link to our first official post and mission statement. WELCOME TO OUR BLOG Heads up, planet Earth, the digital revolution is turning your world upside-down. Ok, probably not news to you; print publications are vanishing, live video streams from every... 03/28/2015

10 Awesome Corporate Blogs from the Best Content Marketing Brands

Digital media allows companies to distribute as much content as any of the major media outlets. Scoot over New York Times, because here come corporations like Nike and Patagonia to compete for your readership. And here's a list of some corporate blogs with flare. These 10 corporate blogs deliver valuable, relevant, engaging content, while exhibiting a clear business strategy.


Carlsbad “Feels Like Home” 30

Here is another look at our NM True videos. This time we head to Carlsbad to illustrate how solid video content can highlight a town's assets in the context of a unified, nationally renowned, powerful brand.

This is "Carlsbad “Feels Like Home” 30" by HK Advertising on Vimeo, the home for high quality videos and the people who love them. 03/25/2015

KVSF 101.5 | The Voice of Santa Fe

Ok. So, COOKIES pretty much sell themselves. But that's not going to stop these branding wizards from cooking up some scrumptious marketing advise. Check out this week's podcast. Ask Those Branding Guys James Glover and Dave Hayduk discuss the branding of diabetic friendly Jospeh's Lite Cookies with founder Joseph Semprevivo. The show shares marketing tips to use to brand bold and to make your cash register ring.


Check out this print ad we created for the North Central Region as part of the #NewMexicoTrue campaign. The photo is a great example of "SIGHT-DOING," which is one of this marketing strategy's key elements. 03/17/2015

What Happens in Vegas … Is Advertised on Facebook: Q&A with Nick Mattera

Here is a great example of how to take a traditional, iconic brand and unleash it on the world of social media.

#WhatHappensinVegas #SocialMedia #Branding #HK Mattera sat down with SocialTimes this week at the Adobe Summit in Salt Lake City, Utah to talk about how Sin City markets itself to a mobile-savvy and international customer base.


"Goosebumps" - New Mexico True Winter

Powerful words, captivating images and a story that makes your bones ache for adventure.When great marketers tap into New Mexico's potential as a hub for outdoor recreation, even the winter cold can't keep you on the couch. Check out this video and tell me you don't immediately want to rush to REI and buy an ice ax.

#NEWMEXICOTrue #HK #Branding #Marketing #AdventureTravel

The wonders of winter travel in New Mexico, and the goosebumps that travel can stir, are #NewMexicoTrue


Feel Factory. Move

Speaking of branding Mother Russia, check out this video from our Slavic cousins. Everything (color-tone, rhythm, lighting, the plot) creates a unique feeling. Just goes to show that even blistering cold, ex-communist/Soviet urban sprawl has a great story and a killer brand hidden in the cracks.

#Branding #HK #Russia #Marketing

This is "Feel Factory. Move" by FeelFactory on Vimeo, the home for high quality videos and the people who love them. 03/12/2015

Those Branding Guys - Political Branding

Marketing rules the world. Think not? Check out this week's podcast from Those Branding Guys, Dave Hayduk and James Glover, about how political spin and brand marketing go together like Hammer and Sickle. Eh, Comrade? This week’s podcast takes on Vladimir Putin, the Social Media War and political spin as Those Branding Guys check out the marketing strategy for Mother Russia. �� 03/11/2015

How Social Media Can Jumpstart Your Customer Base (and Brand)

A new dawn, a new day and a new way to spread your brand like wildfire. If you are reading this, then you already know...because you're on social media RIGHT NOW. Companies without massive budgets should be taking advantage of the benefits of social media to boost their brand's marketing efforts.


News Center Redirect

Talk about taking branded content to the next level. Microsoft now employs top-notch editorial writers to craft stories for what you might call, "THE WORLD'S ULTIMATE BLOG!" Kinda reminds me of New Mexico True Stories.
#Microsoft #NewMexicoTRUE #HK #Branding 03/08/2015

Ad of the Day: Epic Audi Spot With Marauding Mechanics Is Ridiculously Fun

Watch out, Scorsese. The digital age is inspiring some of today's best artistic talent to blur the line between quality cinema and advertising.
#Branding #HK #ADWEEK Getting your car serviced by a dealer, rather than some random mechanic, isn't just a smart idea. It's a triumph of good over evil. That's the message of this entertaining, intentionally over-the-top Audi commercial from German agency Thjnk and Radical Media director Sebastian Strasser. 03/07/2015

Great marketing should give you goosebumps. This before-and-after shot of an ad we made for Roswell, NM really makes you feel the power of having a solid brand.

#NewMexicoTRUE #Branding #HK #RoswellNM


Deep South-New Mexico True Stories

Keeping content current is CRUCIAL for digital marketing. Here's a great example of how to make hay while the sun shines...Or in this case, how to shoot video while the snow falls. Way to go, friends!!!
#NewMexicoTRUE #HK #SkiNewMexico #Branding

In late February, 2015, the largest storm in a decade blanketed New Mexico with more than 70 inches of snow. We were ready with our skis and boards. Here’s h...


Alamogordo Film Sand Space 30

Why does New Mexico keep popping up on the big screen? Because our landscapes are absolutely STELLAR. Check out this video and see how HK helped showcase Alamogordo's photogenic views.
#NMTRUE #AlamogordoNM #FilmNM

This is "Alamogordo Film Sand Space 30" by HK Advertising on Vimeo, the home for high quality videos and the people who love them.


Make It Count

How does Nike get 13.5 million views on YouTube? Like this...
#HK #Branding #CaseyNeistat #Nike

follow me on snapchat - caseyneistat check out my second channel - on on https://www.fa...


Branding Dapwood, a Custom Furniture Manufacturer - Santa Fe - Live, Work, Play, Stay

Our fearless leader, Dave Hayduk, along with co-host James Glover, spills the beans on their weekly podcast about brand-marketing for Dapwood, an ABQ-based furniture manufacturer. #Dapwood #Branding #HK Ask Those Branding Guys James Glover and Dave Hayduk discuss with Gregg Mich, owner of Dapwood, the branding of a custom furniture manufacturer. The show shares marketing tips to use to brand bold and to make your cash register ring.


Red River Winter Ad

The colder the weather, the richer the adventure.
Check out this video we made.
And don't forget, Spring Break, Red River, 2015 is right around the corner. Come soak up the snow.


Winter in Northern New Mexico's little town of Red River 03/01/2015

Marriott Hotels Invites Guests to Travel Brilliantly with GoPro

A stellar marketing strategy for tourism! Transform the client into the star of their very own, action-packed commercial. What do you think, NM? We could totally do this. Marriott Hotels in the Caribbean Latin America offer complimentary GoPro HERO4 cameras for guests touse during their stay and share their experiences. Weston, Fla.,– January 14, 2015 – Marriott Hotels, Marriott International’s flagship brand, is putting a whole new “POV” on the guest experience by p… 02/27/2015

New Mexico Ski Report | Red River Ski Area | Snow Grooming Report

Winter storms are dumping fresh powder in Red River. Check out this snow report!!! Ski Red River this spring break! #RedRiverNM A New Mexico ski report for Red River Ski Area can be found online with real time statistics. See what trails are open and how much snow has fallen. 02/25/2015

Hayduk King (@HKAdvertising) | Twitter

Hey all. HK Advertising has revamped her Twitter. Check it OUT. The latest Tweets from Hayduk King (@HKAdvertising). HK specializes in brand development through a integrated use of advertising, public relations, graphic design and electronic communications. Sunny Santa Fe, NM


HK Advertising's cover photo 02/07/2011

Local company gets piece of Super Bowl spotlight |

Congrats to local company Sacred Power for their Superbowl ad. Nice Job! Posted at: 02/07/2011 9:29 AM By: The Associated Press 02/07/2011

Hayduk King (HKAdvertising) on Twitter

Follow HK on twitter Hayduk King (HKAdvertising) is on Twitter. Sign up for Twitter to follow Hayduk King (HKAdvertising) and get their latest updates

[02/01/11]   welcomes Mike Cross to our Creative Team. Mike will be producing digital content and supporting daily production. We are excited to have him!

[01/03/11]   HAPPY NEW YEAR!!! 12/02/2010

Flash Drives

The Creative Department REALLY REALLY likes these PANTONE flash drives. HINT HINT. Pantone, Inc. is the world-renowned authority on colour and provider of colour systems and leading technology for the selection and accurate communication of colour. The PANTONE Name is known worldwide as the standard language for colour communication from designer to manufacturer to retailer to cus

[11/24/10]   HAPPY HOLIDAYS! 11/19/2010

Welcome to Virginia Diner

It's time for Holiday Nuts! HK ALWAYS make our annual orders from Virginia Diner. Any other favorites? SpecialsHoliday ItemsGourmet PeanutsSeasoned PeanutsIn the Shell PeanutsRaw PeanutsOther NutsPeanut BrittleCandies and SnacksGift SetsCustom GiftsRefilling StationCountry HamsPantryCollegiate Collection

[11/16/10]   We would like to WELCOME @Lisa Kerwin to our Account Team.




41 Bisbee Ct, Unit A1
Santa Fe, NM

General information

HK Advertising specializes in brand development through an integrated use of advertising, public relations, graphic design and social media. Established in 1982, the award-winning agency is proud of its many long term relationships with clients in the gaming, tourism, hospitality, technology, medical and finance industries. The agency is strategic in its approach to clients’ needs and quick to respond with innovative and fresh solutions that build growth.
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