Shineup FunkZone

Shineup FunkZone


Looking for some sweet men’s shirts, pants, and accessories? Check out Shineup FunkZone for the latest in curated menswear.
Dina - he has the shirt on tonight!
Grab your mask and head down to Shineup men's! Tonight at 5pm @jcandthedrive will be playing live Shineup men's on Helena in the funk zone!
Video: Shineup men's
#santabarbara #sbdininganddestinations #sbfunkzone #funkzone #funkzonesantabarbara #livemusic #visitsb #visitsantabarbara #visitcalifornia #santabarbarastyle #menswear #menslifestyle #shopsmall #shoplocal #supportlocal

14 Helena Ave, Santa Barbara
Curator and owner: Dina Murillo

Operating as usual


@banksjournal summer time @shineupfunkzone 14 Helena ave!


Let’s weekend…open noon until sunset at 14 Helena ave!
🎥 cred: @cass_carson


New collection of shades just in…. @tresnoir @shineupfunkzone ✨✨14 Helena ave, Santa Barbara!

Photos from Shineup FunkZone's post 05/15/2022

Scroll and check out the cool s**t @shineupfunkzone 14 Helena ave. Open 7 days at noon.


SHOPLIFTER!!! Stole a pocket knife and watch. I hope he really needed them…piece of 💩💩💩


Monday update…best place to see what’s new at ShineUP is right here on my feed and for sure my stories.

We have a website but I don’t put all the “cool s**t” on there because I want you to come up the red stairs and see it for yourself👀

I do understand that may not always be possible which is why I will keep updating right here and if you want more details then DM me.

So please continue to follow…I so appreciate you. Sharing is caring….so share. What did you get @shineupfunkzone that you love?



This Mothers Day @shineupfunkzone 14 Helena ave, Santa Barbara✨


Did someone say Mothers Day..
No Apologies, But Make It Lowercase. ✔︎
@luxandlucajewelryco @shineupfunkzone 14 Helena Ave.


ShineUP has given me the opportunity to meet so many people from all over the world. Look at this sketch of Mabel ♥️

Hi Dina,

Loved the sweatshirt I bought in your shop the other day...grey with the rope cord!

I mentioned that I would like to try and capture your canine companion in sketch, so, good to my word, here is a quick attempt to depict the mayor of Shine Up!

My wife and I live in St. Louis. I was only passing through Santa Barbara to see some dear friends.

Won't be back through there for some time, but wanted to get this to you in hopes that it might give you some enjoyment!

I can send you the original if you like.

Great shop, and definitely great vibes.


@leifkristiandesign with @make_repost
El Zapato is now available at @shineupfunkzone - a delightful shop in Santa Barbara’s Funk Zone that I’ve come to love where “The vibe is real and the s**t is cool.”.
Dina, the proprietor, curates an amazing selection of clothing, art, and accessories in her ever changing industrial environment. I’m happy to be a part of it! 💙

Photos from Shineup FunkZone's post 04/23/2022

Three years and three months ago this is how it all started🌹 I’m still in the Funk Zone and I’m still bringing the Real Vibe and the Cool S**t!! 14 Helena ave!


@kathywigginsdirect with @make_repost
Stopped into see my girlfriend and…. These linen pants/shirts for men!! RUN and capture these! These are soo 😎!!!


Sunday on the red stairs♥️ 14 Helena ave!


We are tucked away between @lighthouseskateshop and @skyennawines at 14 Helena ave! 📸 @styledbykara!


Epic night last night! @jcandthedrive 🔥🔥 @shineupfunkzone really felt the love💕💕


Tonight at 6:30pm! @shineupfunkzone 14 Helena ave!


Brilliant creations coming to @shineupfunkzone from @luxandlucajewelryco 💵💰


Friends come to my party Saturday April 2nd and help me celebrate 🎉

Hard to believe that 3 yrs ago I opened ShineUP✨
It’s been a wild ride to say the least and maybe I wouldn’t have wanted to open one year before a pandemic shut down.
But I did and I’m so glad I did💪

Thank you for all the love and support.
Thank you for coming back to see me and ShineUP, on your annual Santa Barbara visits.
Thank you SB locals for making SU your go to boutique.


14 Helena ave!

03/28/2022 with @make_repost
Our fresh linen joggers available at @shineupfunkzone in Santa Barbara, CA 🌞


You never know what’s inside until you come in and look🗡 @shineupfunkzone 14 Helena ave!


Just arrived….💵 @shineupfunkzone 14 Helena ave. Behind the Beach House!


Changes….this lounge area is now full of our styles for the ladies. @shineupfunkzone on 14 Helena ave.


@austin.j0nes with @make_repost
🚺 Happy International Women’s Day 🚺
Today (and everyday) we celebrate the strong women that are in our lives.
“Women are the real architects of society”
-Harriet Beecher Stowe
I created a list of some of my favorite women owned local businesses that prove that quote to be true
Swipe to see a few of my favorite business you can support & tag some of your favorite women owned local businesses to give them a shout out!


Best day ever☀️💜 @shineupfunkzone 14 Helena ave. Up the red stairs where the vibe is real and the s**t is cool✨


Sunglasses are here😎 ShineUP 14 Helena ave. In the Funk Zone next to Skateshop!


Going into year 3….living the dream at 14 Helena ave✨✨


New shades on the way! ShineUP at 14 Helena ave.


Happy Valentine’s Day ♥️


Because it’s always hoodie weather! 14 Helena ave


When you want something that is unique….14 Helena ave


The Vibe is Real and Sh*t is cool @shineupfunkzone 14 Helena ave, Behind Oku 🍣


Work work work🐶🐶


Have you checked out our new linen collection? 14 Helena ave, Santa Barbara!


Mabel is modeling our new bamboo dog shirts🐶✨🐮


The Eco-Suede Trucker Jacket, locally made to reflect sustainable manufacturing ethos. Individually cut and sewn in Los Angeles and now @shineupfunkzone 14 Helena ave, Santa Barbara!

Videos (show all)




14 Helena Ave
Santa Barbara, CA

Opening Hours

Monday 12pm - 6pm
Wednesday 12pm - 6pm
Thursday 12pm - 6pm
Friday 12pm - 7pm
Saturday 12pm - 7pm
Sunday 12pm - 6pm

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