UNDO

UNDO

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UNDO is transforming California by ending the to***co industry’s predatory and deadly influence. Our new name is UNDO. This includes personal attacks.

To***coFreeCA has a new name and vision for the future, but our mission remains the same: empowering communities to end the to***co epidemic. UNDO is transforming California by eradicating the to***co industry’s manipulative, predatory, and deadly influence to equitably increase the health, environmental, and economic well-being of California’s diverse populations. UNDO is part of the California D

06/11/2026

If you smoke, even occasionally, it's time to take control. Quitting isn't easy, but you're stronger than your habit.

California has free resources, counseling, and support to help you quit—because your health matters.

Your future self will thank you.

05/31/2026

Ni****ne pouches use ni****ne salts and other tricks to deliver ni****ne faster and at higher doses — a design meant to hook you. Pouches may cause oral lesions, mouth ulcers and gum recession. Don’t be part of Big Ni****ne’s experiment. Ready to quit? Get free support: https://kickitca.org/quit-now

***coDay

05/28/2026

Californians are fighting back against Big Ni****ne alongside a new, state-wide campaign that comes with a strong warning: a new generation of ni****ne products have hit the market before the long-term health effects have been studied.

Young adults don’t realize they’ve become a part of Big Ni****ne’s real-time experiment. The results are already showing up: lung damage, gum lesions, and rapid addiction.

Don’t let the industry addict another generation of young people.

05/26/2026

Pediatrician groups and non-profit organizations are raising concerns following the FDA’s recent authorization of the first fruit-flavored v**es approved for sale in the U.S.

"The evidence is clear that flavors in e-cigarettes are a main reason young people start using to***co products in the first place, and recent survey data show that fruit flavors tend to be among the most popular flavors among youth. E-cigarettes are highly addictive, and for young people who start using them, the health consequences can be lifelong." – American Academy of Pediatrics

Photos from UNDO's post 05/21/2026

Kids notice more than we think. Making the choice to quit can positively impact your entire family. If you’ve quit va**ng, DM us your story — it may inspire another parent to take the first step.

05/18/2026

Big Ni****ne doesn’t need your permission to make you a test subject.

One puff, one pouch, and suddenly you’re part of their experiment.

Join UNDO behind the scenes of our latest campaign exposing Big Ni****ne’s dangerous and addictive business.

05/13/2026

Secondhand v**e exposure is real and harmful.

Even if you don’t v**e, breathing in the secondhand aerosol can cause coughing, wheezing and shortness of breath.

Big Ni****ne’s poisonous products affect us all.

05/05/2026

"Big Ni****ne" = growing group of companies built on selling ni****ne addiction — whatever the product format. From to***co to v**es to pouches and beyond, the goal is the same: keep people hooked on ni****ne.

Photos from UNDO's post 04/22/2026

The future of our planet depends on what we do today.

Quitting ni****ne isn’t easy, but it’s worth it.

04/17/2026

What do we actually know about the health effects of modern ni****ne products? Not enough.

They hit the market before long-term health effects were studied — meaning millions of people became part of Big Ni****ne’s real-time experiment.

The results are already showing up: lung damage, gum lesions, and rapid addiction.

Don’t let Big Ni****ne experiment on your body. Quit ni****ne.

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