Wonderland Sweets

Wonderland Sweets


It’s our first Vintage Shop H op! We have special hours today a nd tomorrow from 10am-5pm (we’ll still be op en from 10-2 on Sunday). We a re located on The North End at 1408 N Ma in next to The Norwegian.

We have n ew vintage furniture pieces on the flo or, a fresh round of brass ho me decor, glassware, and our first rou nd of vintage ceramic pottery of t he year!

Wonderland Sweets is located inside Root ed and has a pastry case fu ll of goodies available. They will al so have some incredible sandwiches and sala ds for sale to-go for this speci al event!
Breaking hearts tonight on Good D ay Stateline wait until you see the se Wonderland Sweets 😍
Happy Valentine’s Day! We are op en with Wonderland Sweets today until 6 pm for those last-minute Valentine’s Day gif ts and treats! 💖
Tomorrow! Wonderland Sweets will have the ir famous hot cocoa bombs and oth er goodies in their pastry case, a nd Kufrin Ceramics will be inside Root ed selling mugs and other beautiful cerami cs!
♥️ ♥️ ♥️ ♥️

Our Valentine ’s Day giveaway is back this ye ar and BIGGER 👇

The winner will receive :
Romantic Rose Pedi & No Ch ip Manicure served with a complimentary gla ss of champagne
- Makeup application : An na Parson Esthetics
- Spray Tan : rd Artistr y
Dozen Roses
- Box of Chocolat es & Chocolate covered strawberries : Wonderla nd Sweets
- Custom “Poundtown” sign: The Midwe st Rustic
- Surf & Turf Dinner f or Two ($100 Value) : Franchesco's Ristorant e
1 Night Stay : Embassy Suit es Rockford
- Romantic Dinner for Two set- up & decorations : Savvy Event Co.

💕That ’s right, the winner gets to be doll ed up at @willowbeautyrockford while the beautif ul ladies at Savvy Event Co. s et everything up for you to ma ke your evening one to remember!

- Like this Po st
- Follow all accounts tagged
- Comment/T ag your friend
- Share Post f or double entry ⚡️

💕 WINNER announced Janua ry 27th

* Must be 21 yea rs old or older to enter
* Hot el Stay Must be February 11th or 12 th

Ready, Set — L O V E ♥️

#downtownrockfo rd #downtownrockfordil #rockfordil #rockfordsalon #rockfordspa #valentinesday #valentinesdaygiveaw ay #valentines #romantic #couplegoals #treatyourself
We are open today from 12-6 pm with Wonderland Sweets! Come check o ut our new scents from Candelles, they’ re the perfect addition to a co zy night in✨
I made it to Wonderland Swee ts open house yesterday inside Rooted, wh at a beautiful shop and the swee ts are fabulous! I had to t ry the macaroons, I cannot even sta rt to say which one is my favori te flavor, they are all amazing! T he salted caramel cupcake , wow! A nd the Nutella chocolate chip cookie, a ll so delicious!
Wonderland Sweets never ceases to ama ze me! I got to taste te st this and, trust me, you don ’t want to miss out. Preorders a re live on their website now!
It’s really happening! After 18 mont hs of renovations, we are so excit ed to have you come in a nd see the new space. The Norwegi an is hosting their second Snømarket, a wint er festival that celebrates the cold a nd brings our neighborhood together for t he holiday season. Wonderland Sweets will ha ve delicious baked goods for sale insi de Rooted and we have so ma ny special items that make the perfe ct gifts to finish your holiday shoppi ng. We can’t wait to see y ou soon!! ❄️
Who else is in shock th at November is only days away? I sti ll haven’t put any pumpkins on my fro nt porch 🤦🏻‍♀️ Does that mean I c an skip ahead to Christmas decorations?

Cake - Wonderla nd Sweets
Florist - Event Floral
DJ - Lu xe Productions
Hair - Bridal Hair by Jessi ca
Makeup - Annētta Michelle Make up and Beauty
Photographer - Luis Hermosillo : Photographer
Ven ue (ceremony) - St. Bridget Catholic Church
Ven ue (reception) - Illinois Bank and Tru st Pavilion
Videographer - Snap Creations
Keepin' it LOCAL Rockford. Local artis ts pieces are available at Roxy Carmicha el Boutique. Gift giving at its finest.
J en Green's A-DOORable Wreaths and More
Bygo ne Brand
Michelle's Custom Creations
Gretta's Goats
Hust on Candle Co.
Eclectic Jewel
Wonderland Swee ts
100 Things Rockford
Roxy Carmichael Boutique
3 10 N Alpine Rd
Rockford IL
Tues-Thurs 11 - 5
F ri - Sat 11 - 4
‼️This is not a drill‼️ P ut some orders in for Wonderla nd Sweets online bake sale and I c an promise you’ll be hooked!✨

Luxury Cakes, Chocolates & Pastries

Temporarily closed


Stop in today for a Farme rs Market Veggie Sammie!!!
japanese eggplant, ka le aioli, butternut squash, heirloom tomato, yell ow squash, havarti cheese, & red oni on,

Photos from Tour De North End 's post 09/20/2022

Photos from Tour De North End 's post


28 cakes filled, stacked, crumb coat ed & final frost! What a f un project this was to do wi th Kynda Nelson for another 2022 weddi ng! These were used as their centerpiec es! Email us today to inquire abo ut this idea for your big d ay

Photos from Wonderland Sweets's post 09/17/2022

Friends, we just opened with to ns in stock! Pictured is our Turk ey + Gouda sammie and our 4 pie ce bonbon box featuring our peanut butt er nougat, rum raisin, Meyer lemon & pumpk in caramel! We’ve got breakfast sammies & dr ip coffee made with @rockfordroastingco Huarusco, too! !!! Open til 4 today, we can ’t eat to see ya!


Stop in today for a pumpk in blackberry cupcake!!!!! We are open unt il 6 with breakfast sammies, a kill er Turkey & kale sammie & pumpk in spice caramel macarons!!!!!!
📸| Liz Scha er

Photos from Wonderland Sweets's post 09/09/2022

Stop in for a breakfast samm ie & and OATMEAL COOKIE SAMMIE! Th is sweet treat is unreal and a f an favorite! We’re open until 6pm tod ay! Full menu In our story!

Photos from Wonderland Sweets's post 09/08/2022

Stop in today until 6 f or all kinds of fresh & local ly made favorites! Our fruit & yogu rt parfaits are completed with our hou se made granola, Turkey provolone with o ur everything bagels & breakfast sammies + pastri es! See our story for the fu ll menu!



Stop in and say Hi! We’ re open til 4!

Stop in to say hi to L iz Schaer & Ashley Villarreal running t he shop today and grab a r ed velvet cupcake! We’re here til 4 tod ay and closed tomorrow for the holid ay!


Stop in to say hi to L iz Schaer & Ashley Villarreal running t he shop today and grab a r ed velvet cupcake! We’re here til 4 tod ay and closed tomorrow for the holid ay!

Photos from Wonderland Sweets's post 09/01/2022

Breakfast hours started today! We wi ll be open daily 9am! We’ve g ot coffee, breakfast sammies, & breakfast pastri es! Additionally featured this week, we ha ve our raspberry mousse brownies and o ur Avocado BLT! Full menu & n ew hours posted in our story—-We’re op en til 6!

Photos from Wonderland Sweets's post 08/30/2022

Check out our handmade peach p op tart that will be available starti ng this week! Don’t forget that o ur new hours are Thursday & Frid ay 9-6, Saturday 9-4 & Sunday 9-2: 30! This Sunday we will be clos ed in observance of the holiday! We can ’t wait to see you!

Wonderland Sweets updated their business hou rs. 08/30/2022

Wonderland Sweets updated their business hou rs.

Wonderland Sweets updated their business hou rs.


Starting this week, we will be openi ng up at 9am daily with breakfa st sammies, coffee & breakfast pastries! Pictur ed is our house made cheddar bag el with lots of crisp bacon, ca ge free scrambled egg & cheddar chee se! The Wonderland & @rooted_rkfd crew can ’t wait to see you bright & ear ly!


Stop in today until 4pm f or a Salami & Provolone on o ur house made brioche buns!! We’ve g ot a case full of sweets t oo! We’re also really excited to sha re that starting next week we wi ll be opening at 9am daily wi th breakfast sammies, pastries & coffee availab le! Stay tuned for all of what ’s to come! ✨


Here we go folks... this year 's official stops are:
The Olympic Tavern
Mulligan 's Pub & Grill
The Norwegian
Village Green Ho me and Garden North Main
Rooted / Wonderla nd Sweets
Whiskey's Roadhouse
Rockford Family Dental
Rockford Billiard Cafe
Northwe st Food
Stockyard Rock Burger Bar
Deli Ital ia and Pizzeria/Catering on North Main Stre et
Pinos on Main
Mrs. Fisher's Potato Chips
Bicyc le Connection
Kegel's Bicycle Store

Live music by Hou se Brotherhood and Big Empty!

Tick et link will be up later th is week for admission preorder & tshi rt pre-sales. Thanks to Sarah at 6 Fing er Tattoo for the awesome logo desi gn.

Photos from Wonderland Sweets's post 08/19/2022

Stop in today for a H am & Pepperoni Sammich with @chefalejandrovillarreal ‘s garl ic & roasted tomato aioli & fresh ly made italian bread or grab a sli ce of our Oreo Cheesecake! We’re he re til 6 with Liz Schaer at t he Rooted counter!!!!!!! ✨


Our bonbon case is STOCKED! St op in for a 4 piece gi ft box or mix and match yo ur own! Pictured is our Salted Caram el & Pistachio! We also have espres so & EVOO + sea salt! We sti ll have our Passionfruit Matcha Green Te as & Roast Beef + Swiss Sammi es too!! We’re here til 6pm!

Photos from Wonderland Sweets's post 08/11/2022

Photos from Wonderland Sweets's post

Photos from Wonderland Sweets's post 08/11/2022

It’s a new week with a f ew of our creations to bring a litt le JOY to your life! Pictured a re our Raspberry White Chocolate Eclairs & o ur sammie special of the week, Roa st Beef & Swiss with the BE ST garlic mayo you’ll ever have ma de by @chefalejandrovillarreal


Stop in this weekend to t ry our NEW DRINKS! Passionfruit Matcha Gre en Tea & Tangerine Lemonade! We’re op en Friday 12-6pm, Saturday 10a-4pm & Sund ay 10a-2p!

Photos from Wonderland Sweets's post 08/04/2022

Check out our NEW DRINKS✨✨

Photos from Wonderland Sweets's post 08/04/2022

Happy Thursday! We’ve got our ve ry own drinks to share with y ou this week & our pasta of t he week! Our full menu is in o ur story! 😍

Photos from Wonderland Sweets's post 07/28/2022

Our features this week include the se strawberry vanilla cupcakes, vegan raspberry bonbo ns & this amazing all handmade bologne se tagliatelle😍 Stop in until 6 tod ay, 12-6 tomorrow, 10-4 Saturday and 10 -2 Sunday!!!! Full menu posted in o ur story! ✨

Photos from Wonderland Sweets's post 07/22/2022

We’ve got dinner & dessert f or you, today! Pictured is our ve ry first HANDMADE pasta special! Stop in unt il 6 to grab pasta to go & $1. 50 macarons too! 😍


house ma de pasta filled with lemon ricotta filli ng + tomato, garlic, basil red sau ce, pecorino romano

Photos from Wonderland Sweets's post 07/21/2022

It’s Thursday and we’ve baked o ur ❤️’s out, once again! Today throu gh Sunday, we will have $1.50 Fren ch macarons, vegan chocolate cupcakes & la st but not least—-our Ham, Gouda & Arugu la sammies with our housemade bread, jalape ño aioli & caramelized onion+ apple mostar da! We’re here 12-6 today!


We’re here until 4pm today wi th this fresh batch of Salted Caram el bonbons made by my hubby, Al ex! we’ll be here tomorrow from 10 -2 as well ✨ Our full me nu of items is in our sto ry!

Photos from Wonderland Sweets's post 07/15/2022

Stop in today 12-6 for $2 cupcak es! A full list of flavors & me nu will be in our story! We’ ve almost made these DELECTABLE herb +chedd ar & everything bagels with our housema de garlic herb cream cheese spread! Root ed has plants for sale as we ll as plant your own succulents in t he store! We can’t wait to s ee you today!

Photos from Wonderland Sweets's post 07/14/2022

We are open and ready to ser ve! Today, we have our Turkey B LT, Oreo Cheesecake by the slice, Man go Raspberry Cupcakes & so much mo re! Full menu will be posted in o ur story! Don’t forget, Rooted & Wonderla nd Sweets will be open until 8 pm tonight! Swing by and check o ut all the amazing things we ha ve over on The North End! ✨

Photos from Wonderland Sweets's post 07/07/2022

We have lots of great optio ns in our storefront this week f or everyone! Pictured is our gluten fr ee & vegan raspberry chocolate cupcakes, o ur freshly made, hand painted chocolates & o ur cookies & cream cake slices!!! St op in today until 6, tomorrow 12 -6 & Saturday 10-4! Sunday our bake ry counter will be closed. Check o ut our story for the full past ry menu for this week! 🧁


We’re back, friends! We took a b it of a break from social med ia, but have been busier than ev er with all things bakery! We’ve add ed GELATO to our list of produc ts here at Wonderland! This weeks flavo rs include cookies & cream, strawberry cheeseca ke, salted caramel cashew crunch & pistach io!
This week is @liz_schaer ‘s birthd ay and since her favorite pastry is t he cream puff, we’ve put them on sa le for $3 today through Saturday! We wi ll be posting our regular pastry me nu on our story as well! Sund ay we will be closed in observan ce of the holiday🎆
We hope you’ll st op in to visit us and Root ed this weekend who will also ha ve a huge sale on lots of ho me good items as well!!! As alwa ys, we are humbled by your consta nt support for our local small business es! ❤️ Stay safe this weekend!


✨Want to win FR EE MACARONS for a YEAR?! ✨
Here’s h ow 👇🏽
-Stop in tomorrow during our Gra nd Opening with @rooted_rkfd anytime between 12- 8p and drop your name into t he raffle to win! It’s that simp le!
We will be announcing the winn er on Saturday morning at 10am on o ur story!!!!

There will be SOOOO ma ny more giveaways & much more goi ng on at our Grand Opening as we ll!

All day we’ll have:
- Plant pop- up! Featuring succulents and vintage ceramic potter y
Release day of Rooted’s exclusive cand le label
- $2 cupcakes and bonbons
- Samp le pastries and Crisp & Crude non-alcohol ic cocktails

12-5pm: @noahsarkrockford Animal Sanctuary wi ll be here with bunnies that Rooted ’s owner Liz has been fostering a nd some other furry friends available f or adoption as well.

4-8pm: Enjoy a tasti ng featuring RAFT cocktail syrups, Töst, a nd Figlia

Handcrafted Cakes & Confections 05/26/2022

Handcrafted Cakes & Confections

On June 3, we will FINAL LY be celebrating our new move to T he North End Commons with @rooted_rkfd fr om 12-8pm! 🥳🥳🥳
For the past 6 yea rs you have followed us all ov er Rockford as we’ve built this busine ss from ground up! We cannot wa it to spoil you all for su ch support and generosity over these yea rs! We will be having a to ns of giveaways including ✨FREE MACARONS✨ F OR AN ENTIRE YEAR!😱
We’ll have plenty of tastin gs of our delicious pastries, non-alcoholic cocktai ls and even some new products we’ ve been working on! To make thin gs even sweeter, we will have $2 cupcak es and bonbons all day! See wh at I did there? 🤓😂
I thank y ou all for the continued support & lo ve you’ve given over the years to ma ke this step in Wonderland’s journey possib le! I hope you all take ti me out of your day to st op in, say hi & celebrate wi th us!

Handcrafted Cakes & Confections Book your Wedding Cake with us tod ay for 22/23!


Happy Friday Rockford! Rooted and @wonderlandsweets_ __ are open on the North E nd from 12-6pm. New additions of vinta ge furniture and vintage home decor ha ve been added to the shop. **Sa ve the date** we are officially havi ng a grand opening in 2 wee ks on June 3! More details to co me soon✨


Support all the local bakeries! ❤️

Happy Chocolate Chip Day: one of o ur favorite holidays that we just fou nd out existed!

Celebrate by grabbing t he chocolate chip covered dessert of yo ur choosing at one of Rockford’s ma ny fabulous bakeries, including…

Quixotic Bakery
Banana Cher ry Bakery
Crust & Crumbles
Wonderland Swee ts
Great Harvest Bread Co.
Mary's Mark et

By supporting these local businesses y ou are helping Rockford's economy thrive - a nd enjoying a delicious snack!


The best cups!

Made this beautiful cup for Ashl ey Villarreal owner of Wonderland Sweets. S he helped me out this weekend a nd I wanted to make her somethi ng special. Go check out her bake ry, it is inside of Rooted in downto wn Rockford. She has so many goodi es for everyone to enjoy!

20 oz skinny tumbler

Photos from Wonderland Sweets's post 05/05/2022

Today is the cutoff for Mothe rs Day pre-orders! We have our mi ni cakes in two different flavors—lemon blueber ry cream cheese & chocolate raspberry ganac he! Our chocolate heart trio has a litt le bit of something for everyone wi th flavors including “strawberry cheesecake”, “chocolate drea m”, & “creme brûlée”! We also ha ve our 4 piece bonbon gift box es that include flavors passionfruit, evoo+sea sa lt, mexican hot chocolate & espresso! La st chance to order is 10pm th is evening on our website at www.wonderlandsweetsbakery.com ! Pick up for all orders will be Saturd ay 5/7 between 10am-4pm!



💫 Our 4 piece Bonbon gi ft box is available for mothers d ay pre-order! Flavors are passionfruit, espresso, Mexic an Hot Chocolate & evoo+ sea salt!💫
Our heart trios & mini cak es are still available as well!! 💗
Pre-ord er deadline is tomorrow at 10pm a nd pickup is Saturday 10-4!


Mother's Day Specials are live on t he website! 🕊

🌸Pickup is Saturday May 7, 10am-2pm!🌸

Pictur ed is our Mother's Day Mini Ca ke:
lemon blueberry cake with cream chee se mousse & vanilla bean buttercream
chocola te cake, chocolate ganache, fresh raspberries & vanil la bean buttercream

adorned with fresh whi te florals, greenery, three vanilla bean macaro ns, 24K gold leaf, white chocolate dr ip.

We also have our Chocolate Hea rt Trio: (photo in our story)
red hea rt: “ strawberry cheesecake” strabwrry pate a fru it, cream
cheese white chocolate ganache

white hea rt: “ creme brûlée“vanilla bean white chocola te ganache, caramelized sugar

black heart: “chocolate drea m” candied chocolate cake, salted chocolate ganac he


Good morning on this beautiful Sund ay morning! Today we're having $2 cupcak es flavors are as follows

Red Velv et w/ Cream Cheese Mousse
Lemon w/ Pop py Seed Buttercream
Double Chocolate
Vanilla Bean
Banana w/ Cre am Cheese Mousse

Stop on by fr om 10am - 2pm!


Good afternoon everyone! First off, we wa nt to give a big thanks f or everyone who came out to suppo rt us last week! It was a bu sy one but the show must go on! Here's a look at some of o ur offerings for this week!


Red Velv et w/ Cream Cheese Mousse
Double Chocola te
Vanilla Bean
Banana w/ Cream Chee se Mousse
Vegan Vanilla

Chocolate Chip
Smor es Cookie

Strawberry Cheesecake
Lemon Bars
Chocolate Eclairs
Vanilla Be an Cream Puffs
Ores Cheesecake Bite
Chocolate Mousse Brownie
Oatme al Cookie Sandwich

Hours are:
Thursd ay 12pm - 6pm
Friday 12pm - 6pm
Saturd ay 10am - 4pm
Sunday 10am - 2 pm


Happy Easter & Thank you A LL for such an amazing holiday weeke nd! We’ll be closed today and wi ll reopen on Thursday next week at 12!
I hope today is spent wi th family and friends celebrating the wo rk that was paid for by Jes us Christ! &TheSonShines ✝️🙏🏼❤️

Videos (show all)

28 cakes filled, stacked, crumb coat ed & final frost! What a f un project this was to do wi th Kynda Nelson  for anothe...
Easter 2022 is about to be wrapp ed up! We cant thank you a ll enough for the continued support! We' ll be open 10am-4pm...
This weekend's pastry case menu
OUR PASTRY CASE HAS ARRIVED! 😍—Frien ds, we are getting closer and clos er to opening day here with Root ed ! Having a p...
Such a beautiful cake made by Al ex & I from this past weeke nd! I must say that the weddi ng cakes this year have just ...
✨MISE EN PLACE DAY!✨We are worki ng hard to put everything in i ts place at our new space th is week! The excitement and...
🌸MOTHER’S DAY GIVEAWAY!🌸We’ve got one spectacul ar giveaway for Mother’s Day this ye ar! So many wonderful small busines...



1408 N Main St
Rockford, IL

Opening Hours

Thursday 9am - 6pm
Friday 9am - 6pm
Saturday 9am - 4pm
Sunday 9am - 2pm

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