Rock River Ford

Anderson Rock River Ford is your Rockford, IL source for new Fords, used cars, Ford service, parts a

Voted Best New & Used Car Dealer in Rockford - What Rocks 2020!

Photos from Rock River Ford's post 11/24/2023

๐Ÿšจ Fantastic Black Friday DEALS on NEW FORDS! Plenty in stock! Take yours home today from Rock River Ford!!


๐Ÿฆƒ Happy Turkey Day! May your heart and your plate be equally full on this special day.


๐Ÿ”ฒ Come in and ENTER TO WIN a $500 Meijer Gift Card with a test drive this Black Friday through the end of Novemberโ€ผ
Test drive between Friday, November 24th, 2023 and Thursday, November 30th, 2023 and register to win a $500 Meijer gift card. Must be 21 years of age with a valid driver's license and proof of auto insurance. One card per store. Winners will be notified on Friday, December 1st 2023. One entry per person.

Photos from Rock River Ford's post 11/20/2023

Guys, look what just rolled in๐Ÿคฉ This mean looking Bronco Raptor is available now! Call us for test drive - 815-229-0510!!


๐ŸŽฏ Drive home in a new 2023 Ford Edge today & get 0% plus rebates!!
View our inventory:


๐Ÿ‡บ๐Ÿ‡ธ Thank you, Veterans, for all you have done for our country. Your sacrifice has given us freedom, and we thank you for it.

Photos from Rock River Ford's post 11/07/2023

$1,500 OFF PLUS 2.9% APR for 66 MONTHS! IN-Stock and ready for your driveway! Choose your new Bronco Sport today - versatile Four Wheel Drive with GOAT (Go Over All Terrain) Modes!
Includes Flex Buy cash. To qualifying customers through FMCC. 2.9% APR for 66 months = $16.41 per month per each $1,000 borrowed. Valid through 11/30/23.


Yaaassss! ๐ŸŽ

Photos from Rock River Ford's post 10/26/2023

๐Ÿง›โ€โ™‚๏ธ We've got fang-tastic vehicles for every budget - each is a real treat.
๐ŸŽƒ See captions for links to each featured vehicle.

๐Ÿ˜ป Shop 100s of used cars here:


๐Ÿ Your off-road adventure is just around the corner. Stop by Rock River Ford for a test drive!
Shop our SUV inventory here:

Photos from Rock River Ford's post 10/17/2023

Rex & Kamots had a great jump at the World Championship!๐ŸŽ‰ And while they didnโ€™t win it all, they did report making many many friends๐Ÿพ and having an amazing experience!
These 2 rock & weโ€™re super proud to be their hometown sponsor!๐Ÿ’™

Photos from Rock River Ford's post 10/14/2023

๐Ÿ‘ป Looking for a spooktacular ride? Our inventory is packed full of ghoulishly great vehicles for every budget.
See captions for more details.
Shop our inventory:

Photos from Rock River Ford's post 10/13/2023

Major Congrats to Josh & Myschelle Fox and their girls on the new Explorer ST!๐Ÿ˜Ž

Photos from Rock River Ford's post 10/12/2023

You never know whoโ€™s going to win the detail package when we donate one!๐Ÿš•๐Ÿ™‹๐Ÿผโ€โ™€๏ธ


Meet our Mobile Service Coordinator, Alyssa! If you'd like to schedule Ford mobile service, you can call Alyssa at (815) 316-3355 or visit our website -

Photos from Rock River Ford's post 10/11/2023

These 2 are in the big leagues today! Weโ€™re cheering them on for a great jump at the 2023 DockDogs World Championships!! Go Kamots & Rex!!

Photos from Rock River Ford's post 10/09/2023

Join us in wishing these 2 the BEST OF LUCK in the 2023 DockDogs World Championships!๐ŸŽ‰๐ŸŽ‰๐ŸŽ‰๐ŸŽ‰๐ŸŽ‰๐ŸŽ‰ Kamots and his owner, Rex, a Ford Senior Master Technician here at Rock River Ford, will travel to Dubuque, Iowa this week to compete for the title of WORLD CHAMPS! ๐Ÿ† Go get 'em, guys!!


๐ŸšจBIG NEWS! A 2023 Ford Maverick HYBRID - FOR SALE & Available RIGHT NOW! Great truck for small hauls, excellent mpg, and it's ready to take home today! (Normally you have to order and wait for them!) This one WILL NOT LAST LONG! Call now for info - โ˜Ž 815-229-0510 or come see us at 224 N Alpine Rd. in

Photos from Rock River Ford's post 10/06/2023

๐Ÿคฉ We invite you to see us for your next new car purchase. Right now, we have fantastic offers on the 2023 Ford Escape, Edge, and the electric Mach-e Premium. Financing options start at 0% APR and thousands in factory and dealer discounts. You won't want to miss this savings opportunity to get behind the wheel of one of these popular Ford vehicles.

Shop our inventory here:

Photos from Rock River Ford's post 09/28/2023

๐Ÿคฉ We have a great selection of clean, one-owner, used cars in stock. And, if you need help with what you want, our sales team is always here to help. Just let us know what you're looking for, and we'll do our best to find the perfect car for you.

๐Ÿ”— Links are in the captions


๐Ÿ”ฅ There's no time to lose if you want to save BIG on a brand-new F150!
Only two 2022s remain!!
Shop Now:

Photos from Rock River Ford's post 09/14/2023

๐Ÿ“ฃ Low financing rates, cash back, and lots of inventory. Get it ALL at Rock River Fordโ€ผ
See our inventory here:

Buy New Ford Online in Rockford, IL | Anderson Rock River Ford 09/14/2023

An American classic known for its speed and agility has been transformed into an all-electric car with zero emissions. Schedule your test drive today!

See our Mustang Mach-E inventory here:

Buy New Ford Online in Rockford, IL | Anderson Rock River Ford Explore our extensive inventory of new Ford SUVs & trucks at Anderson Rock River Ford! Visit our dealership in Rockford, IL to find your perfect match today!


We will never forget.

Rock River Ford 09/01/2023

Rock River Ford


๐Ÿ˜Ž ๐Ÿ‡บ๐Ÿ‡ธ โ˜€๏ธ Enjoy the long weekend!


๐Ÿ’ฅ Remaining 2022 Ford Edge โ€“ Now available with $7,000 off MSRP + 0.9% x 66 months.
See our inventory here:
With approved credit through Ford Credit Financing. Not all buyers will qualify. 0.9% APR for 66 months at $ 15.54 per month per $1,000 financed. $500 Flex Buy Cash, $1000 Ford Aged inventory Cash, rest Dealer Discount. See dealer for qualifications and complete details, in-stock vehicles only. Offer ends 9/4/23.


Congrats to Cindy on her gorgeous new Robinโ€™s Egg Blue 2023 Bronco Heritage Limited! Fabulous color combo! ๐Ÿ”ฅ


Kamots got 2nd place in the finals for semi-pro!!๐Ÿ™Œ Way to go buddy!! Next competition is the World championship in Iowa! ๐Ÿ˜ƒ๐Ÿพ


Kamots and Rex are back at it! This time in Lincoln, IL at Balloons Over 66๐ŸŽˆ
Go Kamots!!


New 2023 Ford Edge
๐ŸŽ‰ Now get 2.9% APR financing for 60 monthsโ€ผ*

The Edge is undeniably the top pick for anyone in search of a midsize SUV that offers plenty of cabin room, a user-friendly infotainment system, and a generous cargo space.

๐Ÿ“Œ Shop our Edge inventory here:
*Disclaimer: With approved credit through Ford Credit Financing. Not all buyers will qualify. 2.9% APR for 60 months equals $17.92 per month per $1,000 financed, regardless of down payment (PGM #20030). See dealer for qualifications and complete details, in-stock vehicles only. Offer ends 9/4/23.


Hop in the driver's seat, and you'll be seriously rocking cool vibes.
๐Ÿ˜Ž Check out our Mach-E inventory here:

Photos from Rock River Ford's post 08/24/2023

ICE CREAM SAMMIES FOR THE WIN!!๐Ÿ™Œ๐Ÿ˜ Nothing better than ice cream on a blazing hot day! Big thanks to Bad Humor for coming out!!


Photos from Rock River Ford's post 08/18/2023

๐Ÿ’ฐ Historic F150 Markdowns through Augustโ€ผ
SAVE $8,000 on NEW 2022 F-150s now! Limited stock;
Donโ€™t wait - see us today.
See all the details here:


1๏ธโƒฃ owner with only 23,086 milesโ€ผ๏ธ Excellent condition and Ford Certified! The handling is firm and precise, and there's plenty of room for your passengers and stuff.
๐Ÿ‘ Get all the details here:

Want your business to be the top-listed Autos & Automotive Service in Rockford?
Click here to claim your Sponsored Listing.

Ford in Rockford - 815-229-0510

We make auto easy! Andersonโ€™s Rock River Ford in Rockford, IL is located right on the corner of E. State St. and N. Alpine Rd. and is part of the giant Rock River Block. The Anderson Automotive Group has been serving the Rockford area for over 45 years. Our customers voted us the number one new car dealer and number one used car dealer in the Rock River Valley (What Rocks in the Rock River Valley) - we take customer satisfaction very seriously!

Whether youโ€™re looking for a new Ford, used cars in Rockford, service or parts, weโ€™re here to serve you. We offer the largest selection of used cars in the Rockford area and have something for every budget with prices usually starting around $2,000. Our business managers have terrific relationships with the local banks and credit unions and are able to offer affordable finance options. Leasing has become more and more popular in Illinois, and thatโ€™s also the case at Rock River Ford - leases are available on every new Ford model that we carry.

Our service department is state-of-art and is equipped to handle anything from oil changes, new tires and inspections to major transmission and engine work. We keep things convenient for you with online scheduling and online tire ordering. Parts and accessories are also available. We recently remodeled our service waiting area with the customers in mind for a comfortable and relaxing environment where you can see your car while itโ€™s being worked on.

We look forward to meeting you! You can contact us through our website or give us a call at 815-229-0510 or just stop by - weโ€™d love to visit with you!

Videos (show all)

Hey everyone! Jon is here to tell you about the 2023 Bronco Sport -  now available with super-low financing for 66 month...
New 2023 Ford Edge for Sale in Rockford IL.
Happy Halloween from our Boo Crew๐Ÿ‘ป to you!! #happyhalloween #ford
๐ŸšจBIG NEWS! A 2023 Ford Maverick HYBRID - FOR SALE & Available RIGHT NOW! Great truck for small hauls, excellent mpg, and...
Push buttons and flip switches with us๐Ÿ˜ƒ in the 2023 Bronco Sport Outer Banks 4x4 - shown in Eruption Green with Ebony Br...
Check out our showroom, where you'll find the stunning 2023 Ford Escape ST-Line Elite with its updated design. This SUV ...
Save $9000 on Remaining 2022 F150s in Rockford, IL
New 2022 Ford Edge For Sale in Rockford, IL
New 2023 Ford Edge for Sale in Rockford, il
2019 Ford Edge SEL
The Rock Valley Mustang Club + Mr. Ed + TLK Tita's local kitchen + your truly = a great time! Come on out and help us ra...
2020 Ford Fusion SE



224 N Alpine Road
Rockford, IL

Opening Hours

Monday 7:30am - 7pm
Tuesday 7:30am - 7pm
Wednesday 7:30am - 7pm
Thursday 7:30am - 7pm
Friday 7:30am - 6pm
Saturday 8:30am - 6pm

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