Rock River KIA

Rock River KIA


I love the service and attention I receive at Rock River Kia. I feel like Justin is my go-to guy. I am single and live alone without father or uncles and my sons don't know much about cars. I trust Justin with whatever he tells me, and he is never offended if I question him. He seems to know how important it is for me to be comfortable with my decision. If he ever leaves Kia, I will probably follow him.
What an amazing experience! I started browsing their website and found a car I was interested in. I received a message asking if they could assist me. I asked if this vehicle was still available and where could I go to actually see it. Johnny verified the vehicle was still available and gave me their address. I told him I could be there within the hour to test drive it. He told me he would make sure the vehicle was out front when we got there. He told us to ask for Josh. When we arrived a lovely gentleman named Harvey Keller greeted up and invited us to take a seat and he would let Josh know we were there. Josh was GREAT! We to him what we wanted and what our financial limitations were. He wasn't pushy, wasn't trying to get us to buy a more elaborate vehicle. He knew we had our hearts set on that vehicle and between Josh and Steve in finance, they made sure we were able to drive our new car home today. Thank you Johnny, Harvey, Steve and especially Josh for making this experience amazing 😊
Rock river Kia was a great place too do business with , friendly and fast with getting us in are new car !!! Alisa was great to work with !!! If your looking to get a new car go to them !!!! Thanks again AlisaBarron ❤❤
Best Kia dealer in town. Great customer service!! Thanks, Mitch Edler, for all you did to get me and my mom in Kias we both love. You are the best!
Our salesman Mitch couldn't have done a better job. An absolute wonderful experience working with him.

Rock River KIA in Rockford, IL is part of the Anderson Automotive Group that has served the Rockford area since 1970.

Rock River Kia in Rockford, IL is the 2017 & 2018 DealerRater Kia dealer of the year for the entire State of Illinois! We are very proud and very humbled to have received this award. Thank you to all of our great customers for rating us so highly!


🥰 ❤️ Customers love Kia's style, quality, and reliability - PLUS its industry-leading warranty coverage.
*For more warranty information, visit


2023 Kia Telluride S- AVAILABLE AT MSRP🔥🔥 815-229-0510📲
INCLUDES: ✅Wireless Phone Charger, ✅Roof Rails, ✅Heated Front Seats, ✅Apple CarPlay/Android Auto, ✅Smart Cruise Control, ✅Push Button/Remote Start, ✅Blind Spot Warning, ✅Rear-Cross Traffic Alert, ✅Lane Keep Assist, ✅ Highway Driving Assist
*Plus tax, title, license and doc fee. Ends 1/3/23.


We hope your new year is full of laughs and good memories. 🎆 🥳 🎉


Telluride shoppers, don't miss out! Our end-of-the-year deals won't last! ⏳
👀 See our inventory:


Merry Christmas

From our family to yours, may your holiday be merry and bright. 🎅🌠🎄

Photos from Rock River KIA's post 12/13/2022

🎅 Santa stopped by early!🙌 New models dropped overnight!! Tellurides!! Sportage!! Sorento!! Soul!! And more, in stock now!


We’re thankful for all of our customers! Thank you for your business. 🦃 🦃 🦃


Kia Reveal | Live from LA Auto Show


Fresh off the truck!

FRESH BATCH of New Kias have arrived! Telluride, Sorento, Sportage, Niro - In Stock and Ready for Delivery Now!!


PERFECT TIMING! Save on a set of 4 and drive with confidence this winter!


Redesigned 2023 Kia Telluride S - New Model!!
🔥$39,630*🔥 AVAILABLE NOW!
Redesigned FEATURES - headlamps, bumper, grill, all-digital panel, and more! This model also includes:
-Wireless Phone Charger
-Roof Rails
-Heated Front Seats
-Apple CarPlay/Android Auto
-Smart Cruise Control
-Push Button/Remote Start
-Blind Spot Warning
-Rear-Cross Traffic Alert
-Lane Keep Assist
-Highway Driving Assist

*Plus tax, title, license and doc fee. Ends 11/30/22.


Happy Halloween from Rock River Kia!

Boo to you! Wishing you a Halloween weekend full of fun-filled spooky times with family, friends, and loved ones. From all of us at Rock River Kia.🎃👻


Get your name on a new Kia!

🔥HOT SELLING🔥 New Kia models are arriving daily and selling out just as fast!! Come see us and get your name on one before it even hits the lot!!


Redesigned 2023 Kia Niro Hybrid EX Touring

The all new, redesigned 2023 Kia Niro Hybrid not only looks AMAZING🔥 but also gets an estimated 49mpg combined!😍 In stock & available now!


Our Tire Sale is ON!!🙌 Ever bought a new tire for $1? Check it out here:

Photos from Rock River KIA's post 10/08/2022

Big Thanks to Paul’s great friends, Tracee and Chase Hawkins and their beautiful daughter Savanna! Congrats on the new 2023 Sportage!!!


🥳 New Arrivals!! Telluride, Sorento, K5, Sportage!! Call us 815-229-0510☎️


Let us

Photos from Rock River KIA's post 09/06/2022

The latest on the lot - New Kia Seltos, Sportage X-line AWD, K5 AWD, Forte GT-Line 👍👍👍👍
Come check them out! 28 mpg hwy - 39 mpg hwy depending on the model🙌 🎈🚗


Wishing everyone a Happy Labor Day Weekend!! Our Sales Departments will be open Monday at each location. Service & Parts Closed. Normal business hours resume Tuesday.


New Inventory 8/26

🚨INVENTORY ALERT🚨 A fresh load of new inventory has just arrived! These new Kia models are available NOW including Telluride, Sorento, Seltos, EV6, Forte and more! Come see us before they’re sold! 226 N Alpine Rd, Rockford!

Photos from Rock River KIA's post 08/25/2022

Kia Certified Pre-owned Inventory is 🔥HOT🔥 right now! Don’t miss your opportunity - Great Extended Coverage included!!


Surprise Seltos for Dad🥰

The kids told Dad his lost package had been accidentally delivered to our address 😉… here’s what happened when he arrived…


Fresh New Kia Inventory

THE TRUCK’S HERE!🎉 Fresh new Kia’s on the lot!

Photos from Rock River KIA's post 08/17/2022

🐺🐺🐺 A pack of Grey Wolf Sorentos, for your viewing pleasure 👀

2 X-Line w roof rails.
Available until sold!


Collecting items for Noah's Ark

Help us collect food and other much needed items for Noah's Ark Animal Sanctuary!🐶😺
Plus, for every Kia sold in the month of August, a portion of the proceeds will be donated to Noah's Ark!🐾 Help spread the love - stop by with a donation!


Save a Kia!

New Kia's are arriving daily, and they all need loving homes!! Here's Todd with a heartfelt message about our Save A Kia Sales Event ❤🚗❤


Happy 4th everyone!🎆🎇🧨 Our dealership is closed today for the holiday, and will resume normal business hours tomorrow, July 5th!


2022 Kia Stinger GT2 AWD

This 2022 Kia Stinger GT2 AWD Scorpion🦂 came to us completely loaded including Nappa Leather, heated back seat, you name it- plus the Scorpion appearance package makes this exterior 🔥🤩 This is a heck of a car with only 10k miles, 1-owner, and did we mention it goes 0-60 in about 4 seconds? Come see us before it's gone! Online at


Expected arrivals in June 2022

👀INCOMING KIAS! All expected in June 👍 Call us for details! 815-229-0510


The trucks showed up last night and dropped off 19 new Kias!! Stop by for a test drive or give us a call 815-229-0510!


God bless the fallen heroes of this nation 🇺🇸❤️ Also, our Sales Department is open today if you need us! Service & Parts is closed.


The transport truck just unloaded a bunch of new models and MORE are on the way!🚗🚙🚗🚙 Here's Todd with the details! Plus, get a glimpse of Doug's new obsession (most-likely due to the new Sportage commercial) 🐢🐢🐢 Call us for the latest inventory updates 815-229-0510, or stop by on North Alpine Rd., Rockford!


🏵Happy Mother's Day🏵 from your friends at Rock River Kia!


Momma Kia is a smart little goose! She knew her privacy fence would sprout up just in time 😂 We’re expecting goslings any day now 🥰🥚🥚🥚


Momma Kia stays put on her nest🥰 even as the snow flies❄️ (She’s known for her reliability just like a Kia 😉).

DealerRater Dealer of the Year!

Rock River Kia is located at the Rock River Block - this is actually an entire block of dealerships on the corner of E. State St. and N. Alpine in Rockford, IL. Rock River Kia is on the north end of “the Block” - you can’t miss the giant sign and row of American flags out front. If you’re looking for a new Kia in Rockford, IL, this is the place to be. We offer a full line of new cars including the Kia Soul, ALL NEW Kia Stinger, Kia Sorento, Kia Sportage and Kia Optima to name a few - we also have over 500 used cars for you to choose from, including Kia Certified Pre-Owned!

Rock River Kia was named the DealerRater Kia dealer of the year for the entire State of Illinois for 2017! This is a tremendous honor because the award is based on customer satisfaction and we wouldn’t have received it without our terrific customers! Take a minute to read our customers testimonials.

To save you time - we will bring the car to you! If you’re just too busy to get in to the dealership, we will bring the new or used car that you’re interested in to your home or office for an off site test-drive. Just give us a call at 815-229-0510 to make arrangements.

Don’t forget - not only do we sell cars, but we service them too. You can find whatever you need in our service department - from new tires, brake service, air filters, routine maintenance to heavy duty service like engine and transmission repair. We have an experienced service and parts staff that is here to serve you and you have the major convenience of online service scheduling.

Videos (show all)

Get your name on a new Kia!
Redesigned 2023 Kia Niro Hybrid EX Touring
New Inventory 8/26
Surprise Seltos for Dad🥰
Fresh New Kia Inventory
Collecting items for Noah's Ark
Save a Kia!
Happy 4th everyone!🎆🎇🧨 Our dealership is closed today for the holiday, and will resume normal business hours tomorrow, J...
2022 Kia Stinger GT2 AWD
Expected arrivals in June 2022
The trucks showed up last night and dropped off 19 new Kias!!  Stop by for a test drive or give us a call 815-229-0510!
The transport truck just unloaded a bunch of new models and MORE are on the way!🚗🚙🚗🚙 Here's Todd with the details! Plus,...


New KIA vehicles, huge selection of used vehicles, KIA service, parts and accessories.



226 N Alpine Road
Rockford, IL

Opening Hours

Monday 7:30am - 7pm
Tuesday 7:30am - 7pm
Wednesday 7:30am - 7pm
Thursday 7:30am - 7pm
Friday 7:30am - 6pm
Saturday 8:30am - 6pm

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