Greater Rockford Auto Auction

GRAA is a full service, dealer only auto auction conveniently located in proximity to Chicago, Milwaukee, Madison and the Quad Cities. The Greater Rockford Auto Auction is an independent, dealer only auto auction that has been bringing buyers and sellers together in an exciting, friendly and efficient environment for over 40 years.

Operating as usual

07/24/2021

We're giving a big thank you to our 2021 GRAA'lapalooza sponsors!

⭐️Rockstar Sponsors: Albia Transport, Dealer Preferred Capital, Illinois Bank & Trust.
🎤 Entertainer Sponsors: AFC, Kinetic Advantage, Reno & Zahm LLP, ServNet.
🎧 Producer Sponsors: Auction Insurance Agency, Auction Edge, City Body Shop, CoyleKiley Insurance Agency, DRM Promotions, Haas Towing, Signs Now
Smith Oil.
🎸 SuperFan Sponsors: Auto IMS, Balsley Printing, Big John, Cognosos, Econo Automotive Repair II, Entre Computer Solutions, Forrest City Paving, Flywheel, IIADA, Primetime Audio/ Video, Raba Transport, US Dealer Licensing.

We're giving a big thank you to our 2021 GRAA'lapalooza sponsors!

⭐️Rockstar Sponsors: Albia Transport, Dealer Preferred Capital, Illinois Bank & Trust.
🎤 Entertainer Sponsors: AFC, Kinetic Advantage, Reno & Zahm LLP, ServNet.
🎧 Producer Sponsors: Auction Insurance Agency, Auction Edge, City Body Shop, CoyleKiley Insurance Agency, DRM Promotions, Haas Towing, Signs Now
Smith Oil.
🎸 SuperFan Sponsors: Auto IMS, Balsley Printing, Big John, Cognosos, Econo Automotive Repair II, Entre Computer Solutions, Forrest City Paving, Flywheel, IIADA, Primetime Audio/ Video, Raba Transport, US Dealer Licensing.

Photos from Greater Rockford Auto Auction's post 07/23/2021

Photos from Greater Rockford Auto Auction's post

07/22/2021

Thank you everyone who joined us for our GRAA'lapalooza, 47th Anniversary Sale! We hope you all had as much fun as we did celebrating our 47 years in business. We could not have made it this far without all of you.

Thank you everyone who joined us for our GRAA'lapalooza, 47th Anniversary Sale! We hope you all had as much fun as we did celebrating our 47 years in business. We could not have made it this far without all of you.

07/21/2021
07/21/2021

Rise & shine it's GRAA'lapalooza time! We're celebrating our 47 years in the business with an 800+ vehicle auction day! Join us in the lanes or online via Edge Pipeline.

Click here to join the sale: https://bit.ly/36NWr8R

Rise & shine it's GRAA'lapalooza time! We're celebrating our 47 years in the business with an 800+ vehicle auction day! Join us in the lanes or online via Edge Pipeline.

Click here to join the sale: https://bit.ly/36NWr8R

07/20/2021
07/20/2021
07/20/2021

July 21st GRAA'lapalooza Sale

See you all tomorrow for our GRAA'lapalooza sale, starting at 9:00 A.M! You can bid on 800+ vehicles in the lanes or online via Edge Pipeline. We'll have consignors like Exeter Finance, ARI, Anderson Automotive Group, J.H. Barkau & Sons, and many more! You don't wanna miss it!

Click here for a list of vehicles running: https://bit.ly/3kG0nRg

07/20/2021

We have a great line up for day 1 of GRAA'laplooza! We hope to see you out here at 4:00 P.M. for 200+ vehicles running, along with the Aaron Tippin concert at 6:00 P.M.

**This is a private customer only event. You must be a registered dealer to attend.

We have a great line up for day 1 of GRAA'laplooza! We hope to see you out here at 4:00 P.M. for 200+ vehicles running, along with the Aaron Tippin concert at 6:00 P.M.

**This is a private customer only event. You must be a registered dealer to attend.

Photos from Greater Rockford Auto Auction's post 07/20/2021

Come celebrate with us tomorrow, July 21st at GRAA'lapalooza, featuring over 40 vehicles from Exeter Finance, in the Lease Lane at 9:30 A.M.
Click here for a complete list of their running vehicles: https://bit.ly/2UZkcIE

*This is a private customer only event. You must be a registered dealer to attend.

Photos from Greater Rockford Auto Auction's post 07/20/2021

The stage is up! Just T-8 hours until Aaron Tippin goes on tonight at day one of our GRAA'lapalooza 47th Anniversary Sale!

**This is a private customer only event. You must be a registered dealer to attend.

07/19/2021

July 20th & 21st GRAA'lapalooza Anniversary Sale

Come out tomorrow night and Wednesday to celebrate our GRAA'lapalooza 47th Anniversary Sale! Starting Tuesday at 4PM, we'll have 200+ vehicles running from Credit Acceptance, Mancari's Chrysler Jeep, Grote Automotive, and more!
Wednesday morning at 9AM marks the start of our biggest auction of the year, with over 800 vehicles from consignors like Exeter Finance and ARI, and dealerships including Anderson Automotive Group and J.H. Barkau & Sons. We can't wait to see you all there and celebrate together!

Call today to reserve your spot at 800- 830-4722!

*GRAA'lapalooza is a private customer only event. You must be a registered dealer to attend.

Photos from Greater Rockford Auto Auction's post 07/18/2021

2️⃣ more days until GRAA'lapalooza, 47th Anniversary Sale!

Join us as we celebrate July 20th & July 21st with 1,000+ vehicles & $10,000 in giveaways!

Tuesday night kicks off at 4:00 P.M. with 200+ vehicles from Credit Acceptance, Pronto Finance, J.H. Barkau & Sons, Grote Automotive, the Home Run Auto Group & many more. Stick around for food, drinks, and live music as Aaron Tippin takes the stage at 6:00 P.M (Get your tickets when you get your bidder badge Tuesday night).

Wednesday morning will kick off at 9:00 A.M. with the AS-IS Video sale followed by Fleet/ Lease & Dealer Consignment at 9:30 A.M. We'll have vehicles from Exeter Finance, Anderson Automotive Group, Leader Automotive Group, J.H. Barkau & Sons, Ken Nelson Auto Plaza & many more.

**This is a private customer only event. You must be a registered dealer to attend.

07/17/2021

GRAA'lapalooza 2021 Shirts

Wondering what our GRAA'lapalooza shirts will look like this year? Well fortunately for you, some of us can't keep a secret like this!

07/16/2021

GRAA'lapalooza 2021 Prep

We’re gearing up for our biggest sale of the year our, GRAA’lapalooza, 47th Anniversary Sale, July 20th & 21st.

Here is what you need to know:
Tuesday, July 20th
4:00 P.M.- 200+ vehicle auction
5:30 P.M.- Food, Drinks & Live Music
6:00 P.M.- Aaron Tippin Concert

Wednesday, July 21st
9:00 A.M. As-Is Video Sale
9:30 A.M. Fleet/ Lease & Dealer Consignment
Following the sale $10,000 in giveaways.

Call us today at 800-830-4722 to reserve your numbers

*This is a private customer only event. You must be a registered dealer to attend.

07/16/2021

GRAA'lapalooza 2021- What to Expect

We're only 4 days away from day one of GRAA'lapalooza on Tuesday, July 20th, and we figured you'd need a quick reminder of all the details! Sit in on our one of meetings to find out start times, vehicle consignors, and so much more!

*This is a private customer only event. You must be a registered dealer to attend.

07/15/2021

With $10,000 in giveaways at GRAA'lapalooza, there's something everyone will want to win!

As a buyer, you could win these prizes:

🎫- Purchase 10+ Vehicles- Skeeball Machine
🏎- Top 5 Buyers- Outrun Arcade Game
📸- Purchase Any Vehicle in the A Lane- Polaroid Wireless Printer
☕️- Purchase Any Vehicle in the B Lane- Ninja Coffee Maker
🔥- Purchase Any Vehicle in the C Lane- Fire Pit
🎶- Purchase Any Vehicle in the D Lane- Victrola Record Player
🏆- Top Buyer on July 20th- Rock Solid Buyer Award & $500

*This is a private customer only event. You must be a registered dealer to attend.

With $10,000 in giveaways at GRAA'lapalooza, there's something everyone will want to win!

As a buyer, you could win these prizes:

🎫- Purchase 10+ Vehicles- Skeeball Machine
🏎- Top 5 Buyers- Outrun Arcade Game
📸- Purchase Any Vehicle in the A Lane- Polaroid Wireless Printer
☕️- Purchase Any Vehicle in the B Lane- Ninja Coffee Maker
🔥- Purchase Any Vehicle in the C Lane- Fire Pit
🎶- Purchase Any Vehicle in the D Lane- Victrola Record Player
🏆- Top Buyer on July 20th- Rock Solid Buyer Award & $500

*This is a private customer only event. You must be a registered dealer to attend.

07/14/2021

Rise & shine it's auction time! Join us in the lanes or online via Edge Pipeline.
Click here to join the auction: https://bit.ly/3i4e5ui

Rise & shine it's auction time! Join us in the lanes or online via Edge Pipeline.
Click here to join the auction: https://bit.ly/3i4e5ui

07/13/2021

July 14th GRAA Sale

See you tomorrow in the lanes or online via Edge Pipeline. We’ll have 600+ vehicles running from One Main Financial, Meridian Remarketing, Kishwaukee Auto Corral, Signature Enterprises, & many more.

Click here for a list of vehicles running: https://bit.ly/36xtX3i

07/13/2021

GRAA'lapalooza- One Week Away

It’s the $10,00 in giveaways and 1,000+ cars for me...

GRAA’lapalooza is 1 week away! Call us today at 815-874-7800 to reserve your tickets.

*This is a private customer only event. You must be a registered dealer to attend.

07/11/2021

We're giving a big thank you to our 2021 GRAA'lapalooza sponsors AFC (Entertainer), Auction Insurance Agency (Producer), Auto IMS (SuperFan), Entre Computer Solutions (SuperFan), ServNet (Entertainer), and Rockford Structures (Entertainer)! We hope to celebrate our 47th Anniversary, July 20th & July 21st with all of you.

*This is a private customer only event. You must be a registered dealer to attend.

We're giving a big thank you to our 2021 GRAA'lapalooza sponsors AFC (Entertainer), Auction Insurance Agency (Producer), Auto IMS (SuperFan), Entre Computer Solutions (SuperFan), ServNet (Entertainer), and Rockford Structures (Entertainer)! We hope to celebrate our 47th Anniversary, July 20th & July 21st with all of you.

*This is a private customer only event. You must be a registered dealer to attend.

Photos from Greater Rockford Auto Auction's post 07/10/2021

If you’re still on the fence about coming to our GRAA’lapalooza, 47th Anniversary sale, check out just a few of the reasons you should come join us! They’re sure to get you excited and ready to head out to GRAA’s biggest event of the year!

Call 815-874-7800 to reserve your spot and tickets today!

*This is a private customer only event. You must be a registered dealer to attend.

07/09/2021

GRAA'lapalooza 2021- Let's Make A GRAAwesome Deal

Amelia is not the only one winning big for GRAA'lapalooza, you can win big too July 20th & 21st. It doesn't matter if you're buying or selling, everyone has the chance to win. Call us today to reserve your tickets.

*This is a private customer only event. You must be a registered dealer to attend.

07/08/2021

With $10,000 in giveaways at GRAA'lapalooza, there's something everyone will want to win!

As a seller, you could win these prizes:

✈️- Consign 20+ Vehicles- Getaway to Nashville
💦- Consign 7+ Vehicles- 4-person Inflatable Hot Tub
🎮- Sell Any Vehicle- Marvel VS Capcom Arcade Game
🚲- Sell Any Vehicle- Electric Bike
🛹- Sell Any Vehicle Over 100- Hoverboard
🏀- Sell Any Vehicle in the A Lane- Basketball Hoop
🛶- Sell Any Vehicle in the B Lane- Inflatable Water Raft
🎧- Sell Any Vehicle in the C Lane- Wireless Beats Headphones
🎟- Sell Any Vehicle in the D Lane- 4- Summerfest Tickets
🏆- Top Seller on July 20th- Rock Solid Seller Award & $500

*This is a private customer only event. You must be a registered dealer to attend.

With $10,000 in giveaways at GRAA'lapalooza, there's something everyone will want to win!

As a seller, you could win these prizes:

✈️- Consign 20+ Vehicles- Getaway to Nashville
💦- Consign 7+ Vehicles- 4-person Inflatable Hot Tub
🎮- Sell Any Vehicle- Marvel VS Capcom Arcade Game
🚲- Sell Any Vehicle- Electric Bike
🛹- Sell Any Vehicle Over 100- Hoverboard
🏀- Sell Any Vehicle in the A Lane- Basketball Hoop
🛶- Sell Any Vehicle in the B Lane- Inflatable Water Raft
🎧- Sell Any Vehicle in the C Lane- Wireless Beats Headphones
🎟- Sell Any Vehicle in the D Lane- 4- Summerfest Tickets
🏆- Top Seller on July 20th- Rock Solid Seller Award & $500

*This is a private customer only event. You must be a registered dealer to attend.

07/07/2021

Join us for this week’s double feature! We’ll kick off the Fleet/ Lease, Dealer Consignment sale at 9:00 A.M. with 600+ vehicles, and our GSA Public Sale will start at 1:00 P.M.!

Click here to join the auction: https://bit.ly/3wiNMWr

Join us for this week’s double feature! We’ll kick off the Fleet/ Lease, Dealer Consignment sale at 9:00 A.M. with 600+ vehicles, and our GSA Public Sale will start at 1:00 P.M.!

Click here to join the auction: https://bit.ly/3wiNMWr

07/06/2021

July 7th GRAA Sale

Featuring 600+ vehicles, you don't wanna miss tomorrow's sale! Bid in the lanes or online via Edge Pipeline. We'll have vehicles running from ARI, Meridian Remarketing, Napleton Auto Group, Signature Enterprises, and many more!

Click here for a list of vehicles running: https://bit.ly/3hmuiMu

07/06/2021

Check out what you can win at GRAA'lapalooza coming up, July 20th & 21st! We'll have some big prizes that you won't want to miss out on!

Call our sales team today to reserve your spot.

*This is a private customer only event. You must be a registered dealer to attend.

Check out what you can win at GRAA'lapalooza coming up, July 20th & 21st! We'll have some big prizes that you won't want to miss out on!

Call our sales team today to reserve your spot.

*This is a private customer only event. You must be a registered dealer to attend.

Photos from Greater Rockford Auto Auction's post 07/05/2021

We have a great line up of GSA vehicles running this week at 1:00 P.M in the A Lane. All vehicles are available for preview Tuesday, July 6th from 1:00 P.M- 5:00 P.M. and Wednesday, July 7th from 9:00 A.M.- 1:00 P.M.

Click here for a list of vehicles running: https://bit.ly/3jITIFo

07/05/2021

GRAA June Online Sales Map

Let GRAA help you sell your vehicles 24 hours a day 7 days a week! Not only can we sell your vehicles online during our Wednesday sale, but we can post your vehicles on 5 different platforms. Contact us for more information!

07/04/2021

Have you reserved your tickets to our GRAA'lapalooza, 47th Anniversary Sale? You won't want to miss this two day event!

Call us to reserve your tickets at 800-830-4722

*This is a private customer only event. You must be a registered dealer to attend.

Have you reserved your tickets to our GRAA'lapalooza, 47th Anniversary Sale? You won't want to miss this two day event!

Call us to reserve your tickets at 800-830-4722

*This is a private customer only event. You must be a registered dealer to attend.

Photos from Greater Rockford Auto Auction's post 07/03/2021

With just under 3 weeks until GRAA'lapalooza, our July calendar is packed with lots of fun, and we can't wait for you to join us! Click below to view more details, and don't forget to call us to reserve your spot today!

*GRAA'lapalooza is a private customer only event. You must be a registered dealer to attend.

07/03/2021

We're giving a big thank you to our 2021 GRAA'lapalooza sponsors City Body Shop Inc (Producer), Cognosos (SuperFan), Forest City Paving, LLC (SuperFan), Haas Towing (Producer), Coyle Kiley (Producer), and IIADA (Superfan)! We hope to celebrate our 47th Anniversary, July 20th & July 21st with all of you.

*This is a private customer only event. You must be a registered dealer to attend.

We're giving a big thank you to our 2021 GRAA'lapalooza sponsors City Body Shop Inc (Producer), Cognosos (SuperFan), Forest City Paving, LLC (SuperFan), Haas Towing (Producer), Coyle Kiley (Producer), and IIADA (Superfan)! We hope to celebrate our 47th Anniversary, July 20th & July 21st with all of you.

*This is a private customer only event. You must be a registered dealer to attend.

07/02/2021

🏆We are honored to be selected as Merchants Fleet's 2020 Auction of the Year for the Midwest Region.

🏆We are honored to be selected as Merchants Fleet's 2020 Auction of the Year for the Midwest Region.

07/01/2021

We have some big sale days coming up at GRAA! Mark your calendars for our 47th Anniversary GRAA'lapalooza sale on July 20th & 21st, and GSA Public Sales the first Wednesday of every month!

Call us today at 800-830-4722 for more information.

*GRAA'lapalooza is a private customer only event. You must be a registered dealer to attend.

We have some big sale days coming up at GRAA! Mark your calendars for our 47th Anniversary GRAA'lapalooza sale on July 20th & 21st, and GSA Public Sales the first Wednesday of every month!

Call us today at 800-830-4722 for more information.

*GRAA'lapalooza is a private customer only event. You must be a registered dealer to attend.

Photos from Greater Rockford Auto Auction's post 07/01/2021

After 23 years at GRAA for Larry, and 12 years for Cletice, these two said goodbye to the workforce yesterday, and hello to an endless vacation today! We have enjoyed having them here with us, and wish them the best in their retirement!

Videos (show all)

July 21st GRAA'lapalooza Sale
GRAA'lapalooza 2021 Shirts
GRAA'lapalooza 2021 Prep
July 20th & 21st GRAA'lapalooza Anniversary Sale
GRAA'lapalooza 2021- What to Expect
GRAA'lapalooza- One Week Away
July 14th GRAA Sale
GRAA'lapalooza 2021- Let's Make A GRAAwesome Deal
July 7th GRAA Sale

Telephone

Address


5937 Sandy Hollow Rd
Rockford, IL
61109

General information

Dealer Only Auto Auction

Opening Hours

Monday 8am - 5pm
Tuesday 8am - 5pm
Wednesday 8am - 5pm
Thursday 8am - 5pm
Friday 8am - 3pm
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