Agency 29

Just brushing up on our game as we head into Father’s Day weekend.

Is the wine industry focusing on "red herrings"? 🚩

According to Paul Mabray, the wine industry is distracted by minor factors like anti-alcohol sentiment. The real challenge is the collision between:

1️⃣ The industry’s push for premiumization.
2️⃣ The economic development of the next generation.

It’s a sobering look at the path ahead. If the next generation can't afford the "premium" dream we’re selling, where does that leave the industry?

Catch his full episode of Spilled Salt wherever you subscribe to podcasts.

https://youtu.be/0adUvtGQ1Lc

Meet Jenny Stockdale, the person who will pick up the phone when you're about to make a questionable decision.

That's not a jab. That's actually her philosophy. Jenny believes the best client relationships are built on trust, not transaction. And that the real measure of a good partnership is when someone calls you BEFORE doing something, not after.

When she’s not at her desk, she’s indulging in Finger Lakes dinners, live music, family time, and a coffee habit she describes as "way more often than is good or necessary."

Great label design tells a story before you ever take a sip.

For New York Kitchen, a destination on the shores of Canandaigua Lake bringing together food, wine, and community in the Finger Lakes, we designed labels for exclusive wines that do exactly that.

The Riesling: single-plot fruit from Shaw Vineyard Reds, same expert hands. Proceeds fuel NYK's educational programs for youth and adults.

Every design choice had to honor the people, the place, and the purpose behind the bottle. That's the kind of work we love.

When your "office" is a bar and your coworkers bring the good vibes ✨

Working alongside and to support on the launch of their industry-changing products has been a real highlight for the Agency 29 team. We couldn't be more proud of how this campaign has come together. Less than 48 hours in, and the response has been absolutely mind-blowing. 🤯

A huge shoutout to our own , , and .sun_. Your skill, creativity, and dedication to this project have not gone unnoticed. You showed up and delivered.

And to our friends at Fee Brothers: congratulations on knocking this one completely out of the park. This is just the beginning. 🎉

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repost from Launch day is here, and we are so excited to finally share... Fee Brothers Fat Washes are now available!

This first-of-its-kind line of water‑soluble Fat Washes was designed to make savory cocktails faster, more consistent, and easier for bars of all sizes to execute.

For years, the fat washing process involved melting, infusing, resting, freezing, and separating. Now, the savory flavor that the fat washing process delivers is available at scale.

For five generations, we have listened closely to the rhythm of hospitality. The early mornings, the late nights, the quiet pride in getting every detail right service after service, glass after glass.

The new line launches in three flavors—bacon fat, duck fat, and browned butter—giving bartenders a simple, shelf‑stable way to add depth, aroma, and velvety mouthfeel without the traditional, time‑intensive fat‑washing process. 

All three flavors of Fee Brothers Fat Wash are now available across the U.S. Broader availability through global distributors and select online retailers will follow.

Learn more on our website. Link in bio.