Information Experts

Information Experts Small Business Roundtable with DEFIANT ENTERPRISES

Are you a Small Business Owner? Would you like to collaborate and engage with a community of other business owners?

OUR NEXT ROUNDTABLE: Defining Your Target Audience

Thursday, November 17 at 4 PM ET

How to Pick the Right Crowd That Wants What You Have

Do you have a brand or product that you’d like to promote? If so, have you been having trouble figuring out who your ideal target market is?

How To Choose the Perfect Crowd

Using expert advice from books, podcasts, and the Small Business Owners Roundtable network, we’ll work on showing you how to find the perfect crowd for your business without wasting time or money. The first step is understanding who your perfect customer is, what they want and need, and what separates them from all other crowds. Ready?

The Ideal Crowd for Your Business

What does your target audience want? What can you offer them that they can’t get from your competitors? What makes you stand out? What makes your product or service REMARKABLE?

We will do some breakout discussions on these topics, as well as discuss ideas from Seth Godin's book "Purple Cow" and how this will tie in with your target market and marketing initiatives in general.

We welcome all small business owners from all industries to attend this no-cost monthly roundtable on the 3rd Thursday of the month.

https://www.eventbrite.com/e/information-experts-small-business-roundtable-with-defiant-enterprises-tickets-191774902897?utm-campaign=social&utm-content=attendeeshare&utm-medium=discovery&utm-term=listing&utm-source=cp&aff=escb

Presented by Information Experts
Powered by Defiant Enterprises

Information Experts Small Business Roundtable with DEFIANT ENTERPRISES An event for Small Business Owners to network, engage in current issues affecting business owners and a chance to build their community.

Information Experts Small Business Owners Roundtable

We are looking to expand our reach and work with new small business owners to build on the community we have created. Are you interested in being part of the Small Business Owners Roundtable? We are looking for speakers, experts, and enthusiastic business owners. Join us TOMORROW for the July event to learn more.

https://www.eventbrite.com/e/information-experts-small-business-owners-roundtable-tickets-191775615027

Information Experts Small Business Owners Roundtable An event for Small Business Owners to network, engage in current issues affecting business owners and a chance to build their community.

Super excited to have the opportunity to further connect with the 10,000 Small Businesses Alumni at Summit 2022! Small business. Big Impact!

Information Experts updated their phone number.

Information Experts updated their phone number.

Information Experts updated their address.

Information Experts updated their address.

Inclusive marketing means accessible marketing - Think with Google

3 principles of accessibility

Just about a year ago, we shared Google.com/All-In, a toolkit for brands and agencies to help them build out more intentionally inclusive marketing campaigns. We’re excited to announce that we’ve updated the All In toolkit and it now includes a brand-new playbook focused on accessible marketing. We hope that sharing the following core principles from the playbook will inspire you to visit All In to improve your own marketing inclusivity goals.

Nothing about us without us

Disabled people are their own experts, which is why it’s so important to bring in their voices from the start. For many companies, this may also involve leaning on an informed third party for guidance. At Google, we sought out partnerships with several experts in disability inclusion, including those from LaVant Consulting and Disability:IN. Partnerships like these allow you to engage directly with the disabled community and expand the ideas that fuel your work.

Account for intersectionality

For marketing to feel truly inclusive and accessible, brands must think about people with disabilities holistically, and consider the full spectrum of markers that comprise identity. The disabled community includes people of all genders, races, ethnicities, sexual orientations, ages, and more — and those identities are of equal importance to how they choose to identify. Failing to recognize and reflect intersectionality in your messaging runs the risk of reducing disabled people’s multidimensional identities into oversimplified stories that can perpetuate stereotypes.

Accessibility is a mindset, not a box to check

Best practices for disability inclusion and accessibility marketing change over time, whether that’s due to technological evolution or cultural shifts. It’s an ever-evolving journey that depends heavily on the needs of people with disabilities. Like other forms of inclusion, accessibility should be a constant commitment that’s embedded into every aspect of your brand campaigns — from conception to ex*****on, and beyond.

Read more: https://www.thinkwithgoogle.com/future-of-marketing/management-and-culture/diversity-and-inclusion/inclusive-marketing-means-accessible-marketing/

Inclusive marketing means accessible marketing - Think with Google Google’s Official Digital Marketing Publication. Explore principles from All In, an inclusive marketing toolkit with a playbook on accessible creative.

If you want your marketing strategy to be successful, you need to change things over time. Upgrades can help you make the most of new platforms, tools, and customer habits. These tips from members of the online small business community can help you take your current marketing plan to the next level.

https://smallbiztrends.com/2022/06/taking-your-current-marketing-plan-to-the-next-level.html

Information Experts Small Business Owners Roundtable

Join our CEO Adam Levin and other small business owners for an hour of speed networking Thursday, June 16th at 4:00PM ET for the rebranded Information Experts Small Business Owner's Roundtable.

REGISTER NOW: https://information_experts_roundtable.eventbrite.com

Information Experts Small Business Owners Roundtable An event for Small Business Owners to network, engage in current issues affecting business owners and a chance to build their community.

Today and together, we proudly pay homage to those who have given up their lives to protect our freedom.

A recent survey by the Better Business Bureau of Accredited Business leaders found that when it comes to reaching new customers, DIGITAL is their go-to. Overwhelmingly they responded that their COMPANY WEBSITE comes in number one above online reviews, social media, online advertising, and email marketing for driving new growth.

Whether it's a new website for your startup or a redesign for your corporation's outdated site, contact Information Experts to see how we can help. https://www.informationexperts.com/

How Google helps brands build resilience - Think with Google

One of the most important ways brands connect with their customers is through beautiful, effective advertising. But what makes a great ad? The answer is different for every brand, but the recipe often includes instinct, powerful storytelling, and aesthetic authenticity. Even so, it can be hard to explain why a combination of elements works, whether that be Guinness’ “We Will Toast Again” campaign, in solidarity with bartenders sidelined by the first wave of COVID-19, or Nike’s film “We Play Real,” celebrating Black women in sports. Sometimes you just need to see it to get it.

https://www.thinkwithgoogle.com/future-of-marketing/creativity/how-google-helps-brands-build-resilience-and-drive-results

How Google helps brands build resilience - Think with Google Google’s Official Digital Marketing Publication. Discover how Google helps brands build resilience, drive marketing results, and transform digitally.

It's time to VOTE for the Winners in the BEST OF LOUDOUN 2022 Awards!! Please vote for our friends...

Yield Bookkeeping Services, LLC:
Services; Bookkeeping Services Company - Yield Bookkeeping Services
https://www.loudountimes.com/best/#/gallery/322857533

The Arc of Loudoun:
Services; Nonprofit/Civic Support Organization – The Arc of Loudoun
https://www.loudountimes.com/best/#/gallery/322857613

Services; Company to Work for – The Arc of Loudoun
https://www.loudountimes.com/best/#/gallery/322857543

Kids and Education; Private School – The Aurora School
https://www.loudountimes.com/best/#/gallery/322857417

Kids and Education; Child Care Center – Open Door Learning Center at The Arc of Loudoun
https://www.loudountimes.com/best/#/gallery/322857401

Health and Medical; Physical/Occupational Therapy Practice – Aurora Behavior Clinic at The Arc of Loudoun
https://www.loudountimes.com/best/#/gallery/322857284

Arts and Entertainment; Family Entertainment – Shocktober
https://www.loudountimes.com/best/#/gallery/322856777

Destinations; Community Event/Festival – Shocktober
https://www.loudountimes.com/best/#/gallery/322856980

Give Local. Give Choose. Help The Arc of Loudoun reach their goal and get their $10,000 matching challenge for Project Horse's Warrior Herd program!!
https://www.givechoose.org/TheArcofLoudoun

We have a $10,000 matching challenge for GiveChoose 2022!

Our GiveChoose 2022 Campaign Chair Stephanie Place, Sonny Swann of Climatic Heating and Cooling, Beatriz McNelly, and an anonymous donor have issued a matching challenge to the Loudoun Community to help raise an additional $10,000 for Project Horse’s Warrior Herd™ through GiveChoose 2022.

Although you can give at any time today, we ask that you set your alarm to give between 7 and 8 pm so we can win a $500 prize for the most gifts donated during that hour. Help us reach this challenge to raise $20,000 to support the men and women of this community who sacrifice so much for us.

Thank you for giving them this life-changing gift. A big thank you to Stephanie, Sonny, Beatriz, and our anonymous donor for their generosity and commitment.

https://www.givechoose.org/TheArcofLoudoun

We are proud to have been picked as the digital marketing agency for the awesome The Arc of Loudoun -- an organization whose WHY is as strong as it gets. Thank you to CEO Lisa Kimball and her talented Center Directors.
Learn more here: https://www.informationexperts.com/2022/03/10/leesburg-advocacy-organization-for-people-with-disabilities-and-their-families-selects-information-experts-to-communicate-growth-and-facilitate-outreach/

Join The Arc of Loudoun for a presentation on facilitating community inclusion for your child, understanding your rights under current disability law, and practical safety tips for you and your child.

When: Tuesday, March 8th, 12:00 – 1:30 pm ET

Where: Zoom - Register in advance for this meeting:
https://us02web.zoom.us/meeting/register/tZcpduqqrjgvG9yDnVoV_oAiJ432BWtDz3h_

Presented by:
Melissa Brown Heifetz, Founder of Advocacy-Partners

Sponsored by:
The ALLY Advocacy Center at The Arc of Loudoun

When: Tuesday, March 8th, 12:00 – 1:30 pm

Where: Zoom - Register in advance for this meeting:
https://us02web.zoom.us/meeting/register/tZcpduqqrjgvG9yDnVoV_oAiJ432BWtDz3h_

After registering, you will receive a confirmation email containing information about joining the meeting

Vote now for the Top 5!

The community nominated The Arc of Loudoun and their Programs for "Best of Loudoun" in 12 different categories!! They need your vote. Starting February 25 through March 11, please vote daily and as often as you can to help The Arc of Loudoun win "Best Nonprofit of Loudoun County" and help celebrate the more than 7,000 people with disabilities, their families, caregivers, professionals, veterans, first responders, volunteers, and staff we serve.

VOTE HERE: https://loudountimes.secondstreetapp.com/Best-of-Loudoun-2022-First-Round-Voting/gallery/316318518/?fbclid=IwAR13ao9BnNJi_JDEmqZ2brqsyAq7xC7_0AUOtBj-rmjHHoCeUghY0JhybOg

Vote now for the Top 5! Vote once per day for your favorites in and or all categories now through Friday, March 11.

Best of Loudoun

We are so excited that our good friends (and our Bookkeeping company) Yield Bookkeeping Services, LLC has been nominated in the Loudoun Times-Mirror Best of Loudoun awards five years in a row, winning the last four. Help make this year number five!! Yield Bookkeeping Services, LLC is nominated in the category of “Small Business Bookkeeping Services”. The voting opens today!

Please vote YIELD! - https://www.loudountimes.com/best/#/gallery/316318316/

Best of Loudoun Vote for your favorite people, places, and business in Loudoun County!

Why value and trust matter for data privacy

Jaylen Baca, a privacy global product lead at Google, explains how to think about the privacy landscape changing to first-party data, and why creating a fair value exchange with people can help you build relationships based on value and trust.

The How To Think About series from Think with Google shares insights about today’s most effective marketing strategies and tools directly presented by the Google experts who develop, analyze, and oversee their development. Get the latest techniques from the experts who understand them best.

https://www.youtube.com/watch?v=YzYWOWpCeSc

Why value and trust matter for data privacy Jaylen Baca, a privacy global product lead at Google, explains how to think about the privacy landscape changing to first-party data, and why creating a fair...

Ability To Pivot with Adam Levin of Information Experts | The DMV Business Show with Otto Sevilla

“Your messaging must communicate the problem you are solving” ~ Adam Levin, CEO, Information Experts

A special thank you to Mr. Otto Sevilla for having me as a guest on “The DMV Business Show”. I sincerely appreciate the opportunity.

https://youtu.be/S0rD92LbkF0

Ability To Pivot with Adam Levin of Information Experts | The DMV Business Show with Otto Sevilla In this week's episode of The DMV Business Show with Otto Sevilla we have Adam Levin of Information Experts with headquarters in Tysons, Virginia! They are ...

Our most read marketing content from 2021 - Think with Google

Marketers spent the bulk of 2020 ripping up old playbooks, trying to keep up with drastically shifting consumer habits, and wondering if 2021 would see a return to normal.

Whatever normal was before COVID-19, it’s unlikely we’re going back. The new normal, for the time being, is one marked by uncertainty and market fluctuations. That means the best thing for marketers to do is to figure out what behaviors are likely to stick, control what they can, and be ready for what’s next.

So it’s no surprise that our most-read articles on Think with Google this year reflected an interest in lessons from 2020 and a look forward at the best measurement approaches for marketing in a new era.

https://www.thinkwithgoogle.com/collections/most-read-marketing-articles-of-2021

Our most read marketing content from 2021 - Think with Google Google’s Official Digital Marketing Publication. Browse our most read articles & popular content of 2021 for marketing measurement approaches & more.

Our CEO Adam Levin is super excited to be in the Big Apple for the Goldman Sachs 10,000 Small Businesses graduation exercises!

10 Content Marketing Trends To Watch In 2022

Dramatic changes in consumers’ behavior and informational needs caused by the pandemic have been driving content marketing trends and opportunities through the roof.

As consumers shifted online en masse and the world as we knew it was disrupted, a great many questions arose – and people looked to the brands they do business with for answers.

In 2021, 43% of marketers experienced content marketing budget increases, and 66% expect to see it rise again in 2022.

https://www.searchenginejournal.com/content-marketing-trends-2022/428673/

10 Content Marketing Trends To Watch In 2022 Check out these content marketing trends you'll want to have on your radar as you strategize for a successful 2022.

End of Year Planning: Creating A Successful 2022 Marketing Plan

The time to create your marketing plan for 2022 is now.

2022 is coming up fast, and it's time to start strategizing for the new year. This article will cover how you can create an effective marketing plan for your company.

https://www.newsweek.com/end-year-planning-creating-successful-2022-marketing-plan-1645180

End of Year Planning: Creating A Successful 2022 Marketing Plan Not sure how to create your marketing plan for 2022? Follow these seven steps to make a marketing plan that will help you reach your goals quickly. 

Council Post: Five Digital Marketing Predictions For 2022

The digital landscape also abides by the Darwinian principles of evolution. That explains why businesses that adapt to fluctuating trends generally come out on top, and those that fail to accommodate the latest digital developments often fade into the background.

The digital atmosphere is fueled by competition. And if you want your business to thrive, you should stay updated on the latest tools and methodologies for boosting your online presence.

Connect with us to see how we can help: https://www.informationexperts.com/contact/

Read the full article here: https://www.forbes.com/sites/forbescommunicationscouncil/2021/11/09/five-digital-marketing-predictions-for-2022

Council Post: Five Digital Marketing Predictions For 2022 Staying updated with online marketing trends is cardinal for small and large enterprises. Companies should adapt to the changes in the digital realm to remain relevant, discernible and popular in their target markets.

Information Experts is among a very small group of companies that have won the Best of Reston Award for thirteen consecutive years. This distinction has qualified Information Experts for the 2021 Reston Business Hall of Fame.

Information Experts has been selected for the 2021 Best of Reston Award in the 'Strategic Communications' category by the Reston Award Program.

Each year, the Reston Award Program identifies companies that we believe have achieved exceptional marketing success in their local community and business category. These are local companies that enhance the positive image of small businesses through service to their customers and our community. These exceptional companies help make the Reston area a great place to live, work, and play.

Contact us for a free communications consultation: https://www.informationexperts.com/contact/

12 Local Marketing Tactics to Attract More Customers This Holiday Season

Competition between businesses gets fierce during the holiday season. This means your marketing game needs to be on point if you want to steal the spotlight from your competitors and attract more customers during this busy time of year — especially if you’re a small- and medium-sized business operating on a limited budget.

Don't know where to start? Contact us and let us help you up your marketing game https://www.informationexperts.com/contact/

https://smallbiztrends.com/2021/11/local-business-marketing-tactics-2021-holiday-season.html

12 Local Marketing Tactics to Attract More Customers This Holiday Season Competition between businesses gets fierce during the holiday season. This means your marketing game needs to be on point if you want to steal the spotlight.

Simple Remote Work Tips and Tech to Keep Employees On-Point

Long draining commutes are out. Staying at home in comfortable clothes is in.

In such an environment, what can small businesses do to maintain experienced employees and fill openings with the best people? The good news is, small businesses often have an advantage over their larger counterparts: flexibility.

https://smallbiztrends.com/2021/11/remote-work-tips.html

Simple Remote Work Tips and Tech to Keep Employees On-Point To become the employer of choice to attract and retain good people, emphasize your flexibility by allowing remote work when possible.

neXco National B2B and IES Present Speed Networking

NeXco National has an amazing event coming up! Partnering with Institute for Excellence in Sales, they will be hosting their next Speed Networking Event tomorrow, Dec. 8th! Don't miss the chance to build and foster !

Registration ends tomorrow at noon!
https://nexconationaldecembernetworking.eventbrite.com

neXco National B2B and IES Present Speed Networking REGISTER NOW, SPACE IS LIMITED.

Here at Information Experts, we strive for excellence and take pride in our work. With media marketing at the forefront of today’s new age of technology, our team at Information Experts is here to take your business’ online presence to the next level. Reach out to us today to see how we can help!

https://www.informationexperts.com/inside-ie/

"I hired Information Experts to optimize my mobile website as there were some obvious problems with the look and speed of the site. Information experts was able to make the mobile site look much better and optimize its efficiency at the same time. I have noticed more calls for new business coming from web searches since the changes were made. Working with Information Experts has been a pleasure and profitable to my business." ~ Dan Gilliland, Gilliland & Associates, PCA

Building a website can be more daunting than it may seem. Here at information experts, we have a team of trained professionals ready to take your business’ website to the next level.

Visit our website to learn how we can help your business today!
https://www.informationexperts.com/inside-ie/