Zoomph
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20190
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Freedom Drive, Miami
20190
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20190
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1. Cristiano Ronaldo
2. Serena Williams
3. Lewis Hamilton
4. LeBron James
5. Lionel Messi
6. Naomi Osaka
7. Virat Kohli
8. Alex Morgan
9. Sam Kerr
10. Tom Brady
How was the list generated?
Athletes on SportsPro's annual list are ranked according to their âMarketability Scoreâ, which is split into three distinct scoring components: Brand strength, Audience and reach, and Economics.
D-TAG contributed valuable data and analytics that fed into the scoring metrics and shaped the final ranking. An added layer and acid test of insights from consumers and experts helped ensured the validity and robust nature of the metrics.
âĄď¸ Want to dive deeper into the data?
Check out the full list: www.50mm.sportspromedia.com/athletes
Source: SportsPro, NorthStar, SponsorPulse, Zoomph, D-TAG Analytics
SportsPro NorthStar Solutions Group SponsorPulse Zoomph
Check out our interview with Amir Zonozi, president of Zoomph, which partners with sports teams, leagues to measure social media reach.
MORE: https://lnkd.in/dAb4tqp3
This week weâre talking everything about sponsor valuation, athlete influence & what it takes to capture an audience with President & Co-founder of Zoomph - Amir Zonozi!
Check out the full video on our YouTubeđ
https://tradablebits.com/trk/KshK
It's the biggest question in sports, Zoomph helps answer it.
Focused fans and engaged audiences are powerful assets to any team/brand. Their findings? The data clearly shows that fans are hungry for women's basketball đ
The audience is there, and it's loyal.
We're thrilled to collaborate with Mary Ierlan on our upcoming Sports Partnership Playbook Webinar. She's data focused, and we're ready to dig in.
You can read her full blog below đ
https://zoomph.com/blog/the-highs-lows-of-the-2021-womens-ncaa-tournament/
đ¸: UConn Women's Basketball
Listen in as they discuss Amir's entrepreneurial journey and how Zoomph has developed into the marketing and advertising service that exists today.
You can listen to the full podcast here: http://ow.ly/BmJt50DMY3g
Big thanks to Staples Canada for supporting the podcast!
Listen in as they discuss Amir's entrepreneurial journey and how Zoomph has developed into the marketing and advertising service that exists today.
You can listen to the full podcast here: http://ow.ly/BmJt50DMY3g
Big thanks to Staples Canada for supporting the podcast!
Thanks to our panelists for an insightful & wide-ranging discussion reacting to the real-time conversation, and for Talkwalker and Zoomph for contributing comprehensive dashboards along with panelists.
A few analysis highlights:
State Farm combining its popular catchphrase with social media mega-influencer Drake received the highest spike by far.
Ford gained the most positivity for its powerful message of coming together to finish strong in fighting .
Cadillac's early release of its Edward Scissorhands-themed spot about hands-free features proved to be the right move: conversation about the ad appeared in word cloud analysis all game despite the ad running late in a blowout when fan attention was fading.
Uber Eats & DoorDash received negativity, with fans pointing out how the percentages taken from local businesses actually hurts the local business owner. A "support local" trend emerged in protest.
For more on how Frank's team can help your company, agency or research firm pull out actionable & timely insights from social conversation:
https://northstarsg.com/solutions/social-media-intelligence-solutions/
Our lead, Frank Gregory, will be leading a panel of marketing experts including Joe Quattrone, Jeff Semones, Nerissa Marbury, Krystal Davies, Kayte Hamilton, Kristen Ablamsky, and Kate Atkisson, using our tools to analyze the consumer conversation reaction on social media in real-time. They will then use the real-time insights to brainstorm about brand engagement opportunities that any brand could take advantage by jumping into the relevant conversation in the moment.
We'll also have senior representation from our tool providers popping in to show off all these tools can do for , as well as answer any questions: Matthew Barry from Talkwalker and Amir Zonozi from Zoomph.
Register here for FREE, and we'll see you on Sunday!
https://on.zoom.us/e/view/-1LDf6B3RZG8sgyTINk0IA
This was a busy day with Toni Henderson-Mayers winning an award, Amir Zonozi of Zoomph landing an NBA client, and shows featuring Wagner dos Santos, Rachel Moore, Rj Redden, Mitch Jackson, Jennifer Edwards Hoverstad, Jennifer Quinn, Leslie Nance, CHN, CHCC, Jennie Mustafa-Julock, Stacy Lynn, Raven Blair Glover and Gail Turner Brown.
Helping teams, brands, and agencies measure the value of sponsorships & understand their audiences đ Learn more at www.zoomph.com.
Marketing Science, Simplified and Powered by Social Analytics
Zoomph is an end-to-end social media analytics platform providing marketers with the essential tools for building smarter campaigns and understanding their audiences at a human level.
Data's Calling
Podcast Preview
12/25/2019
Happy Holidays from James and all of us at Zoomph!
11/22/2019
2020 League of Legends World Championship aims to break esports attendance records
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11/16/2019
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11/14/2019
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11/13/2019
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11/12/2019
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11/09/2019
Tennis star Amanda Anisimova signs bumper Nike contract, says report - SportsPro Media
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11/08/2019
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11/08/2019
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11/07/2019
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11/06/2019
Complexity partners with World of Warcraft guild Limit
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11/03/2019
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11/01/2019
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10/28/2019
University of Kentucky and Gen.G join forces for gaming program
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10/27/2019
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10/26/2019
LCS appoints Panasonic Avionics as in-flight broadcast provider
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10/25/2019
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10/24/2019
ESL calls in LG as phone provider for Mobile Open
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Envy Gaming and Jack Linkâs team up in multi-year deal
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10/22/2019
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10/21/2019
G2 Esports enters strategic partnership with Hdac Technology
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10/19/2019
The Washington Post launches esports-dedicated coverage
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Helping teams, brands and agencies measure the value of sponsorships & understanding their audiences ďż˝ ďż˝
Learn more about us at www.zoomph.com, or watch this nifty video about what we do.
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