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Zoomph

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Take a look at the world’s Most Marketable Athletes in 2022! ⚽🎾🏁

1. Cristiano Ronaldo
2. Serena Williams
3. Lewis Hamilton
4. LeBron James
5. Lionel Messi
6. Naomi Osaka
7. Virat Kohli
8. Alex Morgan
9. Sam Kerr
10. Tom Brady

How was the list generated?
Athletes on SportsPro's annual list are ranked according to their ‘Marketability Score’, which is split into three distinct scoring components: Brand strength, Audience and reach, and Economics.

D-TAG contributed valuable data and analytics that fed into the scoring metrics and shaped the final ranking. An added layer and acid test of insights from consumers and experts helped ensured the validity and robust nature of the metrics.

➡️ Want to dive deeper into the data?
Check out the full list: www.50mm.sportspromedia.com/athletes

Source: SportsPro, NorthStar, SponsorPulse, Zoomph, D-TAG Analytics
SportsPro NorthStar Solutions Group SponsorPulse Zoomph
The Alabama football brand is popular far beyond just the state, or the States. Where are the fans? Ramsey Archibald took a look at social media data from marketing company Zoomph compiled for Samford University's Center for Sports Analytics to find out.
With regionally based clients that range from the Washington Football Team and D.C. United — and national clients such as NASCAR and the Team Liquid e-sports league — Reston-based Zoomph is a digital measurement platform for social audience intelligence, and sponsorship measurement and evaluation.

Check out our interview with Amir Zonozi, president of Zoomph, which partners with sports teams, leagues to measure social media reach.

MORE: https://lnkd.in/dAb4tqp3
WATCH — Our CEO Daniel Kirschner was joined by pro soccer and Olympian Ashlyn Harris to discuss the SportsPro Top 50 Most Marketable Athletes, along with folks from social media analysis firm Zoomph and the Wasserman sports agency.
Hey, What's Kraken? 🐙

This week we’re talking everything about sponsor valuation, athlete influence & what it takes to capture an audience with President & Co-founder of Zoomph - Amir Zonozi!

Check out the full video on our YouTube👇
https://tradablebits.com/trk/KshK
We love getting to chat with our friend Mary Frances Ierlan over at Zoomph! Take a listen to some of her insights on consumer behaviour right here and if you want to hear more of Mary, check out Zoomph’s “Data’s Calling” podcast!
How do I value my social media channels with partners?

It's the biggest question in sports, Zoomph helps answer it.
Shoutout to Mary and the team at Zoomph for tracking the entire journey of this year's NCAA Women's Basketball Tournament

Focused fans and engaged audiences are powerful assets to any team/brand. Their findings? The data clearly shows that fans are hungry for women's basketball 🏀

The audience is there, and it's loyal.

We're thrilled to collaborate with Mary Ierlan on our upcoming Sports Partnership Playbook Webinar. She's data focused, and we're ready to dig in.

You can read her full blog below 👇
https://zoomph.com/blog/the-highs-lows-of-the-2021-womens-ncaa-tournament/
NUMBERS DON’T LIE 📈 Zoomph

📸: UConn Women's Basketball
Looks like the women’s tournament doubled the men’s social media engagement last night with 39 MILLION impressions. But people don’t watch women’s basketball tho, right? EXPOSURE!!! If you show it, folks will watch it and look at the social value? Sponsors could have gotten PAID last night. Right now < 1% of all those dollars go to women’s sports. (📸 from Zoomph)
On this episode of the Living the Startup podcast, FanSaves Co-Founder Kris McCarthy was joined by President and Co-Founder of Zoomph, Amir Zonozi.

Listen in as they discuss Amir's entrepreneurial journey and how Zoomph has developed into the marketing and advertising service that exists today.

You can listen to the full podcast here: http://ow.ly/BmJt50DMY3g

Big thanks to Staples Canada for supporting the podcast!

On this episode of the Living the Startup podcast, FanSaves Co-Founder Kris McCarthy was joined by President and Co-Founder of Zoomph, Amir Zonozi.

Listen in as they discuss Amir's entrepreneurial journey and how Zoomph has developed into the marketing and advertising service that exists today.

You can listen to the full podcast here: http://ow.ly/BmJt50DMY3g

Big thanks to Staples Canada for supporting the podcast!

We're proud to welcome Zoomph as an official partner of ! They are helping to shape the future of engagement and analytics, and we're so fortunate that they will be providing their insights on multiple panels! Visit sincconference.com or zoomph.com for more information!
Our lead, Frank Gregory, pulled off a fantastic webinar last night during the big game!

Thanks to our panelists for an insightful & wide-ranging discussion reacting to the real-time conversation, and for Talkwalker and Zoomph for contributing comprehensive dashboards along with panelists.

A few analysis highlights:

State Farm combining its popular catchphrase with social media mega-influencer Drake received the highest spike by far.

Ford gained the most positivity for its powerful message of coming together to finish strong in fighting .

Cadillac's early release of its Edward Scissorhands-themed spot about hands-free features proved to be the right move: conversation about the ad appeared in word cloud analysis all game despite the ad running late in a blowout when fan attention was fading.

Uber Eats & DoorDash received negativity, with fans pointing out how the percentages taken from local businesses actually hurts the local business owner. A "support local" trend emerged in protest.

For more on how Frank's team can help your company, agency or research firm pull out actionable & timely insights from social conversation:

https://northstarsg.com/solutions/social-media-intelligence-solutions/


is tomorrow! If you haven't signed up for this FREE webinar yet, check it out!

Our lead, Frank Gregory, will be leading a panel of marketing experts including Joe Quattrone, Jeff Semones, Nerissa Marbury, Krystal Davies, Kayte Hamilton, Kristen Ablamsky, and Kate Atkisson, using our tools to analyze the consumer conversation reaction on social media in real-time. They will then use the real-time insights to brainstorm about brand engagement opportunities that any brand could take advantage by jumping into the relevant conversation in the moment.

We'll also have senior representation from our tool providers popping in to show off all these tools can do for , as well as answer any questions: Matthew Barry from Talkwalker and Amir Zonozi from Zoomph.

Register here for FREE, and we'll see you on Sunday!

https://on.zoom.us/e/view/-1LDf6B3RZG8sgyTINk0IA


4 Years Ago Today. Back when I was doing daily livestream updates. Should check these memory reminders more often.

This was a busy day with Toni Henderson-Mayers winning an award, Amir Zonozi of Zoomph landing an NBA client, and shows featuring Wagner dos Santos, Rachel Moore, Rj Redden, Mitch Jackson, Jennifer Edwards Hoverstad, Jennifer Quinn, Leslie Nance, CHN, CHCC, Jennie Mustafa-Julock, Stacy Lynn, Raven Blair Glover and Gail Turner Brown.

Helping teams, brands, and agencies measure the value of sponsorships & understand their audiences 📊 Learn more at www.zoomph.com.

Marketing Science, Simplified and Powered by Social Analytics


Zoomph is an end-to-end social media analytics platform providing marketers with the essential tools for building smarter campaigns and understanding their audiences at a human level.

07/08/2021

Data's Calling

Podcast Preview

Timeline photos 12/25/2019

Happy Holidays from James and all of us at Zoomph!

2020 League of Legends World Championship aims to break esports attendance records 11/22/2019

2020 League of Legends World Championship aims to break esports attendance records

2020 League of Legends World Championship aims to break esports attendance records https://go.zmph.it/354IiBl

2020 League of Legends World Championship aims to break esports attendance records Riot Games will return to the largest League of Legends market in 2020, with a world championship held across six cities in China, culminating in a final at Shanghai Stadium.

Timeline photos 11/20/2019

Monumental Sports & Entertainment Launches Esports Brand, Caps Gaming https://go.zmph.it/2Oh39KX

NHL renews Honda deal until 2022 - SportsPro Media 11/19/2019

NHL renews Honda deal until 2022 - SportsPro Media

National Hockey League renews Honda deal until 2022 https://go.zmph.it/33RJRm6

NHL renews Honda deal until 2022 - SportsPro Media Japanese carmaker retains title sponsorship of league’s All-Star Weekend.

Wizards District Gaming pen NBA 2K jersey patch deal with Alarm.com - SportsPro Media 11/18/2019

Wizards District Gaming pen NBA 2K jersey patch deal with Alarm.com - SportsPro Media

Wizards District Gaming pen NBA 2K jersey patch deal with Alarm.com - SportsPro Media https://go.zmph.it/2qUu07K

Wizards District Gaming pen NBA 2K jersey patch deal with Alarm.com - SportsPro Media Virtual in-game signage and NBA 2K League Draft inventory included in esports team deal.

The Busch Beer Will Flow for Every Lap Kevin Harvick Leads Sunday 11/17/2019

The Busch Beer Will Flow for Every Lap Kevin Harvick Leads Sunday

The Busch Beer Will Flow for Every Lap Kevin Harvick Leads Today https://go.zmph.it/2XgAQ3z

The Busch Beer Will Flow for Every Lap Kevin Harvick Leads Sunday The hashtag will enter fans into a drawing during Nascar’s 2019 Ford EcoBoost 400.

Budweiser Celebrates Extended NBA Partnership with New Campaign 11/16/2019

Budweiser Celebrates Extended NBA Partnership with New Campaign

Budweiser Celebrates Extended NBA Partnership with New Campaign https://go.zmph.it/32Pakze

Budweiser Celebrates Extended NBA Partnership with New Campaign Budweiser launches its 22nd season as an NBA partner with a new responsibility campaign fresh off the two parties extending the relationship.

Oscar Mayer revs up NASCAR design challenge on social 11/14/2019

Oscar Mayer revs up NASCAR design challenge on social

Oscar Mayer revs up NASCAR design challenge on social https://go.zmph.it/2ClAsam

Oscar Mayer revs up NASCAR design challenge on social The Kraft Heinz-owned brand is giving racing fans a chance to design the paint scheme for its No. 6 Oscar Mayer Ford Mustang.

Beer, Here: Merchandising of College Sports Leads to Team-Branded Ales 11/13/2019

Beer, Here: Merchandising of College Sports Leads to Team-Branded Ales

Merchandising of College Sports Leads to Team-Branded Ales https://go.zmph.it/2NLKqa9

Beer, Here: Merchandising of College Sports Leads to Team-Branded Ales The University of Louisiana at Lafayette and more than 20 universities license their own brands of beer. Those deals seem like no-brainers, but they come as the N.C.A.A. grapples with letting athletes strike their own.

Report: TD Bank in ‘serious discussions’ over Miami Heat arena naming rights - SportsPro Media 11/12/2019

Report: TD Bank in ‘serious discussions’ over Miami Heat arena naming rights - SportsPro Media

TD Bank in ‘serious discussions’ over Miami Heat arena naming rights https://go.zmph.it/32ngcQ6

Report: TD Bank in ‘serious discussions’ over Miami Heat arena naming rights - SportsPro Media Local authority seeking to triple existing US$2m a year American Airlines deal.

Burger King boosts 'Call of Duty' Twitch event with Grubhub delivery 11/11/2019

Burger King boosts 'Call of Duty' Twitch event with Grubhub delivery

Burger King boosts 'Call of Duty' Twitch event with Grubhub delivery https://go.zmph.it/32nfvpY

Burger King boosts 'Call of Duty' Twitch event with Grubhub delivery Inspired by the Burger Town restaurant that appears in the hit video game, the fast food chain is offering free delivery from Grubhub.

Tennis star Amanda Anisimova signs bumper Nike contract, says report - SportsPro Media 11/09/2019

Tennis star Amanda Anisimova signs bumper Nike contract, says report - SportsPro Media

Tennis star Amanda Anisimova signs bumper Nike contract https://go.zmph.it/2NoJMjK

Tennis star Amanda Anisimova signs bumper Nike contract, says report - SportsPro Media American agrees teen record endorsement deal on a par with Maria Sharapova.

Report: NFL to allow energy drink advertising - SportsPro Media 11/08/2019

Report: NFL to allow energy drink advertising - SportsPro Media

NFL to allow energy drink advertising https://go.zmph.it/36GRCge

Report: NFL to allow energy drink advertising - SportsPro Media One-year trial includes league, teams and broadcasters.

Celta Vigo sign US$2.7m Maldives sleeve sponsorship - SportsPro Media 11/08/2019

Celta Vigo sign US$2.7m Maldives sleeve sponsorship - SportsPro Media

Celta Vigo sign US$2.7m Maldives sleeve sponsorship https://go.zmph.it/2Nl28Ck

Celta Vigo sign US$2.7m Maldives sleeve sponsorship - SportsPro Media Spanish top-flight soccer club sign three-year deal with tourist board.

G2 Esports Announces Mastercard Deal Ahead of LoL Worlds 2019 Finals | The Esports Observer 11/07/2019

G2 Esports Announces Mastercard Deal Ahead of LoL Worlds 2019 Finals | The Esports Observer

G2esports Announces Mastercard Deal Ahead of Worlds 2019 Finals

G2 Esports Announces Mastercard Deal Ahead of LoL Worlds 2019 Finals | The Esports Observer Mentioned in this article Teams: FunPlus Phoenix, G2 Esports Leagues: League of Legends Championship Series (LCS), League of Legends World Championship 2019 Games: League of Legends Companies: Mastercard, Riot Games Berlin-based esports organization G2 Esports has signed a deal with Mastercard in ad...

Truly, Natural Light Pushing Hard Seltzer Further Into Sports 11/07/2019

Truly, Natural Light Pushing Hard Seltzer Further Into Sports

Truly, Natural Light Pushing Hard Seltzer Further Into Sports https://go.zmph.it/2NGXJbW

Truly, Natural Light Pushing Hard Seltzer Further Into Sports Hard seltzer has plenty to gain in awareness from sports partnerships, as the category strives to reach a projected $2.5 billion value by 2021.

Complexity partners with World of Warcraft guild Limit 11/06/2019

Complexity partners with World of Warcraft guild Limit

Complexity partners with World of Warcraft guild Limit

Complexity partners with World of Warcraft guild Limit North American organisation Complexity Gaming has announced a partnership with North American World of Warcraft guild Limit. The partnership will see the guild rebrand to Complexity Limit and aims to "bring PvE into the spotlight." RELATED: Complexity Gaming

Atlanta FaZe to compete in Call of Duty League 11/05/2019

Atlanta FaZe to compete in Call of Duty League

Atlanta FaZe to compete in Call of Duty League

Atlanta FaZe to compete in Call of Duty League Atlanta FaZe has been announced for the upcoming franchised Call of Duty League. Owned by Atlanta Esports Ventures, and in partnership with iconic Call of Duty team FaZe Clan, the franchise's name, logo, and colours have

11/04/2019

go.zmph.it

ESL Collegiate finds first sponsor in Grubhub https://go.zmph.it/2WxBgC6

go.zmph.it

Complexity Gaming announces partnership with Extra Life 11/03/2019

Complexity Gaming announces partnership with Extra Life

Complexity Gaming announces partnership with Extra Life https://go.zmph.it/2WxB71H

Complexity Gaming announces partnership with Extra Life North American organisation Complexity Gaming has entered a partnership with gaming fundraising program Extra Life with the aim of supporting children's hospitals across North America. A prominent activation will take place on November 2nd, seeing Complexity

Timeline photos 11/02/2019

Sporting KC will get new jerseys after Ivy Investments ends sponsorship deal in 2020 https://go.zmph.it/339v5GK

National Lacrosse League strikes a three-year deal with Under Armour as it expands sport in US 11/01/2019

National Lacrosse League strikes a three-year deal with Under Armour as it expands sport in US

National Lacrosse League strikes a three-year deal with Under Armour as it expands sport in US https://go.zmph.it/2pokCZL

National Lacrosse League strikes a three-year deal with Under Armour as it expands sport in US The National Lacrosse League renewed its sponsorship deal with Team 22, the manufacturer of Under Armour lacrosse gear, for another three years as the league increasingly pairs with corporate partners to try to grow its revenues, and the sport, in the U.S.

University of Kentucky and Gen.G join forces for gaming program 10/28/2019

University of Kentucky and Gen.G join forces for gaming program

University of Kentucky and Gen.G join forces for gaming program https://go.zmph.it/2qBpquW

University of Kentucky and Gen.G join forces for gaming program University of Kentucky has partnered with esports organisation Gen.G esports to build an esports and gaming program. The partnership aims to "develop wholly new pathways for student recruitment, classroom and internship opportunities." RELATED: Gen.G partners with Bumble for all-women

Are Manchester United-Chevrolet Heading For Divorce? Not So Fast, Says Chevy 10/27/2019

Are Manchester United-Chevrolet Heading For Divorce? Not So Fast, Says Chevy

Are Manchester United-Chevrolet Heading For Divorce? Not So Fast, Says Chevy https://go.zmph.it/31AWfVE

Are Manchester United-Chevrolet Heading For Divorce? Not So Fast, Says Chevy British press say Manchester United-Chevrolet don't want to renew their expensive jersey deal. Don't believe everything you read, warns Chevy's Kevin Bull.

LCS appoints Panasonic Avionics as in-flight broadcast provider 10/26/2019

LCS appoints Panasonic Avionics as in-flight broadcast provider

LCS appoints Panasonic Avionics as in-flight broadcast provider https://go.zmph.it/2MBYHae

LCS appoints Panasonic Avionics as in-flight broadcast provider Riot Games has revealed that it is working with in-flight entertainment company Panasonic Avionics to broadcast matches on commercial aircraft. League of Legends Championship Series (LCS) and Academy matches will be shown on aircraft equipped with Panasonic's in-flight entertainment

Clippers And Patrick Beverley Launch ‘Honey’s Steal Of A Deal’ Campaign, Giving Fans Chance To Buy $10 Tickets 10/25/2019

Clippers And Patrick Beverley Launch ‘Honey’s Steal Of A Deal’ Campaign, Giving Fans Chance To Buy $10 Tickets

Clippers And Patrick Beverley Launch ‘Honey’s Steal Of A Deal’ Campaign, Giving Fans Chance To Buy $10 Tickets https://go.zmph.it/33QYTbf

Clippers And Patrick Beverley Launch ‘Honey’s Steal Of A Deal’ Campaign, Giving Fans Chance To Buy $10 Tickets The LA Clippers’ partnership with Honey has extended from the training facility and onto the STAPLES Center court.

ESL calls in LG as phone provider for Mobile Open 10/24/2019

ESL calls in LG as phone provider for Mobile Open

ESL calls in LG as phone provider for Mobile Open https://go.zmph.it/32BLIuq

ESL calls in LG as phone provider for Mobile Open Tournament organiser ESL has named technology company LG as an official partner of ESL Mobile Open presented by AT&T's third season. LG is only the second sponsor of the open, joining founding sponsor AT&T. RELATED: ESL Mobile Open launches with AT&T as

Envy Gaming and Jack Link’s team up in multi-year deal 10/23/2019

Envy Gaming and Jack Link’s team up in multi-year deal

Envy Gaming and Jack Link’s team up in multi-year deal https://go.zmph.it/2VZLJ9j

Envy Gaming and Jack Link’s team up in multi-year deal American snack company Jack Link’s has become the official protein snack of North American organisation Envy Gaming. The deal covers Envy Gaming's Team Envy, Dallas Fuel, and unnamed Dallas Call of Duty franchise. RELATED: Team Envy and Dallas Fuel

Zion Williamson is settling perfectly into New Orleans, but still honors his Spartanburg roots 10/22/2019

Zion Williamson is settling perfectly into New Orleans, but still honors his Spartanburg roots

Zion Williamson develops partnership with Mountain Dew https://go.zmph.it/2W1e9PY

Zion Williamson is settling perfectly into New Orleans, but still honors his Spartanburg roots Zion Williamson spoke to Yahoo Sports about his rookie year goals, getting to know New Orleans, and honoring his roots.

G2 Esports enters strategic partnership with Hdac Technology 10/21/2019

G2 Esports enters strategic partnership with Hdac Technology

G2 Esports enters strategic partnership with Hdac Technology https://go.zmph.it/2VOkMoF

G2 Esports enters strategic partnership with Hdac Technology Berlin-based organisation G2 Esports has entered a strategic partnership with blockchain technology company Hdac Technology. As part of the deal, Hdac Technology will act as a jersey sponsor for G2 Esports' Counter-Strike: Global Offensive and PlayerUnknown's

Bayern Munich first adopters of Stryking digital collectibles platform - SportsPro Media 10/20/2019

Bayern Munich first adopters of Stryking digital collectibles platform - SportsPro Media

Bayern Munich first adopters of Stryking digital collectibles platform https://go.zmph.it/2pvVzmT

Bayern Munich first adopters of Stryking digital collectibles platform - SportsPro Media Blockchain firm building fantasy sports offering featuring top soccer clubs.

The Washington Post launches esports-dedicated coverage 10/19/2019

The Washington Post launches esports-dedicated coverage

The Washington Post launches esports-dedicated coverage in collaboration with Geico https://go.zmph.it/2VL8a1P

The Washington Post launches esports-dedicated coverage American news publication The Washington Post has announced its gaming and esports coverage section, in collaboration with GIECO. Dubbed “Launcher,” the dedicated news section will cover “video gaming, esports competitions and gaming culture” starting on October 15th. RELATED:

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Helping teams, brands and agencies measure the value of sponsorships & understanding their audiences � �
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