Blue Egg

Blue Egg

Share

The Marketing Department for Small Businesses.

08/26/2024

Happy Monday!

Focus is your friend.

In the middle of Q3, we’re thinking ahead to Q4. Marketing is the oracle of future performance. Do your marketing efforts align with your business goals?

Along a trail at Pipestone National Monument in southwest Minnesota, you’ll find The Oracle, a rock formation resembling a face where tribal quarriers of pipestone would leave offerings in exchange for wisdom. This sign you encounter as you approach is a reminder of how narrowing your field of vision enables you to find what you’re seeking – the same can be said for achieving marketing goals.

One of the most universal challenges we talk with business owners about is the need to choose a target – market, audience, geographic region, core message – at the exclusion of others.

Fearing a lost sale, that nagging anxiety not to miss an opportunity, business owners can spread marketing resources and dollars too thinly, trying to reach “everyone.”

The fifth law in the book, "The 22 Immutable Laws of Marketing," is the Law of Focus. The law pertains to owning a word in the mind of your audience. The word you want to own is the one that describes the essence of what you do best, the value you bring to customers that sets you apart from competitors.

The Law of Focus has two components: value proposition AND target audience. You can’t be the best at everything for everyone. Narrowing your focus on the most significant pain point you solve for a specific audience strengthens your message and extends the runway of your marketing budget. Like the sign at Pipestone, focus helps you find your way.

Today is a great day to take a look at where your marketing resources are committed through the rest of this year.

Are the marketing dollars you’re spending directed toward the right audience? How much effort is focused towards new vs. returning customers? Can you follow a bright line connecting your investment to anticipated revenue? What are the key performance indicators you’re tracking to define that line?

For more, sign up for our newsletter or reach out. We’d love to hear from you!

Photos taken here: https://www.nps.gov/places/the-oracle.htm

01/04/2024

A new year, a new day... now is always an excellent time to begin. Wishing you a prosperous journey through 2024!

12/30/2023

We're sharing organizations doing good!

The Willa Cather Foundation is a not-for-profit organization created in 1955 that owns and operates the National Willa Cather Center and the nation's largest collection of nationally-designated historic sites dedicated to an American author.

Learn more: www.willacather.org

12/22/2023

We're amplifying organizations doing good in our community this holiday season!

WGCU Public Media is Southwest Florida's source for PBS and NPR. WGCU provides quality programming 24-hours a day and is a trusted story teller, teacher, theater, library and traveling companion. As a member-supported service of Florida Gulf Coast University, WGCU’s mission is to provide educational programming that inspires, informs and engages our community.

Learn more: wgcu.org

12/18/2023

We're amplifying organizations doing good!

Human Trafficking destroys lives. Rethreaded exists to restore choice, eliminate vulnerabilities to exploitation and break the cycle of generational trauma for survivors of human trafficking by providing employment, career development, and supportive services.

Learn more: https://rethreaded.com/

Want your business to be the top-listed Advertising & Marketing Company in Reston?
Click here to claim your Sponsored Listing.

Your Marketing Department

For owners of growing businesses, we are marketing strategists and tacticians: thinkers AND doers. We’re not an advertising agency, a PR firm, website developers or graphic designers. We're your marketing department.

As a small business owner, you only need to know how to use about a dozen different software programs that have been designed for “SMBs” (in addition to the expertise you are bringing on the products and services you sell), to be successful. You can’t hire a marketing VP. You might hire a marketing manager or coordinator who could figure out how to use all that software, but they still come back to you for guidance and direction on strategy. You don’t have the luxury of spending a lot of money before knowing if something will work.

This is why we do what we do. We admire small business owners and are eager to help companies grow.

Constraints Catalyze Creativity.™

Videos (show all)

Focus.mp4

Address


11654 Plaza America Drive, #655
Reston, VA
20190