Michelle Risser
I help therapists become CEU providers and develop sustainable diversified income streams. 💥
07/16/2026
This fall, my friend Julia Nepini at Compassionate Consulting Company is offering 2 programs for mental health practice owners who are ready to grow their businesses! (Photo from when Julia and I were both speakers in Las Vegas in April.)
Both programs begin in September and early bird pricing is available through July 31st. be sure to let Julia know that I sent you!
Scale Smart Mastermind (12 Weeks) – Julia will be guiding established solo practice owners through every step of transitioning into a successful group practice. We cover everything from hiring and compensation to marketing, onboarding, leadership, systems, and scaling. Participants receive the roadmap, templates, paperwork, and ongoing support to confidently build a thriving group practice. Link in comments for more info!
Prescriber Playbook Masterclass (5 Weeks) – Katelyn Martins, LMHC will teach established group practice owners how to successfully integrate psychiatric medication management into their practice, including hiring nurse practitioners or psychiatrists, contracts, credentialing, billing, workflows, and implementation. Link in comments for more info!
07/16/2026
Is becoming a CE provider really worth it? How much can I make?
I get these questions every single week, so I built a calculator that does the math for you. It's in the first comment.
05/03/2026
LAST CALL FOR THE FACEBOOK & IG ADS BOOTCAMP
Starting TOMORROW my go-to Facebook Ads expert — Zach Spuckler — is hosting his LIVE Facebook & Instagram Ads Bootcamp (May 4–8, 2026).
Over the course of 5 days, Zach will cover EVERYTHING you need to know to generate leads with Facebook Ads on-demand, including:
✅ Copy and Creative
✅ Over-the-Shoulder Campaign Setup
✅ Scaling, Tracking & Management
Plus it's all hosted in a private Facebook group where you'll be able to share your copy, creative, and results for feedback directly from Zach and his team.
He's been running ads for over a decade, and he's worked behind the scenes on launches (big and small), so he knows what's up!
If you wanna join in, the cost is just $25, and I'll be there too!
My affiliate link is here: https://hshustle.samcart.com/referral/ads-bootcamp/5wT8cI4mgrdKDI4L
P.S. Have questions about whether it's a good fit for you? Drop a comment below and I'll answer it for you, or I can always tag in Zach and he can answer too.
****NOTE: Make sure to tag Zach in the post on Facebook (Zach Spuckler) or Instagram () if you want his replies.
He'll be watching for them!
The FB & IG Ads for Listbuilding Bootcamp | Heart, Soul & Hustle This 5-day FB & IG Ads Bootcamp that will have you running ads in just 48 hours so that you'll grow your audience EVERY SINGLE DAY without constantly posting.
Marketing for therapists doesn't have to feel slimy.
But nobody really taught us how to do it any other way, and honestly? That's not your fault.
Most marketing advice was never designed for therapists and helpers. You were trained to listen deeply, build real trust, and put people first. So when someone tells you to manufacture urgency or use "psychological triggers" to get people to buy... of course that feels awful.
But here's what I know after 16 years in business: when someone who genuinely needs what you offer can't find you, that's not good for anyone. Marketing is simply how they find you. No manipulation required.
So let's start with the most basic question: what do you actually do, and who do you help? Ask yourself: how would I text this to a friend?
You've seen the cringy version. Maybe even written one. No judgment:
❌ "I utilize evidence-based, trauma-informed modalities to facilitate transformational healing journeys for neurodivergent individuals."
✅ "I work with adults with ADHD who never learned the tools they need to get to work on time."
One sounds like a brochure. One sounds like a human.
Drop your real version in the comments. I want to read every single one!
This is Day 1 of my free 5-day marketing mini-series for therapists and helpers happening right here on Instagram this week. One small doable win each day. Tap follow so you don't miss tomorrow!
01/11/2026
If you haven’t seen this bootcamp for Facebook & IG ads yet… you’re gonna wanna.
My friend Zach Spuckler of Heart Soul & Hustle is hosting his infamous 5-Day Bootcamp to help you get started running Facebook to grow your email list!
I first met Zach when I did his bootcamp, and let me tell you it was LIFE CHANGING for my business!
He's my go to guy for Facebook Ads because his strategies WORK, and he's going to teach them to you over the course of 5-days.
Over the course of 5-days Zach's going to cover EVERYTHING you need to know to generate leads with Facebook Ads on-demand, including:
✅Copy and Creative
✅Over-The-Shoulder Campaign Setup
✅Scaling, Tracking & Management
Plus it's all hosted in a Private Facebook Community where you'll be able to share your copy, creative, and results for feedback directly from Zach & his team!
He's been running ads for over a decade, and he's worked behind the scenes on launches (big and small), and he’s taught this to over 3,000+ people LIVE - so he knows what's up
If you wanna join in, the cost is just $25, and I'll be there too!
Here's the link to sign up:
https://mrisserburnoutcoach--heartsoulhustle.thrivecart.com/jan-26-fb-ads-bootcamp/
Hope to see you inside!
Not sure what to post?
Use these prompts for easy content you don't have to overthink.
Here’s how to use them:
➡️ Conversation Starters
Drop one in a reel, story or post. Say "Mine's in the caption," share your experience, then ask others to share.
Example:
Main text: Share a belief you’ve completely changed your mind about
Smaller text: Mine’s in the caption!
Caption: Share yours and invite others to comment.
➡️ Share what you're really thinking
Say what everyone’s thinking but not saying. Film yourself scrolling, sipping coffee, or just staring off.
Example:
Video: You on the couch with your laptop and notebooks
Text: Just casually rebuilding my business model for the fourth time this year
Caption: ADHD entrepreneurship isn’t for the faint of heart. Drop an emoji if you relate.
➡️ Just in case you needed to hear this
Use these for simple encouragement.
Example:
Clip: You with a blanket or tea
Text Just in case you needed to hear this today:
Smaller Text: Rest is productive.
Caption: That’s it. That’s the post.
➡️ Humor
Dry, snarky, goofy — whatever your style is. Meme it, reel it, or just post a silly photo.
Example:
Video: You in a robe sipping coffee
Text: I help people with burnout (she says while burned out)
Caption: Raise your hand if you’ve ever forgotten to take your own advice.
➡️ B-Roll
B-Roll = Simple background clips. Use it with any of the above. You don’t have to be “on” to show up.
Hope this was helpful!
Follow along and let me know in the comments if you're trying any of these.
Last chance to join last chance to join as a founding member for just $47/month!
Your CEU course, program, or offer isn’t selling as well as you’d hoped.
Marketing feels overwhelming, time-consuming, and you don’t even know where to start.
That’s exactly why I created The Doable Marketing Circle. 💛
This is bite-sized, step-by-step marketing rooted in proven principles that work no matter what you’re selling — even if you're focus is growing your therapy practice! You’ll get clear weekly steps plus support with SEO, email, social media, and more. No more trying to figure it out on your own!
We start today at 12pm EDT!
👉 Grab your spot now: https://www.mrisser.com/marketing
08/05/2025
Check out this amazing retreat by my consulting client, Emma Donovan ! 💥
What if this February, you traded winter burnout for rainforest renewal?
Come winter, are you craving a break from heavy caseloads, winter blues, and compassion fatigue?
I’m Emma, a holistic therapist, CE provider, and retreat facilitator. I’ve taught over 10,000 students and love helping therapists build fulfilling, holistic practices that restore both themselves and their clients.
That’s why I created the Holistic Wellness Continuing Education Retreat in Costa Rica. It’s designed for eco-conscious therapists who want to:
🎓 Earn 10+ CE credits in evidence-based holistic practices that feel more like personal renewal than a stuffy conference
🏞️ Restore their nervous systems in nature
🤗 Reconnect with purpose in a supportive, like-minded community
🌋 Enjoy volcanic hot springs, turquoise waterfalls, kayaking, yoga, and regenerative farm-to-table meals in Costa Rica
Eco paradise is calling. Will you answer?
Spots are limited! Message Emma to sign up and for more info!
05/15/2025
I wish I knew this BEFORE I started adding additional income streams to my career as a therapist. ⬇️
The thing is, when things aren’t taking off the way you had hoped, it's probably NOT about you at all!
We tend to ask things like: “Is it me? Is my mindset wrong or am I emailing too much or do people just not like me?”
Chances are, it has nothing to do with your lovely self at all and your income streams just need a little strategic tweaking.
So, what SHOULD you do? 🤔
1️⃣ Focus on the transformation. What will someone know or have AFTER they use your product or service? Get specific!
2️⃣ Get really clear on your ideal client. Who desperately needs what you offer?
3️⃣ Share your knowledge freely. Don’t gatekeep the good stuff- share what you know and start establishing yourself as the amazing expert you are!
Remember that building additional income streams is a marathon, not a sprint. Keep chipping away at it and don’t give up!
Share in the comments- what additional income streams are you working on now and what questions do you have?
05/01/2025
You want to build extra income streams as a therapist, but... where's the REAL talk? 🤔 Let's cut through the hype and get to the truth about side hustles and passive income. SWIPE to see the hard truths you NEED to know 👉🏻
Forget the "get rich quick" hype. Building real, sustainable income takes hustle AND a healthy dose of reality. 💪🏻
Sound familiar? Tell me where you're at in the comments! 👇🏻 Are you...
🧐 Just starting to explore extra income ideas?
💪🏻 Building a side gig, slowly but surely?
🎉 Crushing it with multiple revenue streams?
Let's learn from each other! 🩷
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