Rodda-Miller Paint Pro

A lot of coating failures are not actually product failures. 🎨🏗️

They’re system failures.

The primer was skipped.
The topcoat was changed.
The products were never designed to work together long-term.

Experienced commercial painters know the full coating system matters just as much as the individual product itself, especially on demanding commercial and exterior projects.

Because durability is built through layers:
✔ Surface prep
✔ Primer selection
✔ Compatible topcoats
✔ Film build
✔ Environmental conditions

When the full system works together properly, crews usually see:
✔ Better adhesion
✔ More consistent finish performance
✔ Longer service life
✔ Fewer callbacks
✔ Better long-term durability

The projects that hold up the best over time are usually the ones where the entire system was planned correctly from the start.

👇 What’s one system mistake you see cause the most long-term coating problems?

Learn more:
https://www.roddapaint.com/how-to/specifications/

Every commercial painter has had that exterior job where coverage turns into a battle. 🎨😅

You think the wall is covered…
Then the sun shifts, and suddenly you’re staring at holidays, flashing, or another full pass across the building.

That’s where hide really starts affecting profitability.

Because weak coverage does not just cost extra paint.
It costs:
⚠ Crew time
⚠ Labor hours
⚠ Production speed
⚠ Schedule flexibility

That’s why so many crews care about hide performance before they even care about gallon cost.

CoverCoat XL was built for demanding exterior work with:
✔ Excellent hide & coverage
✔ Moisture-resistant technology
✔ Early moisture resistance
✔ Strong long-term durability

The coatings that help crews move efficiently are usually the ones painters keep coming back to.

👇 What exterior surface gives your crew the most trouble for coverage?

Learn more:
https://www.roddapaint.com/product/exterior-paint/covercoat-xl/

Summer exterior painting season can fool even experienced crews. ☀️🎨

Because the air temp might say 78°…
But the siding in direct sunlight could easily be MUCH hotter.

And that’s where a lot of exterior coating problems start:
⚠ Paint drying too fast
⚠ Roller marks
⚠ Flashing
⚠ Adhesion issues
⚠ Uneven finish quality

That’s one reason products like Ultimate II Exterior Urethane have become such a go-to for demanding exterior projects.

Ultimate II is built with advanced 100% acrylic resin technology fortified with urethane resin for:
✔ Excellent adhesion
✔ Outstanding weather resistance
✔ Exceptional color retention
✔ Early-moisture resistance
✔ Long-term durability

It’s also designed to remain flexible through changing temperatures while helping resist dirt pick-up, mold, and mildew growth over time.

The experienced painters know:
Great exterior results are not just about the product.
They’re about understanding the conditions the coating is going onto, too.

👇 What’s the hottest surface temp you’ve ever checked on a summer project?

Learn more about Ultimate II Exterior Urethane:
https://www.roddapaint.com/product/exterior-paint/ultimate-ii/

Rodda-Miller Paint Pro The largest family-owned paint manufacturer in North America with a quickly growing dealer network to help meet your paint, coating and sundry needs.

Have you noticed commercial spaces feeling “warmer” lately?

Not physically… design-wise. 😅🏗️

A lot of owners, designers, and builders are moving away from cold, overly corporate interiors and leaning into more hospitality-inspired spaces influenced by:
🍷 Wineries
🏨 Boutique hotels
🌊 Coastal lodges
🌲 Pacific Northwest landscapes

We’re seeing more:
✔ Earthy neutrals
✔ Warm woods
✔ Mineral tones
✔ Ocean-inspired accents
✔ Natural layered color palettes

And for painters, those projects can be some of the most rewarding because you get to watch the atmosphere completely change as the colors go up.

That’s the part people outside the industry sometimes miss.
Color does not just finish a project.
It changes how a space feels.

👇 What’s one project you worked on where the palette really transformed the environment?

Explore more inspiration:
https://www.roddapaint.com/color-inspiration/

What’s one commercial project that completely changed how you look at specs?

A lot of painters have that project.

Usually, the one where you realize commercial coatings are tied to WAY more than just appearance. 🏗️🎨

Especially in healthcare, school, and government work, MPI standards often become a major part of the conversation early because the coatings are expected to perform in very specific environments for a long time.

Not just:
“Does it look good?”

But:
✔ Can it handle constant cleaning?
✔ Does it meet VOC requirements?
✔ Is it approved for the spec?
✔ Will it hold up under heavy daily use?

We understand why MPI Approved Products matter so much on commercial products.

The experienced crews know that a lot of the smoothest jobs happen when product conversations, specs, and systems are aligned before the project gets moving.

At Rodda-Miller Paint, we spend a lot of time helping contractors navigate those conversations because commercial painting today involves a lot more technical planning than people realize.

👇 Curious to hear from the pros:
What’s one project where MPI standards really mattered for your team?

Learn more:
https://www.roddapaint.com/about-us/contact-us/

Rodda-Miller Paint Pro The largest family-owned paint manufacturer in North America with a quickly growing dealer network to help meet your paint, coating and sundry needs.

You already know the right sheen for the job.

The challenge? Helping your client understand why.

Because “I like the look of flat” doesn’t always line up with real-world use.

Here’s how pros guide the conversation:

🏠 Siding
Low sheen/satin
✔ Hides imperfections
✔ Holds up to weather

🪟 Trim
Semi-gloss
✔ More durability
✔ Easier to clean

🚪 Doors
Semi-gloss to gloss
✔ Handles contact
✔ Stands up to wear

🖐 High-contact areas (railings, entries, touchpoints)
Higher sheen
✔ Better resistance
✔ Easier maintenance

The goal isn’t just appearance.
It’s matching sheen to how the surface is used.

Because when sheen and function align…
You get fewer callbacks and better long-term results.

Feel free to pull up our website and share products with your customers and talk them through the pros/cons of each: https://www.roddapaint.com/products/

Wishing You a Meaningful Memorial Day 🇺🇸

We hope you’re all enjoying a wonderful long weekend with family, friends, and time to reflect.

Today, we pause to honor and remember those who have served and sacrificed.

Please note:
All Rodda-Miller Paint locations are closed today in observance of Memorial Day.

We’ll be back tomorrow and ready to help with your next project.

Enjoy the day, and we’ll see you soon.

We’re heading into peak season…
And what happens in May shows up in July.

From the paint counter, we see it every year:

Jobs that hold up…
And jobs that come back.

The difference? What was done before the first coat.

Here’s what matters right now:

🧼 Prep isn’t rushed
Surfaces are clean, dry, and actually ready

🎨 Products match the conditions
Not just what’s in stock or on spec

☀️ Environment is factored in
Heat, sun exposure, and moisture are already on the way

🔁 Systems are consistent across crews
No shortcuts, no guesswork

Because summer doesn’t create problems…
It exposes them.

What you dial in now determines how your work performs later.
https://www.roddapaint.com/how-to/problem-solver/interior-problems/

Interior Problems - Rodda-Miller Paint