Sarah Moon Consulting

Thinking about building a marketing and business strategy?

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Squarespace SEO Hack #1: Create a rich, descriptive footer “blurb.”

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Ultimately, good FAQs and a solid about page are something your website should have anyway, so you're just being a savvy business owner by taking these steps!

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Google Removes Q&As from Google Business Profiles - Sarah Moon Consulting Did your Google Business Profile lose its Q&As? Here's why and how to mitigate this change.

What topic is easy for you to create marketing around?

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I work from my garage in Portland. 80% of my clients are outside my region, but that other 20%? They are a vital part of my business.

Earlier in my career, those ratios were reversed. Being "local" was the bridge to building trust when I was an unknown quantity. Today, I still see that proximity bias helps search engines—and humans—decide who to hire.

If you offer personal services (coaching, consulting, strategy), people often feel more comfortable knowing you're nearby, even if you never meet in person.

Are you claiming your corner of the map, or are you staying invisible to your neighbors?

I'm hosting a workshop on mastering your Google Business Profile specifically for people like us. No growth hacks or gimmicks, just solid strategy that actually works. Link in bio for the Local Lead Machine workshop.

Ignore the folks telling you that search—whether we're talking Google, ChatGPT, or some other mechanism—is dead. They're just trying to scare you.

But, search and online discovery HAVE indeed changed. And fast!

I mentioned this in a previous post, but keyword matching no longer works. Content "just for SEO" isn't being promoted." And goofy gimmicks like stuffing an FAQ onto your homepage definitely isn't effective.

So what's actually working?

💡Solution-Away Strategy: Meeting high-value, great match clients exactly where they are in their search journey. (Even if the keyword volume is lower.)

✈️ High Altitude Thinking: Focusing on one "Pillar of Authority" rather than a dozen thin blog posts just for the Google bot.

🤝 Human-to-Human Connection: Using search data to understand—and solve—your audience's real-world challenges.

If you still want to be visible when people search, there are very doable pathways forward—and for some folks, there are more opportunities than ever before. But competing around the basics is a losing tactic.

Need help untangling this? I've been tracking all the changes and volatility in how people find information for years—and am here to help you understand how it impacts you, with a clear-eyed, business-focused perspective.

A past client recently tagged me as a “thought leadership strategist.” Honestly? I was high-key flattered. But more than that, I was glad they saw the method behind the magic.

Because here’s the truth: Thought leadership is the specific line of code that separates being "internet famous" from being a genuine, respected authority. (No, the LinkedIn Bros™ who claim to be thought leaders aren't it.)

To move from expert to leader, you need more than just a manifesto—you need the Discover – Connect – Believe pathway:

🔍 Discovery: Using the language your audience actually uses so they can find you.
🤝 Connection: Meeting them where they are so they feel truly seen.
✨ Belief: Building the trust necessary for them to adopt your frameworks.

Thought leadership doesn’t happen by accident. It’s a deliberate, strategic process woven into every touchpoint.

Are you ready to stop just posting and start leading?

This is one I always feel uncomfortable diving into, but your website traffic is influenced by your industry's overall health as well.

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I am going to keep screaming this from the rooftop until everyone listens to me:
The era of "ranking for keywords" as a primary tactic is over. Today, sustainable visibility is about the intersection of search intent, topical authority, and a high-quality user experience.

If you or your SEO agency is optimizing for a phrase without considering the why behind the search, you might see a spike in traffic that your SEO agency can pat themselves on the back about, but you won't see a shift in your bottom line. And that spike will quickly disappear every single time.

When you align your content by focusing on topics with what your audience is actually seeking, you move beyond mere "dictionary-style" matching. You start creating resources that don't just sit at the top of a results page—they actually create quality leads.

So, the question is: Are you still letting automated keyword tools dictate a circa 2018 strategy, or are you ready to dig deeper into the intent of the humans you serve?

Real, sustainable business growth comes from building a solid foundation, and that starts with understanding the power of a search or discovery based marketing funnel.

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This is an important difference in responsibilities with coaches—their are typically no "deliverables" beyond time in most coaching practices

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Consultant vs Coach: What's Right for Your Business? - Sarah Moon Consulting Consultants and coaches both play important roles in supporting growing businesses. But, the roles are quite different. We break down the roles, impact, and how to choose which you need in this comprehensive guide.

Seven Simple Marketing Strategies for People Who Hate Marketing

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