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Solve your marketing problems, build your brand's authority and sell more stuff using the principles of inbound marketing. I specialize in lead-gen content, landing pages, email campaigns and web copy.
10/06/2022
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Apostrophe Abuse | Links and visuals illustrating an orthographic pet peeve. Loser’s Sometimes Win Posted on July 30, 2020 by ApostropheAbuse Reply (Thanks, Lydia!) Posted in Uncategorized | Leave a reply
Ten years since its publication, Daniel Pink’s TO SELL IS HUMAN: The Surprising Truth about Moving Others remains one of my favorite nonfiction books. Completely changed my perspective on persuasion in general and copywriting in particular. If you’re a fan of pods like NPR’s Hidden Brain, and How I Built This, put this one on your list. https://www.youtube.com/watch?v=rSbUV0OlC0s
Kids! Thanks for liking this page. You were invited because writing is part of your work life in some way. The goal here is to share common writing probs and offer solutions. Also, to note the lastest in corporatespeak (solutionizing) as well as those tics that have wormed their way into how we write and speak (pre-prepared.) Have fun and check back often!
WRITING TIP: White space is your friend. No one wants to open a message to a screenful of words. Line after unbroken line can be tough to read. And that can distract from the ideas you’re trying to convey. Try limiting your paragraphs to 5 lines.
09/03/2022
01/08/2021
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