Bethany Works

Thank the universe for blurred backgrounds 😉

I’m in our guest room/nieces room with all the boxes for the work we start this weekend building my office!

Life lately
We bought our forever home- The River House 💚

The past few weeks have been a blur of moving boxes, organizing, and settling in. But in between all the chaos, there’s been- quality time with family and friends, board games, and watching nature from our deck, including all the birds and a little deer family!

Up next: house renovations. I’m thinking of documenting the process over on TikTok 👀

What do you think?

You’re losing clients to brands that answered one Google question six months ago 👀
…because they showed up earlier in the search journey

Brands that only optimize for commercial keywords, aka the “ready to buy” searches like “hire a financial planner” or “brand strategist for wellness business”, are missing half of their SEO strategy.

Most people don’t Google “hire X” on day one.

They start with questions:
“What is X?”
“Do I need X?”
“When should I consider X?”

If you’re not showing up with answers, someone else is.
And that’s the brand they will trust when they’re ready to hire.

Your SEO strategy needs both informational keywords (top of funnel) and commercial keywords (bottom of funnel)

Swipe for all the details and what happens when you optimize for both

Ready to build an SEO strategy that covers both?
📲 DM us SEO and let’s map it out together

10th move as a couple
4th home purchase
1st ever “forever home” intention

P.S. We are calling it the River House 💚

Introducing 💚

Katie Burke came to us ready for a full brand refresh and website re design. She wanted to create something that makes sense for people with full schedules who don’t have time to decode complicated financial advice. Simple, elevated, minimal. Like a breath of fresh air.

So we rebranded from the ground up

🌿 Updated Brand Identity: keeping her primary logo but supporting it with a refreshed visual system, color palette, and typography)

🌿 SEO-Optimized Copy: all 7 pages of her website written to speak to families and pre-retirees who want their financial life to feel lighter and clearer

🌿 Strategic Website Design: built to reflect the calm, organized experience Katie brings to her work

Now Katie has a brand that matches the clarity she brings to her clients’ lives and a website that communicates her value.

Congrats Katie! 🎉

I genuinely love Mondays.
Not because I’m obsessed with productivity or have some superhuman work ethic.

It’s because I learned to see them as fresh starts instead of the end of freedom. And that mindset shift has changed how I show up- both personally and professionally.

A few years ago, I was stuck in this cycle of feeling behind, pushing through exhaustion, and convincing myself that stopping meant I wasn’t trying hard enough. (Hey biz owners- does that sound all too familiar?)

Then I learned about The Fresh Start Effect and realized I’d been waiting for permission to reset- permission I could’ve given myself at any moment.

So I’m sharing the strategies that helped me break that cycle. They’re simple but not necessarily easy *at first, but they’ve made building this business feel more sustainable and way less overwhelming.

If your day went off the rails, you don’t have to wait until tomorrow to start over. You’re allowed to take a break, reset, and start again.

What helps you reset when things feel off track?

Most fitness training treats the body like a machine. Strengthen. Fix. Repeat.

But we aren’t bots, and our mind body synergy is essential to our well being and strength building.

That’s the foundation of - and we just launched Seth Budai’s brand refresh and new website this week!

After nearly two decades of teaching movement, Seth saw what was missing in the fitness world, an attuned understanding that our body holds emotion, memory, energy, and intelligence (plus muscle 💪).

His approach doesn’t force progress, but rather restores connection. Through breath, somatic awareness, and foundational movement, clients learn to listen to their bodies and rebuild from the inside out.

When Seth came to us, his practice was built on depth and this wisdom- but his brand hadn’t caught up yet. It didn’t communicate the full scope of his philosophy or the transformation clients experience through his work.

So we got to work:
🌀Refreshed his brand strategy to clearly position his unique approach

🌀Updated his visual identity (keeping his iconic symbol but refining typography and color palette)

🌀Wrote SEO-optimized copy for all 5 pages of his website that speaks directly to his ideal clients

🌀Designed and built a website that reflects the presence and care Seth brings to his training while guiding visitors to take action

Now his brand matches his work.
His website communicates his value without compromise. And he has a foundation that positions him as the guide for people who want to not only build strength but also move with confidence.

Congratulations, Seth! This project has been so fun to work on 💚

Ready for this kind of transformation?
📲DM us BRAND and let’s chat!

It’s launch week and I love seeing officially out in the wild! 💚

Two years ago, Didi stepped away from a demanding career in tech. On paper, it didn’t make sense. But she felt the growing tension between work, identity, and the life she wanted to build, especially after becoming a mom.

That leap of faith became the foundation for Everleap Financial Planning™ - a fee-only, fiduciary firm for first generation immigrants building lives in the U.S.

The name itself is a reminder of the leap she took- and the many smaller steps that followed. Now, she’s using her unique mix of technical expertise and lived experience to help high-achieving first-gen immigrant professionals navigate complex financial lives so they can move forward feeling clear, confident, and financially secure.

When Didi came to us, she knew exactly who she wanted to serve and why. But she needed a brand that could communicate that depth, nuance, and human-centered approach in a way that felt authentic.

What we built together:

🌱 Brand Strategy rooted in her story, her values, and the transformation she guides clients through. We defined her ideal client personas, messaging framework, brand voice, and creative direction.

🌱 Brand Identity that feels approachable and distinct in an industry that often looks the same. Custom logo suite, color palette, typography, social templates, and brand guidelines.

🌱 SEO-Optimized Copy for all 5 pages of her website, strategically written to connect with her ideal clients and position her as the clear choice.

🌱 Website Design & Development that’s both beautiful and functional (in my opinion 😉) built to convert visitors into aligned inquiries while reflecting the care and intentionality Didi brings to her work.

Now Didi has a brand that stands out. A website that communicates her value clearly. And a foundation she can build on as she grows.

Congratulations, Didi! This is just the beginning, and I’m so excited to watch what you build from here💚

If you’re ready to launch your business with a brand that reflects the depth of your work, DM us BRAND