SteelBlue

Production continues at our Kentucky plant.

Our team is on the floor closing out the week, building the door and hallway systems the self-storage industry counts on.

Have a great weekend, and let's finish the month strong.

Trucks are rolling this week. We're shipping SteelBlue doors and hallway components to job sites right now, manufactured and loaded by our team.

Thank you to our loyal customers for your continued support and dedication. We're proud to keep serving you and your customers as your manufacturer of doors and hallway systems.

Our new episode is out!

The commercial door world runs on different expectations than self-storage, so when we launched our commercial line, we gave it a look of its own.

It still lives under the SteelBlue name, but you will see the difference across our site, our marketing materials, and our social feeds.

We sat down with our creative director, Chloe Grote, to walk through how the whole identity came together.

Commercial by SteelBlue is a brand that is built to last, just like our doors.

Link to the episode in the comments!

Building a brand looks simple from the outside, a logo, a color, a name.

The reality is months of iterations and decisions made by people across the company.

We went through all of it recently while creating a dedicated brand for our commercial door line. That side of the business serves a different audience than self-storage, and it deserved an identity built for it.

Tomorrow we release a new podcast episode with our creative director, Chloe Grote, walking through how it came together. The concepts we passed on, the one we chose, and why.

More tomorrow!

Storage demand is firming up. National occupancy rose 3.6 points year over year, with REIT facilities at 87.7 percent, according to TractIQ.

For the benefit of operators, a door in daily use holds up better than one left to sit. Regular cycling keeps the springs loose and working.

The problematic doors are the ones on units nobody has opened in months, where prolonged tension on the springs eventually leads to failure and replacement.

A few minutes of upkeep on those idle units saves a service call later.

Check out our maintenance guide in the comments!

High-wind projects need a roll-up door that performs under pressure.

The SteelBlue 1250 Series is built for those jobs. The J-clip wind lock system carries ratings up to +53.9/-61 PSF on openings as wide as 14 feet, engineered for coastal, industrial, and recreational buildings in demanding wind zones.

If you have a high-wind opening coming up, take a look at the 1250 Series!

Link in comments.

New development across self-storage has slowed this year. For owners already in the market, that is an opening.

Fewer facilities breaking ground means growth comes from winning renters from the property down the road. The way to do that is to strengthen what you already own. Your doors are the first thing a renter sees, and a clean, smooth-operating door signals a property worth paying for.

If your doors are showing their age, our team will walk you through the options for your facility.

Full story in the comments.