Better than AI Blogs

I received an email with this message:

𝗔𝘀 𝗮 𝘃𝗮𝗹𝘂𝗲𝗱 𝗖𝗵𝗮𝘀𝗲 𝗰𝘂𝘀𝘁𝗼𝗺𝗲𝗿, 𝘄𝗲'𝗿𝗲 𝘁𝗵𝗮𝗻𝗸𝗶𝗻𝗴 𝘆𝗼𝘂 𝘄𝗶𝘁𝗵 𝗮𝗻 𝘂𝗽 𝘁𝗼 $𝟵𝟬𝟬 𝗼𝗳𝗳𝗲𝗿!

Do you know what's wrong with this, grammatically speaking? Most people wouldn't, and it's an issue I see all the time.

The introductory clause, "as a valued Chase customer," should introduce the next noun or pronoun—in this case, "we." But it doesn't. We represents Chase, and they're not a valued Chase customer.

How it should read is this:

𝗔𝘀 𝗮 𝘃𝗮𝗹𝘂𝗲𝗱 𝗖𝗵𝗮𝘀𝗲 𝗰𝘂𝘀𝘁𝗼𝗺𝗲𝗿, 𝘆𝗼𝘂 𝗱𝗲𝘀𝗲𝗿𝘃𝗲 𝘁𝗼 𝗯𝗲 𝗿𝗲𝘄𝗮𝗿𝗱𝗲𝗱 𝘄𝗶𝘁𝗵 𝘂𝗽 𝘁𝗼 $𝟵𝟬𝟬!

We call this a 𝘮𝘪𝘴𝘱𝘭𝘢𝘤𝘦𝘥 𝘮𝘰𝘥𝘪𝘧𝘪𝘦𝘳, and they run rampant in writing. Heck, JPMorganChase is a HUGE company, and yet their copywriters got it wrong.

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Most small businesses don’t have time or know-how to craft content in a way that drives results. Better than AI Blogs writes blogs (and more!) that engage, educate, and entertain to help you build an audience and generate more revenue—at a price point that fits your budget.

I've done it; I'm sure you've done it: You land on a website for a business that seems like there's nothing happening. Are they still in business? The content feels old, perhaps the date isn't current, and there's no new content. Not only can this make visitors wary; it also keeps Google from indexing the site regularly. These companies are striking out twice.

The fastest way to update the content on your website is with—you guessed it!—a blog. Visitors will see that you're adding something new, and Google will pay attention as well. Win win!

Adding and updating a blog gives your brand a voice and a reason for customers to interact. Whether they’re learning from you, sharing your posts, or asking questions, engagement turns curiosity into trust—and trust into sales.

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Most small businesses don’t have time or know-how to craft content in a way that drives results. Better than AI Blogs writes blogs (and more!) that engage, educate, and entertain to help you build an audience and generate more revenue—at a price point that fits your budget.

Think your website is just a digital business card? Think again! Adding a blog (and continually sharing new content) transforms a how-hum website into a conversation starter, a trust builder, and an SEO magnet.

When potential customers search for answers, Google serves up helpful content—not just homepages. That means if you’re not blogging, you’re missing out on organic traffic, brand awareness, and—let’s be honest—paying customers.

A blog isn’t just words on a page; it’s a 24/7 salesperson working for your business. If you're not investing in blogs accordingly, you're not maximizing your results.

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Most small businesses don’t have time or know-how to craft content in a way that drives results. Better than AI Blogs writes blogs (and more!) that engage, educate, and entertain to help you build an audience and generate more revenue—at a price point that fits your budget.

Can we talk about possessive pronouns for a minute?

Recently I have seen—not once but twice—egregious errors in using these little guys. Here are the two examples:

". . . my family and I’s . . ."
". . . my wife and I's . . ."

Take a breath and read these with me, kids. No one says, "I's" anything. We say my or mine (ahem, possessive pronouns). I've gotten used to people saying, "Me and my friend went somewhere" and "That belongs to my husband and I," and while those errors are just as frustrating to me, I cannot get beyond how anyone would think "I's" is correct.

FYI, in the above, they should read:

". . . my family's and my . . ."
". . . my wife's and my . . ."

I cringe at what schools have NOT been teaching students. And now I have a new label for this issue that confronts me: I have grammatical Tourettes. You're welcome.

We are ready to celebrate Valentine’s Day. How about you?

Definitely how it feels after taking time off during the holidays.

As we celebrate winter solstice today, and look toward all the winter holidays, may the lights of the season guide you out of the darkness and into a bright and prosperous new year.

Happy National Hot Cocoa Day!

The real question: How do you like your cocoa?
☕ plain
☕ marshmallows
☕ whipped cream
☕ ALL the toppings!

Let me know in the comments!

Wishing you a wonderful day of gratitude and love with those nearest and dearest to your heart.

I just received a lovely gift of a whistle to carry on my keychain or in my pocket when hiking. The packaging was customized and gave instructions, and I very much appreciated the gift, but after looking through all of it, I found no branding or call to action.

Are you missing these vital components in your content? Most content will be branded because it's on your website, a brochure, or on LinkedIn under your name or company name. But have you thought to include a call to action?

Your CTA could be as simple as "call us," "click here," or "schedule an appointment." On packaging, include your website URL or phone number.

Remember, if you don't tell your audience what to do, it's likely they'll do nothing.



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Most small businesses don’t have time or know-how to craft content in a way that drives results. Better than AI Blogs writes blogs (and more!) that engage, educate, and entertain to help you build an audience and generate more revenue—at a price point that fits your budget.

In every piece of content I write, my goal is to include the 3 E's:

➡ Educate
➡ Entertain
➡ Engage

This starts with the title or subject line and goes through the entire piece.

Need help with incorporating these? I got you.
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Most small businesses don’t have time or know-how to craft content in a way that drives results. Better than AI Blogs writes blogs (and more!) that engage, educate, and entertain to help you build an audience and generate more revenue—at a price point that fits your budget.