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Confession:
I help local businesses get Google reviews all the time.
Dentists.
Contractors.
Restaurants.
Service providers.
But for some reason, I never thought I needed them for my coaching business.
I told myself testimonials were enough.
Then I remembered something I teach clients all the time:
Google can't rank testimonials sitting on your website.
If you want people searching for business coaches, marketing consultants, accountability coaches, or strategy support to actually find you, Google reviews matter.
So I finally got over my own resistance and started asking.
And honestly?
The hardest part wasn't getting the reviews.
It was getting out of my own head long enough to ask for them.
Sometimes the advice we give everyone else is the exact advice we need to take ourselves.
🎙️ We talked about this and so much more in Episode 9 of Probably Most Definitely Overthinking This:
Is Authenticity Becoming Performative? The Truth About Social Media, Vulnerability & Going Viral
In a world of perfect skin, perfect lighting, perfect backgrounds, AI filters, edited captions, removed "ums," and curated highlight reels...
Perfection is not my standard.
I'd rather help you become confident enough to show up exactly as you are.
And honestly?
Making that decision has been one of the best business decisions I've ever made.
Because people don't buy when they know you're perfect.
They buy when they know, like, and trust you.
When you show up consistently as yourself, that trust gets built so much faster.
My clients don't have to wonder who they're getting on a coaching call.
They've already met her.
In my content.
On my videos.
In my emails.
On my podcast.
The same person online is the same person they'll sit across from.
I truly believe that's one of the reasons I have a very high close rate with new clients.
Not because I'm the smartest.
Not because I'm the most polished.
But because people know exactly what they're getting.
Your authenticity isn't a weakness in business.
It's one of your greatest marketing assets.
🎙️ We dive deeper into this conversation in Episode 9 of Probably Most Definitely Overthinking This:
Is Authenticity Becoming Performative? The Truth About Social Media, Vulnerability & Going Viral
03/06/2026
Growth usually feels uncomfortable before it feels rewarding.
That is why so many entrepreneurs stay inside patterns that feel familiar even when those patterns are keeping them overwhelmed, stuck, underpaid, or constantly exhausted.
Your brain is wired to keep you safe.
Not necessarily successful.
Sometimes the next level of your business requires you to stop choosing what feels comfortable and start choosing what actually creates growth. 🔥
01/06/2026
You probably did not lose your drive.
You likely built a business that now requires a different version of you to sustain the next level of growth.
I see this constantly with high-capacity entrepreneurs.
The same version of you that could:
• hustle nonstop
• say yes to everything
• carry the entire business
• operate in chaos
• and survive on adrenaline
…eventually becomes the very thing limiting growth.
Because what gets you started is not always what sustains scaling.
At some point, growth starts demanding:
• stronger systems
• clearer priorities
• better boundaries
• leadership
• delegation
• emotional regulation
• and the ability to focus instead of constantly reacting
That is why so many entrepreneurs think they are burnt out, lazy, unmotivated, or “not themselves anymore.”
When really?
Their business is asking them to evolve.
🔥When you are ready to become the person who is ready to evolve, hire me.
30/05/2026
One of the biggest reasons sales feel inconsistent is because your audience is still trying to “figure you out.”
They are landing on your website, social media, or sales call wondering:
• What exactly does this person do?
• Is this actually for me?
• What problem does this solve?
• What am I supposed to do next?
And when the brain has to work too hard for clarity, it usually chooses no decision at all.
I see this all the time with entrepreneurs who are incredibly talented but are trying to market:
• too many offers
• too many audiences
• too many directions
• or messaging that sounds smart but not clear
The businesses growing the fastest right now are usually not the loudest.
They are simply the easiest to understand. 🔥
28/05/2026
After working with hundreds of companies who hire VA's for support... one of the biggest mistakes I see is hiring a VA before the business is actually clear enough to support one effectively.
Not because hiring support is wrong…
but because the foundation underneath it is still messy.
I constantly see business owners hiring help when:
• they are still unclear on their messaging
• they do not fully understand what drives revenue
• they have no systems or workflows documented
• and they are overwhelmed enough to start handing off random tasks just to feel relief
So instead of creating momentum, everyone starts spinning.
There is constant:
• fixing
• tweaking
• redefining
• reexplaining
• changing direction
• editing content
• rewriting messaging
• and going back and forth on every little thing
Not because the VA is bad.
Because the business itself is still unclear.
A VA cannot create strategy for you.
A VA cannot clarify your positioning for you.
A VA cannot decide what matters most for your business growth.
Support works best when the business owner already understands:
• where the business is going
• what drives revenue
• what the priorities are
• and how someone can truly support the mission
Otherwise you do not create freedom.
You create a bigger, more expensive version of the overwhelm you already had. 🔥
26/05/2026
If your messaging is unclear, people will not ask more questions.
They will quietly leave.
I see this constantly with business owners who are posting consistently, showing up online, and working incredibly hard… but still struggling with inconsistent sales because their audience does not fully understand:
• who they help
• what problem they solve
• or what step to take next
One of my favorite examples of this was a speaker who had incredible experience, certifications, and visibility but her messaging focused so heavily on credentials that people still were not clearly connecting to the transformation she created.
The moment we shifted the messaging toward outcomes and decision-making clarity, her speaking fees increased and the right opportunities started finding her faster.
I also see this happen constantly on sales calls.
The conversation feels “good.”
They seem interested.
You answer all their questions.
Then the call ends with:
“Let me think about it.”
And now you are sitting there trying to decode the conversation wondering:
“Did they actually want this?”
“Should I follow up?”
“Maybe they’ll buy…”
Most of the time, the problem is not the offer.
The next step was never made clear enough for the brain to confidently make a decision.
Because confused people do not buy.
Clear people do. 🔥
24/05/2026
One of the hardest transitions for high-capacity entrepreneurs is realizing that being capable is not the same thing as being scalable.
You CAN do everything yourself.
That is usually the problem.
Because eventually your business starts depending on:
• your energy
• your availability
• your memory
• your decision-making
• and your capacity to keep carrying more
And at first, that level of involvement can feel rewarding.
Until the business starts feeling heavy.
Until growth starts creating exhaustion instead of excitement.
Until every vacation, sick day, or personal emergency suddenly feels stressful because everything still runs through you.
The goal is not to become less involved.
The goal is to stop being the bottleneck.
Because the businesses that scale long-term are usually built on:
• systems
• structure
• delegation
• trust
• and clear operational support
Not one exhausted entrepreneur trying to hold everything together alone.
And if this season of business feels heavier than it should… there is probably something your business is asking you to let go of. 🔥
Ready to level up? Book a strategy call
22/05/2026
What would change in your business if you stopped trying to do everything yourself? 🔥
Okay friend… we need to talk. 👀
Our newest podcast episode is one of those conversations that starts with social media and somehow turns into a full-blown “wait… are we all doing this?!” moment.
Like… are people actually being authentic online? Or have we all just gotten really good at performing authenticity? 😅
We got into crying videos, curated vulnerability, going viral, oversharing, building a business online, and that weird pressure to always be “real” while somehow still looking put together.
And honestly? This one is SUCH a must-listen if you’ve ever:
✨ questioned what’s actually real online
✨ overthought posting something
✨ wondered if vulnerability has become a strategy
✨ felt the pressure to show up online in a certain way
This felt like one of those coffee chats where you accidentally unpack the internet, human behavior, and your own life choices all at once 😂
Go listen and tell me your thoughts because I KNOW this one is going to spark opinions 👇
🎙️ https://youtu.be/gTHmwx0Z8vE