LBR Insight

This July, embrace socializing and building meaningful relationships with one another. Social Wellness Month is all about nurturing those relationships, not only externally but internally as well. Focus on putting your best foot forward and getting the most out of every day.

Contact us today and see how we can be a great partner for your study!

LBR Insight - We Get It.

We don't just employ our moderating techniques for research - we use them during our research planning and kickoff stage as well because we love to hear directly from our clients exactly what they are looking to get out of the research - in their own words. This way, we identify key topic areas that need to be addressed, understand new or potentially hidden objectives and can also determine the priority of topics.

Kick-off this exciting season of Summer with LBR! Let's dive into research this season and uncover fascinating insights and stories, contact us today!

Find out how we can assist with your next project! Contact us today at [email protected]

Happy Juneteenth from LBR Insight!

We'd like to recognize the significance of today as LBR fully supports freedom and equality for all. As we celebrate the day, we encourage all to take a moment to remember the sacrifices of the many Black and African-American she-roes and heroes that stood for a greater cause and paved the way to freedom for our future generations.

At LBR we have a philosophy that we should be having conversations, not interrogations. We develop our Conversation Flow™️ to ensure we can follow the respondents thoughts and perceptions, while hitting all of the objectives. By giving our moderators this freedom, we are able to answer questions that our clients didn't even realized existed.

Check out these 6 helpful tips from Quirk's Marketing Research Media that can assist in building trust with your target audience(s). By developing thoughtful content, your audience will remain captivated and informed, and will look to your brand as a reliable source for news and information.

Check out the full article here: https://www.quirks.com/articles/6-tips-for-developing-differentiated-and-thoughtful-content

Today, LBR Insight was able to join RIVA Market Research & Training Institute, QRCA, and the Insights Association, as well as many others, in honoring the life and legacy of Naomi Henderson. Known as a leader in qualitative market research, and founder of RIVA, Naomi has helped to shape the qualitative world as we know it, and has personally trained and mentored thousands of moderators around the world. It was truly touching to hear both the professional and personal experiences of so many during the tribute and understand the impact she has had on so many lives.

Both Laura Radosh Butt, LBR Insight's founder, and Maggie Kane, our Vice President, were both personally trained by Naomi and each new member of the LBR team is provided her book, Secrets of a Master Moderator. We strive to be like Naomi, and continuously learn and better ourselves and our practice.

Happy Pride Month! Today and everyday we support the LGBTQ+ community and are ally's in the fight for equality in all forms, including justice, rights, safety, and self expression. We operate under the simple premise that people are people and no matter their identity - should be treated as such.

At LBR Insight, we are always brainstorming new and innovative ways to get deeper and more authentic insights for our clients. One way we do this is pre-work assignments.

They provide the respondent an opportunity to answer questions/show scenarios that are relevant to the topic, but give the freedom of time which allows respondents to think through their response and lay them out in the way they deem most appropriate (which also tends to provide more insight into their lives/mindset)

We often will allow respondents to represent their attitude on the topic and leave it up to them whether they take it in an emotional or rational direction (or both), and is often used as an opener to the discussion entirely.

“How important it is for us to recognize and celebrate our heroes and she-roes.”

- Maya Angelou