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https://adage.com/article/tech/googles-elite-hacking-team-reveals-untimely-bug-iphone/2194241

The continuation of digital hacking revelations are something we all understood. The acknowledgement only goes so far; our global community and constant utilization of connected devices within information technology are always going to be subject to cyber and security risks.

Google’s elite hacking team reveals an untimely bug in the iPhone The bug allows hackers to become privy to private information, such as conversations through iMessage and WhatsApp.

Irish Regulators Begin Investigating Google For GDPR Infringement Real-time bidding is under the gun in Europe. On Wednesday, Ireland’s Data Protection Commission (DPC) opened a formal investigation into whether Google’s ad-exchange data-processing practices violate the General Data Protection Regulation (GDPR).

Comcast Technology Solutions Has A Unified Platform To Deal With Wonky Workflow On Wednesday, the smart TV operating system launched Activation Insights, an OTT planning tool that helps buyers plan OTT buys by understanding how much budget to shift from linear TV to maximize returns.

: "Great article by The Washington Post, Geoffrey Fowler on "Digital Assistants" such as Amazon's Alexa, Google's suite of connected home products and Facebook's competitive product set...

John A. Pedicino on LinkedIn: "Great article by The Washington Post, Geoffrey Fowler on "Digital Assistants" such as Amazon's Alexa, Google's suite of connected home products and Facebook's competitive product set. Don't forget your Android or... May 6, 2019: John A. Pedicino posted an article on LinkedIn

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https://adexchanger.com/ecommerce-2/amazon-goes-big-on-conquesting-ads-despite-the-blowback/

Amazon Goes Big On Conquesting Ads, Despite The Blowback | AdExchanger Amazon is ratcheting up conquesting campaigns, both as an ad platform and as a private-label brand operator. Conquesting is when a brand tries to directly peel off a competitor’s customers or audience. It was a limited strategy in the old world of media and shopping, where there wasn’t much data...

AppLovin Picks Up $400M In PE Investment, Plans Acquisitions And Potential IPO Private equity firm KKR bought a $400 million minority stake in the app marketing and discovery platform on Tuesday, lifting AppLovin’s valuation...

Battle Royale begins - Comcast NBCU - FOX

AT&T Can Acquire Time Warner, District Court Rules The Washington DC, District Court on Tuesday gave the go-ahead for AT&T’s $85 billion merger with Time Warner, a decision with far-reaching...

"As we enter a more data-driven era of TV advertising, it is important to think of these advanced tactics, not as individual campaigns but pieces of one holistic television initiative. Testing is critical... it is important to move beyond that initial phase and introduce the new proven tactic to the larger overall media mix."

Advanced TV Tactics: Pieces Of A Holistic Media Strategy | AdExchanger "On TV And Video" is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by Michael Bologna, president at one2one Media. As the annual network upfront presentations concluded, agencies and advertisers were strategizing on how to best act on the serie...