Klaus Club

KEY TAKEAWAYS
Digital marketing promotes products and services through channels such as websites, mobile devices, and social media platforms.
Digital marketers have a number of tools to measure the effectiveness of their campaigns.
One of the biggest challenges digital marketers face is how to set themselves apart in a world that is oversaturated with digital ads and other distractions.

he following are some of the most common KPIs that marketers can use to gauge how well they're doing:
Click-through rate: This KPI is commonly used to measure the effectiveness of online advertising, by counting the number of people who clicked on a particular ad as a percentage of all the people who might have seen it.
Conversion rate: The conversion rate goes even further than the click-through rate to compare the percentage of people who took some desired action, such as making a purchase, to the total audience that a particular ad or promotion reached.