Freightforwarder.biz Weekly

Three Top Generative AI Tools Were Asked to Create a Logistics Marketing Plan… Here Are the Results

At this point, most marketers have played around a little bit with tools like ChatGTP, Bard, or Copilot. Chances are your results using AI to write logistics content have been mixed. We’ll leave it to you to decide how AI might be able to help with your day-to-day content creation (at least for now).

But, wanting to dig deeper into AI, we decided to try and understand if AI can be a useful tool for marketers and company leaders to perform more big-picture ‘thinking.’

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The freightforwarder.biz Weekly — ffb Weekly Freight forwarders, like most companies, are trying to figure out how they can take advantage of what AI can offer. Here’s what happens when you ask three leading tools to create a 12-month marketing plan.

freightforwarder.biz's Week 6 Newsletter for Logistics Marketers is out! You can find it here: https://www.freightforwarder.biz/campaigns/view-campaign/0yN6pMQuUSrHE6vcp-KTEtZ4qXNQByla8yVGnz640wT0S9o5SV7qsRV5jc6-fo0NRLK2kqnbQfJ_l5GqlzVhw2SN1MTnkkJn

Freight Forwarders: Do Your Customers Care About Your Technology?

The answer depends, but focus groups this author has been a part of show that smaller shippers do NOT place much value, if any, on technology for some surprising reasons. There are exceptions, but most care about the people they talk to on the phone who take care of them. As a shipper’s volume increases (in terms of the number of shipments), they will place more value on technology like online tracking, rate search, and reporting.

There is more to the story. Read the full article here:

The freightforwarder.biz Weekly — ffb Weekly So, do your shipper customers really care about your technology? Freight forwarders need to know.

Hey Freight Forwarders… What Are You Actually Good At?

It’s limiting for a forwarder/ NVOCC to think they can be good at handling any kind of freight. Yes, freight is freight on one level, but providers that understand the types of customers they’re best at working with are better off in the long run.

So, how can limiting the types of customers you target be a growth strategy? Sure, you are competing for less freight, technically, but you're also cutting out more of the competition. Attempting to be everything to everyone is a flawed strategy. So, if you are going to niche down, you might as well do it with customers who you are good at serving and who fit in well with what your company does.

The freightforwarder.biz Weekly — ffb Weekly Freight Forwarders and NVOCC can increase sales by focusing their marketing on specific types of customers.