Matt Beck
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CEO and Founder of FreeSalonEducation.com and Co Owner of Gratitude Salon | Hair Industry Educator | YouTube personality
06/16/2026
The single biggest shift you can make is moving marketing into your financials as a fixed line item.
Connecting the lines and adding that volume. Here is my take on the classic wolf cut
Airy, texturized layers without losing your length
From flat to flowing!! A quick look at pivoting triangle sections for maximum volume.
06/08/2026
One Year Onboarding Roadmap
Shift your vertical lines to a pivoting flow for a round, natural shape that builds effortless movement
06/04/2026
If your salon career isn’t fun, you’re doing it wrong. Who is your favorite guest in the salon? It’s not about who spends the most money, it’s about frequency of visit.
Have you tried Channel or X Cutting yet?
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