Dynamic Digital Advertising

The AR app custom designed and developed by DDA for the official licensee of FIFA and the Olympic Games takes special event pin collecting to the next level by adding augmented reality interactivity to the custom FIFA Qatar 2022 pin. With a custom QR code, users can scan the pin with their smartphone and bring the Qatar World Cup logo on the pin to life. After a few spins, the logo pops out and becomes a large, human-sized 3D model that users can place next to their photo subject in order to capture the perfect AR-enhanced photo, which can be shared with friends and family to enhance the FIFA World Cup experience. With the latest augmented reality technology and original multimedia design, the FIFA Qatar 2022 AR Pin App is set to transform the collectibles industry.
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While augmented reality is highly useful for mobile devices, such as smartphones and tablets, this application will be available with a hands-free option for maximum effect. Augmented reality places you into an informational landscape, with graphic features that range from objects and avatars rendered with lifelike accuracy, to floating text that sits directly into your unique camera viewpoint, to diagrammatic graphics like arrows and indicators that take you where you want to go. The text, combined with audio prompts, can deliver real-time information. Additional pertinent information, such as alerts on changes to traffic on your route or weather updates for your local area and any others your route passes through, can be fed from online sources and presented in real-time as well.

Operate-It will allow users to access the software over their smartphone tablet or hands-free device. In a virtual setting, the camera viewpoint will direct them to a virtual piece of equipment. Operators can be prompted through a series of steps depending on different conditions. Standard operations, troubleshooting, and repairs can be fully covered, using directional arrows that appear in the 3D computer space from your unique camera perspective. For trainees onsite, the real equipment can be augmented through directional indicators and instructions, with arrows and floating text instructions to guide operators through the use of the actual equipment. In both contexts, Operate-It can address the specific needs of the company and its associated equipment to make the clearest instruction set possible and to lessen the learning curve for any prospective trainee.

Users will access the Prenatal/Postnatal AR app through their smartphone or tablet. Using the camera as the source of the interface, the prospective mother can scan her belly and hear the heartbeat of their baby. Images similar to ultrasound can make the life of their baby more vivid, and additional graphics will float in the camera view around the scanned area, with informational graphics and text labels for real-time data. Images can be stored and the progress of childbirth can be fully documented, with vital sign information that can be archived and reviewed by medical professionals. Once the child is born, they can be scanned with the camera to acquire more real-time information, with tips for avoiding diaper rash, methods to treat minor issues, feeding tips, and vital sign data. This information can be stored for consultations with the pediatrician, and medical professionals will also be able to use prenatal/Postnatal AR as an extension of their practice, with the capability to network with their patients during the early stages of the postnatal process.

Using a smartphone or tablet, players can access AR Chess to begin. Players can opt to use a real board, and two players can play as in a traditional setup, or one player can play against the computer using a virtual board. The 3D computer board will appear in your actual setting as if it is a real object, complete with photorealistic effects of light, shadow, and reflection. For single-player games, you can even play against a favorite player in the form of an avatar, sitting reflectively across from you. All sorts of accompanying graphics can be introduced to enhance the play; hints can highlight squares on the board, and alternate lines of play can be suggested in sequence.

By using your camera viewpoint, 3D computer objects appear in your perspective and adjust to changes in movement to appear as if they float or land in real space. Notes can now inhabit your landscape with reminders and notes you can make on the fly. The format can be changed according to priority and set up through a centralized source via text or voice-activated commands. Now when you take a walk, your virtual reminder can remind you when you need to attend to errands or appointments.

Purchasers will access their app from their mobile, online device, whether it's a smartphone, tablet, or hands-free device. The interactive capability of AR will allow one to quickly assess the size and scale of a given set of goods. Using the camera's lens on their device, users will be able to associate precise data into their perspective, with floating text that appears next to items being reviewed. This data can be updated in real time and adjust to shifts in position as users scan their items. A running tally of per cost purchases will allow for a speedy yet accurate account of the inspection, and purchasers can arrive at an agreement with the seller in a more efficient format.

AR Onboarding makes it easy for companies to provide the broadest and most comprehensive AR instruction program for new employees. Once accessed through a smartphone or tablet camera, AR Onboarding can introduce context-specific labels that add dynamic information about facilities, troubleshooting, company maps, packaging, and equipment operation procedures, etc. Those in specific branch locations can receive interactive maps of large complexes, receive information about personnel and specialized activities on the campus, as well as many types of employee-specific data, all delivered via an in-situ AR learning model.

Hang-It Yourself is an exciting concept that allows you to make over any space whether it's your room, your living room, or even your entire home, and set up an ensemble of paintings, murals and other works of art for you and your friends to share. Frames can be chosen and switched out as needed, and paintings and art can be readily changed in size. Filter colors and other effects can change the art itself and video screens can be just as readily installed as a still life. With Augmented Reality you can also add photo-realistic features to your room, with elements that adjust for changes of light and shadow in real time for a seamless and vivid experience.

Using your smartphone, tablet or hands-free device, you can access Discount AR in a shopping establishment. A unique experience can guide you through hidden and exclusive discounts customized to your needs, preferences, family size, and many other factors that can be captured upon an individual registration, or through a registration based on Facebook ID. These discounts can change during your visit, and be developed to increase the attraction and incentives the physical space already provides.

People ID is an innovative method for identifying colleagues, friends, relatives, and business acquaintances. Augmented Reality adds a layer of interactive computer information into your smartphone's camera viewpoint, and, when a familiar face is located, an identifier will appear on screen. More textual data will appear as a floating graphic as it resides on the smartphone screen, making it easier to connect the name with the face.

With Find-It, your smartphone can now act as a means to keep tabs on all of your personal items. Location data about your keys, tools, and any other valued item can be readily collected, tagged, and stored by your camera as you scan your home. When an item is missing, you can call up the photo of the item and an identifier will sound with a ringtone, with real-time information that appears to float inside the space. Find-it can also be easily programmed to add, delete, and edit important objects as you acquire them.