American Advertising Federation, UWF Chapter

*Attention* Club AD president and other members of the board please send me a message stating your position in the club, and I will give you administrative authority to run/update the UWF AAF page. Thanks.

-Alex H.

Facebook: Alex Hogan

Ad of the Day will start again the first Monday of May. Be sure to visit the page and leave your feedback.

-Alex H.

Good use of alternative media, here.

*** Emily! Send me a Text!! *** __ Hey fellow Ad Major's. I hope everyone is doing great! Please, take advantage of the Home Depot most promising Minority Student! Read below.

With the support of The Home Depot, AAF’s Mosaic Center on Multiculturalism will award fourteen $5,000 scholarships to deserving minority students majoring in advertising, marketing or communications. As college sophomores and juniors, these students should exhibit the potential to become one of AAF’s Most Promising Minority Students by their senior year.
APPLICATION SHOULD INCLUDE: ELIGIBILITY:

Application form
Current résumé
Official college transcript (sealed)
Recommendation letter from
college professor or employer
Essay addressing the following topic (250
words or fewer): What does “Multicultural
Marketing” mean to you? Is it still relevant?
Should advertisers market differently to different segments( i.e. Hispanics, African Americans, Asians)? Why or why not?



Applicant will be considered for a scholarship only if he or she meets the following criteria:

College sophomore or junior at the time of application deadline
Maintain a minimum cumulative 3.0 GPA (on 4.0 scale)
Must be a U.S. citizen
African, Asian, Latino, Native American or Pacific Island descent

APPLICATION DEADLINE: JANUARY 27, 2012 (5PM EST)

mental_floss Blog » 9 Innovative Outdoor Ads

Found some really original outdoor ads. Check them out!

mental_floss Blog » 9 Innovative Outdoor Ads Everything you need to feel smart again.

Welcome back everyone - Spring semester is in full-swing. NSAC is in the works, and Club AD meetings are beginning to take place again. Let's get this page active again. - Alex B. Hogan

Clever use of alternate media. - Alex

Jaki did you do that.

why is jaki the face of the UWF AAF chapter haha.

November 7th, 2010 - Ad of the Day - Army Special Forces - Notice where the brochures are located- Alex

November 3rd, 2010 - Ad of the Day - Allstate - Are you in good hands?


These are the ideas we need to strive to create.

Who's Buying What in Super Bowl 2011 - Advertising Age - MediaWorks

Here is something a little fun for all of your sport lovers!
http://adage.com/mediaworks/article?article_id=146802

Who's Buying What in Super Bowl 2011 - Advertising Age - MediaWorks With inventory for Super Bowl XLV all sold out, according to Fox, here's our tally of what advertisers have bought.

Best Places to Work in Marketing & Media 2010 - Advertising Age - Special Report: Best Places to Wor

Check this out - the best ad/marketing places to work according to AdAge ( Yes I do read a lot of news, I think its all about learning so have at it!!!!)

http://adage.com/bestplaces2010/article?article_id=145945

Best Places to Work in Marketing & Media 2010 - Advertising Age - Special Report: Best Places to Wor Despite or even in light of economic challenges, there are companies that are thriving in their commitments to their employees and to their work.

The IPad and Your Brand: Six Things to Know - Advertising Age - DigitalNext

The I Pad is growing - More people will get IPads as the Holiday Season pans out - Great new Medium, Read on -
http://adage.com/digitalnext/post?article_id=146868

The IPad and Your Brand: Six Things to Know - Advertising Age - DigitalNext How do we use this platform and how does it fit with our overall marketing efforts?

Melchers Travel Agency: OS X Desktop | Ads of the World

Clever Ad I didn't have time to show in the meeting today
http://adsoftheworld.com/media/print/melchers_travel_agency_os_x_desktop?size=_original

Melchers Travel Agency: OS X Desktop | Ads of the World Advertising Agency: BBDO, Taipei, Taiwan Creative Directors: One Chang, George Liou Art Director: Tom Huang Copywriter: Ivy Lu Published: June 2010

Let's stop creating advertising and start creating 'disruptive entertainment.'

Disruptive Advertising is seeming to be a trend from my reading. Another trend is free information which leads to loyalty and makes the prospect find you! Here is a good article to get you thinking

http://creativity-online.com/news/lets-stop-creating-advertising-and-start-creating-disruptive-entertainment/146751

Let's stop creating advertising and start creating 'disruptive entertainment.' Not logged in. Login Now? Subscribe | Submit Work | Sign up for newsletters | Help

October, 28th - Ad of the Day - Elevator Campaign. There is a bunch of these elevator ads - This is a great idea for an alternative media.

October, 27th - Ad of the Day. I thought this was very clever. Billboard in front of building/illusion.

-Alex

October 26th - 2010 - Ad of the Day. This is a look at an entrance/exit to a subway system. Idea is to express how much room the new mini coopers have.

Join us at AdFed:30 this Wednesday at Jackson's, 5:30-7:30. Semi-professional attire, at least, please. (Ladies: no mini skirts. Gentlemen: nice shirt. You get the idea.) Let's make a good impression on the local advertising professionals.
-Kim

https://nautical.uwf.edu/files/module/groupMail/AAF_brandyou_33110.ppt.pot%20

Here's a link for a PowerPoint presentation that goes with the Brand You exercises that we talked about tonight and will be talking about next week. Let me know if the link doesn't work.
-Kim

https://nautical.uwf.edu/files/module/groupMail/AAF_brandyou_33110.ppt.pot%20

UWF ClubAd is organizing a team for the National Student Advertising Competition for next year! Contact Jaki for more information if you're interested.
-Kim

What It Takes: Ad agency founder stayed ambitious and struck out on his own

http://www.washingtonpost.com/wp-dyn/content/article/2010/10/22/AR2010102205973.html

What It Takes: Ad agency founder stayed ambitious and struck out on his own Doug Laughlin was drafted into the military right out of college and he says his time in the armed forces turned out to be the best thing that ever happened to him, career-wise.

October 20-23, 2010 - AAF Conference

So .. We are back from Dallas, TX - The conference was fantastic, and it was a great experience for the members who attended. I will upload our pictures sometime tomorrow.

Thanks for everyone who attended!

-Alex

Lauren Smith Visit!

BELOW - this is shorter and the directions go to the hotel we are staying at as opposed to the general city of Dallas which is like an hour wide... just thought it would help! - Torie

Google Maps

http://maps.google.com/maps?f=d&source=s_d&saddr=university+of+west+florida,+pensacola,+fl&daddr=32.4961203,-92.1169362+to:2493+N+Stemmons+Fwy,+Dallas,+TX,+75207&hl=en&geocode=FTIN0gEdoifN-iEyp4aOKOwStikPQLSx1eqQiDHqwLxAo6FRkg%3BFfjZ7wEdOGiC-innxKOXQkguhjECkU6DOKjERQ%3BFQWP9AEdp1s6-ilNsCTkAJxOhjFVlx8XncHgfQ&mra=ls&sll=31.532215,-91.994935&sspn=5.018213,9.876709&ie=UTF8&ll=30.164126,-93.010254&spn=10.173689,19.753418&z=6&via=1&layer=c&pw=2

Google Maps

If you missed the club meeting tonight, here's a recap; we discussed social media advertising, fundraiser possibilities, checked out the great photos of the Tom White Printer tour, and reviewed our Dallas trip. We also worked on our group projects during 15 minutes of our time.

University of West Florida to Dallas, TX - Google Maps

http://maps.google.com/maps?f=d&source=s_d&saddr=university+of+west+florida,+pensacola,+fl&daddr=dallas,+tx&hl=en&geocode=FTIN0gEdoifN-iEyp4aOKOwStikPQLSx1eqQiDHqwLxAo6FRkg%3BFYuI9AEdfWg7-ilLl0V79xlMhjGPZ0f2pJvsuQ&mra=ls&sll=31.532215,-91.994935&sspn=3.78271,10.821533&ie=UTF8&z=7

University of West Florida to Dallas, TX - Google Maps Find local businesses, view maps and get driving directions in Google Maps

Reminder: Tomorrows we will be doing certification activities and learning about Advertising on Facebook/And More (coutresy of Alex Hogan). We will also discuss our upcomming fundraiser and the Adhoc constitution committee.

Thanks to everyone who went to Tom White. It was a great experience and I think that the participation showed a great deal of dedecation.

See you all tomorrow
Jacquelyn Hale

*Reminder:* I hope everyone is physically and mentally prepared for
Dallas, TX. The 20th is on Wed. - just around the corner!

Also - If you have not sent an E-Mail to your Professors about our trip,
please do so tomorrow. This is an Excused absence, so take advantage
of it.

See you all tomorrow night,

-Alex

Leaving for the conference in 2 days

Dallas, TX is JUST around the corner! I hope you have your business cards printed, or ready to be printed and your business attire put to the side. We are taking two vehicles now so figure out which car you will be riding in.

Have a good weekend!

Business Cards, Postcards, Flyers, Brochures, Letterhead , Greeting Cards & Envelopes Overnight ~ by

http://www.OvernightPrints.com - Great site. They have a great deal going on right now for 500 cards at $12.95. The only thing is if you DO decide to get overnight delivery, shipping is very costly. If you order within the next 1HR 45MINS - They will ship today, and if you get standard shipping they will arrive ON or BEFORE the 20th - Which is the date we go to Dallas, TX.

Goodluck,

-Alex

Business Cards, Postcards, Flyers, Brochures, Letterhead , Greeting Cards & Envelopes Overnight ~ by Full color business cards available here for online design and free upload. Create your own unique design using our online designer, or upload and see your proof using our Insta-Proof system.