Calibrated Concepts

Happy St Patrick’s Day!

I’m so grateful for my 7.5 years living in Belfast. I miss it every day, but then again I missed here every day that I was there. I’ve talked many times about what it’s like having your heart be in two places.

So today I’m grateful for Ireland being the place I spent my late 20s. The place that formed our marriage’s foundations. The place I survived the pandemic. The place I started my business. The place I truly learned to make fun of myself (because everyone else already is). I’m grateful to hold 3 passports, even though the Irish one was last!

I’m grateful for the friends and family I made along the way and for every single person who visited us while we lived there 💚☘️

💻 Are you looking for some flexible, remote work? Are you at least a little bit techy? Come work with me!

👉Learn more here: https://docs.google.com/document/d/128wCjxxAsrEcSH8Ep1q7qBuALT98VOwVKbsLbWLlYJw/edit?usp=sharing

📧 If you think you'd be a good fit, email your resume/CV to [email protected]

A few places I’ve been lucky enough to work from lately!

Most of the time I’m working from home, but I get to meet clients and constituents in locally owned small businesses all over town (and sometimes I work from the dealership while my car is being serviced 😂).

With our 10 year anniversary celebration coming up this summer, we decided to get some pictures during ’s Valentine’s mini shoots!

I am obsessed with how they turned out and even more obsessed with the man and the puppy in them that bring so much joy to my life ♥️

I’m almost 2 weeks late with this post but I suppose it’s better late than never!

The ’s First Citizen Banquet was delightful! We got to dress up in the Gilded Age theme and my business sponsored a table with on brand decor, mini margarita kits, and a coffee themed giftable centerpiece.

Getting to go with my City Council hat on, but also take part with my business was something special. I’m really enjoying deepening my roots back in my hometown.

Even though I preach digital (and fully live in that world!)

I also love paper checklists. I made these printouts for local business owners to audit their own marketing in 5 minutes and have been handing them out this week. Want the digital version?

You can grab it here: https://calibratedconcepts.myflodesk.com/hometown-healthcheck

60% of your customers are on their phones. If they can't use your website easily, they’re moving on to your competitor.

My team and I build make sure to optimize every website we build for mobile phones because that’s where the money is!

🤔 Pop Quiz: When was the last time you Googled your own business?

I see amazing businesses in Eastern Oregon "leak" leads every day, not because their product is bad, but because their "Digital Front Door" is slightly broken.

I created the Hometown Business Health Check to help you stop losing those easy sales.

It’s a free, 5-minute diagnostic tool to help you spot the invisible mistakes costing you money, like:

✅ Unclaimed Apple Maps listings (iPhone users can't find you!).
✅ Broken social media links.
✅ "Ghost" pages that lead to 404 errors.

Stop guessing. Check the boxes.
Download the free PDF below and see if you score a "Local Hero" (15+ points).

🔗 Get the Health Check in the comments

👇 Be honest in the comments: When you Google your business right now, are your hours actually correct?

After taking a month off to rest and reset, I’m back in the office with a major update...

I just celebrated my 8th business anniversary, and looking back, my journey from VA to web designer to systems strategist has been anything but a straight line.

In my latest YouTube video, I’m sharing the honest truth about why I’m pivoting my business model for 2026. For years, I’ve been torn between my love for building websites and my passion for backend systems.

The truth?

Selling "systems" is hard (for me), and most business owners just want results.

That’s why I’m officially combining them. I’m no longer just building websites; I’m building High-Performance Engines.

Think of your website as a Digital Employee. It shouldn't just look pretty; it should be booking clients, sending contracts, and recovering lost sales while you sleep.

I'm also going into more detail about why this shift is crucial for my life here in Pendleton, Oregon, plus you'll find out how to access my new Growth & Maps Membership designed to help local businesses dominate search results without lifting a finger.

Watch it here 👇🏻

The Pivot: Why I’m Done Selling "Systems" and what I’m building instead 📌 Summary:💌 Grab the Hometown Business Health Check: https://www.calibratedconcepts.com/freebiesWelcome to 2026! After taking a month off to rest and reset...

From partying in Europe, getting my first big kid job, to getting married. 2016 was a massive year for me!

#2016