Catch 5 Direct

Talk about a scary headline! But in disruption lies opportunity. The demise of third-party cookies could force the industry to get creative and find solutions that improve both targeting for advertisers and the online experience for consumers.

The death of cookies and the threat to digital marketing The demise of third-party cookies could disrupt targeted advertising, but marketers are determined not to let that happen.

You can easily get lost in the details of attribution methodologies and the mathematics that drive them. All are directional, but some are better suited for certain situations and different levels of decision making. Especially in these difficult times, businesses can't lose sight of what's important. Short-term metrics matter in order to maximize efficiency, but long-term metrics and fulfilling objectives are equally important for lasting growth. Here we break down how businesses can best use marketing attribution as a tool for smart decision making. https://www.catch5direct.com/marketing-attribution-for-your-business-to-maximize-roi/

How Your Business Can Approach Marketing Attribution to Maximize ROI In this blog we summarize the most common attribution methodologies and explain how to approach marketing attribution for your business to maximize ROI.

Increased demand for industrial real estate may be an early indication of traditional retailers accelerating their push into eCommerce. As the eCommerce space is likely to become even more competitive over the next few years, online brands should be aggressively diversifying their media budgets and exploring unconventional channels to activate new audiences with engaging content.

U.S. may need another 1 billion square feet of warehouse space by 2025 as e-commerce booms With online sales proliferating during the coronavirus pandemic, the U.S. is going to need more warehouses to store hoards of boxes and handle those orders.

With recent changes to TV viewing habits, brands within all stages of growth should be considering connected TV advertising within their marketing mix. But what exactly is connected TV and is advertising on connected TV effective? In this latest write up, we answer some of the more common questions and provide the top 3 reasons why connected TV advertising can boost your brand.

Top 3 Reasons Connected TV Advertising Can Boost Your Brand Connected TV is one of the most effective ways to spend your advertising dollars. Here are 3 reasons why Connected TV can be a big boost to your brand.

"Revenue has declined by an average of 17.8% during the pandemic, survey respondents said. But many companies want to protect their competitive position even in a tough environment. Some are also rushing to meet increased demand online as efforts to fight the novel coronavirus mean consumers are venturing out less and many bricks-and-mortar stores are temporarily closed or offering limited service. Sales over the internet increased to 19.3% of total sales in May, a new high for the survey, from 13.5% in January."

Marketing Is Keeping Its Share of Company Spending, CMO Survey Suggests Marketing may be weathering companies’ cost cuts during the coronavirus pandemic so far—at least in relative terms.

By now we've all seen plenty of articles related to COVID-19 and the impact the pandemic is currently having on the economy, businesses, and our way of life. So what's next? In this short blog, we discuss how marketers can prepare for future phases of the pandemic.

How Marketers can Prepare for Future Phases of the Pandemic The COVID-19 pandemic has changed how businesses need to operate. Here we discuss how marketers can prepare for the future phases of the pandemic.

BREAKING NEWS: Catch 5 Direct is in the building WFTV Channel 9

Catch 5 helping Feeding Children Everywhere to deliver meals to our friends in Puerto Rico!

TV was a major contributor to the growth of some well-known disruptor brands. http://ow.ly/aJCU30dS0bJ

TV ad spending translates to big digital benefits The TV spend of so-called disruptor brands has increased by double digits in the last year, resulting in better digital outcomes.

BREAKING NEWS!! Viewership across national TV news networks is on the rise. http://ow.ly/6FkY30c2J0q

National TV News Viewership Soars National media networks grew 26% in the most recent week when it came to "person-viewing hours," with year-to-date viewing up 13%. Looking at just...

Study shows Ad Execs are actually overestimating video viewing on digital devices & underestimating conventional TV. http://ow.ly/aFrX30bayWd

Ad Execs Have Distorted View Of Video Across Devices, Overweight Hand-Held Ad executives have a distorted view of how much video they -- and the average American consumer -- spend on various devices ranging from...