LifeBrite Active

After much thoughtful deliberation, we’ve made the difficult decision to close our storefront.

We’re incredibly proud of what we’ve accomplished and are beyond grateful to have seen both consumers and retailers embrace our mission of offering swim-safe color options for swimwear. It’s heartening to know there are now so many companies that share our vision—proving the value of this important cause.

However, due to current market conditions, we’re no longer able to keep our pricing profitable while ensuring access to the communities we’ve always aimed to serve.

While this chapter is coming to a close, we remain hopeful that the momentum we helped build will continue to grow. Thank you for your unwavering support and for believing in us.

Never forget to dress them BRIGHT and keep them in SIGHT, for safety’s sake 💕

Safety-first colors are the best colors 💚
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Just another BRITE and sunny day in
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Someone found her happy place ☀️
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Finding your happy place can be as simple as slipping into your favorite bright swimwear and lounging by the pool. Whether it’s the cool water or the sun shining down, let your vibrant colors mirror the joy you feel. 🌞💦

Time for a good ol’ fashioned re-share 👏🏻

We’ve said it before and we’ll say it again: Contrast is KEY 🔑
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🌞 Wearing bright swimwear isn’t just about style—it’s a smart choice for visibility in the water. Make a splash and stay safe by creating contrast with your surroundings.
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Choose a bright, high-contrast color for your swimwear, like our Pink Punch, and stand out! 🏊‍♂️💙

Such a good read 👀 The Surprising Reason You Should Buy Kids Swimsuits In These Specific Colors

The Surprising Reason You Should Buy Kids Swimsuits In These Specific Colors For swim season, drowning experts say it’s important for kids to wear colorful, high-visibility suits.

Contrast is key 🔑
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Did you know that the color of your swimsuit can play a big role in your safety in and around water? High-contrast swimsuits can enhance your visibility, making it easier for lifeguards, friends, and family to spot you quickly in case of an emergency. Bright, bold colors —like this vivid red from stand out against the water’s surface, helping you stay in sight while you enjoy your time swimming.

👙🌟 Why choose bright, high-contrast colors? 🌟👙

Increased Visibility: Bright colors are easier to see from a distance, both underwater and at the surface.

Safety First: Lifeguards and fellow swimmers can quickly locate you in case of an emergency.

Easier Identification: When you dress your loved ones in vibrant colors it makes them easier to identify in a sea of nondescript swimmers.

Next time you shop for swimwear, think beyond style—consider safety too! Stay vibrant, stay visible!🌟💦

Glad to see this topic getting so much attention lately 👏🏻 and I love the sign off at the end. Parent supervision and swim lessons are tied for first (IOP) with bright swimwear as a close second 😉

The Answer: How swimsuit color can impact children's safety In this segment of The Answer, we dig into how the color of a child's swimsuit can increase water safety.

“The color of your child’s swimsuit can play a role in their safety at the pool, experts say” 👀

The color of your child’s swimsuit can play a role in their safety at the pool, experts say | CNN The color of your child’s swimsuit could impact their safety at a swimming pool or the beach. That’s according to water safety experts who have taken a close look at how the hue of swimwear may influence how visible a child is under water.

P I N K is the new B L A C K 💕
📸 : .photography
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Parents, if you haven’t gotten the memo: Bright colors are in … for ETERNITY. Gone are the days of black and blue swimwear 🙅🏻‍♂️ Dress those kiddos in and keep them in SIGHT, for safety’s sake.

How would your rash guard perform on an underwater safety test like the one hosted by ? 🤔
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According to their test: Bright, high-contrast colors were the ultimate winners, and solids fared better than prints.