InkHarmony

Fresh Ink from Nicole Schmoll - How to Create Killer Content Next Year -

Fresh Ink from Nicole Schmoll - How to Create Killer Content Next Year Want to know the no-so-well-kept secret to creating killer content in 2018? It doesn't require being an allstar writer. It doesn't require deep pockets. It doesn't even require endless amounts of time. What your content needs to succeed more than anything else next year is a plan.

Fresh Ink From Nicole Schmoll

Fresh Ink - October 2017 See my keys to writing compelling case studies.

Fresh Ink From Nicole Schmoll

Fresh Ink - September 2017 See what I've loved reading this summer!

Fresh Ink From Nicole Schmoll

Fresh Ink - August 2017 See a virtual bank that gets it right on design and content marketed to Millenials.

Fresh Ink - July 2017

Fresh Ink From Nicole Schmoll Okay, I'll admit it. I'm a pretty big Game of Thrones fan, so I was pretty excited last week to watch the premiere of season 6. I was even more excited by these GIFs a designer from Tel Aviv artfully created about the show.

Fresh Ink From Nicole Schmoll

Fresh Ink From Nicole Schmoll So this month I thought I'd make it short and sweet and talk ever so briefly about what might one day put writers out of business: video. I attended a conference summit lately where an interesting case was made for using short impromptu videos to communicate personal messages. It seems like it could...

Love Timothy Synder's quote:
"History allows us to see patterns and make judgments. It sketches for us the structures within which we can seek freedom. It reveal moments, each one of them different, none entirely unique....History permits us to be responsible: not for everything, but for something."

Fresh Ink From Nicole Schmoll

Fresh Ink From Nicole Schmoll So this month I thought I'd share a few places I've found inspiration lately. Let's face it, whatever you do, when you do it day in and day out, year after year, you have to be intentional about keeping your work feeling fresh and your spirits high. I've done that lately by finding and joining some…

Fresh Ink From Nicole Schmoll

Fresh Ink From Nicole Schmoll Spring is nearly here, and while you might be busy cleaning out your garage or cleaning up your yard, it's also a great time to do some spring cleaning on your social media accounts. In this issue, I'm sharing a blog post I came across recently with some actionable information (including a checklist...

As a copywriter, I'm always looking for ways to enhance creativity. This sounds like an awesome one! Wonder if I could write off trip costs as a business expense :-)
http://www.npr.org/blogs/health/2012/12/13/167181498/ah-wilderness-nature-hike-could-unlock-your-imagination

Ah, Wilderness! Nature Hike Could Unlock Your Imagination : NPR Communing with nature has long helped artists get their creative juices flowing. A neuroscientist wondered how backpacking trips without any electronic devices might change the way people solved problems.

As someone who wrote a Master's thesis on product placement, I vouch for this article's read-worthiness :)
http://www.npr.org/blogs/monkeysee/2012/11/27/165989232/is-that-a-budweiser-in-your-hand-product-placement-booze-and-denzel-washington

Is That A Budweiser In Your Hand?: Product Placement, Booze, And Denzel Washington : NPR Priska Neely peeks inside the fully stocked minibar of Denzel Washington's Flight to find out how all those brand-name bottles get on screen — and what happens when nobody gets permission.

Want to know how the President won re-election? Read this excellent breakdown from NPR. (No conspiracy theories here, just an interesting explanation of how this campaign was less about selling ideas to the electorate and more about selling a product to a highly segmented, likely-to-buy base.)
http://tinyurl.com/a5kr9jj

Obama's Win Powered By Organization, If Not Ideas : NPR Bloopers and stumbles made the news this presidential campaign, but Barack Obama's re-election was powered by plans begun on the ground four years ago. Here's how he did it.