Skinny Water Innovations

🚤👀 Need some opinions...

While the new rig is sitting and waiting on the perfect power plant, we're trying to decide which direction to go with it.

The name "Shallow Intentions" is staying either way. 💪🎣

Option 1️⃣: Keep it clean and simple with just the Shallow Intentions script.

Option 2️⃣: Go all in with the Skinny Water Innovations wrap.

We've gone back and forth on it, and honestly can't decide. So let's hear it...

Wrap or no wrap?

Drop your vote in the comments and let us know which one you'd choose! 👇🔥

🔥 This one is HUGE for us. 🔥

We were officially approved to attend ICAST, and honestly, we didn’t have the highest expectations when we applied… but we got in! 💥

For those who may not know, ICAST is the largest sportfishing trade show in the world and one of the biggest events in the fishing industry. It brings together tackle companies, manufacturers, retailers, media, and anglers from all over the country to showcase new products and innovations.

To think that a small local bait company that started late last year is now getting the opportunity to attend something on that level is pretty unreal to us. 💪

We’re excited for the experience, the connections, and the opportunity to continue growing Skinny Water Innovations.

Big things ahead. 👀

👑 “Coast Royalty” Has Arrived! 👑

Glenn came to us with an idea and trusted us to bring it to life. After pouring some samples and spending time testing and dialing everything in, we landed on the exact bait he was looking for — and this is the outcome. 🔥

Both Glenn and us have spent time fishing this bait, and one thing is already clear… it catches. 💥

This color has quickly become one of our personal favorites, and we’ve got a feeling it’s going to earn a spot in a lot of tackle boxes along the coast. 👀

📍 The new “Coast Royalty” Dart is available in both 5" and 6" models, exclusively at Ellzey's - Biloxi - Est. 1914!

Be sure to swing by and grab you a pack or two before they are gone. 🔥

🔥 We said there wasn’t a better looking or better catching shrimp on the market… 🔥

…but there’s a very close second. 👀

Our 3" Shrimp in “June Bug w/ Chartreuse Tail” has become one of our absolute favorites and a bait we always make sure stays in the lineup.

It really shines in stained water, lower light conditions, or whenever fish need a little extra something to key in on. 🌥️

Whether it’s under a popping cork or worked slow along the bottom, this bait flat out gets bit and continues to prove itself time and time again. 💥

📦 We’ve got tons of fresh packs heading back out to stores now, so if you haven’t fished this color yet, now’s a good time to change that.

🦐 We may be a little biased, but… 🦐

There isn’t a better looking or better catching shrimp on the market. 💪

Our 3" Shrimp in “Amber w/ Black Tail” continues to be one of our top sellers, and for good reason. This bait has a natural profile with just the right amount of contrast and flash, making it a go-to in a wide range of conditions.

Whether you’re fishing marsh drains, shorelines, or under a cork, this one flat out produces bites — and it’s become a personal favorite for us because of how consistent it is. 🔥

📦 Dozens of packs of these are going out to stores this week, so be sure to swing by and pick yours up before they’re gone! 💥

If you know, you know… and if you don’t, it might be time to find out. 👀

🔥 When we say we’ve got a ton of baits going out this week… we mean it. 🔥

Here’s just one of several trays of baits curing before packaging — this one alone is about 32 packs of our most popular 4" Curly Tails. 💪

All together, we’ve got over 300 packs going out this week. It’s definitely been a bit of a learning curve having multiple stores need restocks at the same time, but we’ve just about got everything knocked out and new plans to stay prepared set in place.

📦 All shops will be getting restocked with fresh baits very soon!

We appreciate everyone’s patience while we’ve been grinding to keep up — now it’s time to get these baits back on the shelves. 💥

🔧 Shop Update 🔧

We’ve been in the shop all week and will be for the foreseeable future. We had several restock orders hit all at once — no complaints here! 💪

Just grinding it out and working hard to get shelves filled back up as quickly as possible.

Here’s a look at a smaller custom order we just finished up — a couple of our favorites and best sellers heading out. 👀🔥

Appreciate everyone’s patience and support while we get everything caught up! 💥

📸 We love seeing y’all’s catches! 📸

Here are just a few recent ones we’ve been sent — and it never gets old seeing fish being caught on Skinny Water Innovations baits. 💪

If you’ve got photos of your catches, drop them in the comments or send them our way — we love sharing them and seeing everyone’s success on the water. 👀

Thank y’all again for all the continued support. It means more than you know. 🤝

👀 We’ve been working on something 👀

Glenn had an idea, and we brought it to life. 💪

After some time dialing it in, it’s coming together exactly how we hoped — and we know this one is going to get bit.

Stay tuned… these baits will be available exclusively at Ellzey's. 📍

More details coming soon. 💥