Infinity Financial, LLC

I’m passionate about helping clients make informed decisions — not emotional ones.

Markets change, life evolves, and unexpected moments will happen. But when you have a clear plan and understand the “why” behind your strategy, you can move forward with confidence instead of fear.

Good decisions come from clarity, not pressure.
And clarity is what I’m here to help you build.

Financial peace rarely happens accidentally.

It usually requires:

· awareness
· planning
· discipline
· boundaries
· consistency
· vision

The good news? None of those things requires perfection.

A client once delayed planning…

It cost them years of tax opportunities.

Waiting can feel easier in the moment, but small delays often lead to bigger consequences — missed deductions, higher tax bills, inefficient withdrawals, and less control over long‑term outcomes.

The earlier you start planning, the more flexibility you have and the more options you can take advantage of.

If you want to make the most of your retirement strategy, now is the time to begin.

Finish this sentence:

“If I felt more financially confident, I would finally __________.”

I love seeing how financial confidence impacts every area of life.

No one talks about how emotional investing can hurt long‑term results.

Fear, panic, and reacting to headlines often lead investors to make decisions that feel right in the moment — but work against their long‑term goals.

A disciplined plan helps you stay grounded, focused, and confident even when the market feels uncertain. Because good investing isn’t about predicting what happens next… it’s about staying committed to a strategy that supports your future.

If you want a plan that helps take emotion out of the process, we’re here to help.

One of the questions I ask often is:

“What story are you telling yourself about money?”

Because many adults are still operating financially from beliefs they learned as children.

I’ve shared additional tools and exercises on the Book Resources page to help people begin thinking differently about money and wealth.

Explore the resources here:

https://www.latoyamaddox.com/custom2.php

Sequence of returns risk can impact your retirement more than you think.

Timing matters.

The order in which market ups and downs occur—especially in the early years of retirement—can dramatically influence how long your portfolio lasts. Two people can have the same average return over time but end up with very different outcomes based solely on timing.

That’s why having a thoughtful, flexible withdrawal strategy is essential. It helps protect your income during volatile markets and keeps your long‑term plan on track.

If you want clarity around managing risk in retirement, we’re here to help.

Some people don’t have an income problem.

They have a belief problem.

You cannot consistently build wealth while believing:

- success isn’t for you

- investing is too risky

- wealth is only for other people

- it’s “too late” to start

As launch day gets closer, I’m reminded that financial transformation is possible for anyone willing to:

✔ think differently
✔ plan intentionally
✔ stop operating from fear
✔ take action

That’s the heart behind *Change Your Mind, Change Your Money.*

This book is about shifting the beliefs that hold us back, building healthier financial habits, and creating a future you feel confident about — regardless of where you’re starting.

More details coming soon. I can’t wait to share this journey with you.

Behind every book are moments people never see:

- the rewrites
- the late nights
- the self‑doubt
- the breakthroughs
- the discipline
- the purpose

Writing this book stretched me in ways I didn’t expect, but I truly believe this message is needed.

This journey has reminded me that growth is uncomfortable… but also incredibly rewarding. Every chapter forced me to reflect, refine, and reconnect with the reason I started this work in the first place: to help people transform their relationship with money and themselves.

We’re getting closer to launch day, and I can’t wait to share what’s been on my heart and mind throughout this process.

More updates coming soon.