Conversation, LLC.

Conversation embodies the best components of traditional, new and emerging agencies. It is defined by its ability to view and evolve campaigns holistically, everything from strategy and creative to development and ex*****on.

How does your messaging strategy translate to mobile? How can Facebook positively impact your bottom line? Are Print, TV, and Radio still relevant? These are the questions facing brands and marketers today, and Conversation is the full-service agency answering those questions. Our operations aren’t fragmented. We drive results from strategy to ex*****on, utilizing an extensive mix of in-house reso

Operating as usual

app.odemglobal.com 01/15/2016

Periscope on Twitter for iOS - It's a match made in #marketing heaven! Read more here: http://bit.ly/twitterscope

app.odemglobal.com

app.odemglobal.com 01/13/2016

We love DJ Khaled's Snapchat stories! Here are some awesome marketing tips we learned from them: https://www.odemglobal.com/2016/01/12/5-marketing-lessons-from-dj-khaleds-snapchat/ #wethebest

app.odemglobal.com

www.ama.org 01/07/2016

CHART: How Involved Should Sales Reps Be?

Sales and marketing alignment is marketing’s newest catchphrase, although the concept itself is nothing new, especially in the B2B realm. So how involved should sales reps be? Take a look at this chart. http://bit.ly/1OvjJUp

www.ama.org Sales and marketing alignment is marketing’s newest catchphrase, although the concept itself is nothing new, especially in the B-to-B realm.

emphatic-uploads.s3.amazonaws.com 12/30/2015

According to this study, #spending was going to take nosedive this #holiday season. Was it right? http://quirksblog.com/blog/2015/11/19/new-study-predicts-slight-dip-in-spend-this-holiday-season/

emphatic-uploads.s3.amazonaws.com

hbr.org 12/28/2015

How to Free Your Innate Creativity

We all have creativity inside us, just waiting to be set free! Here's how to unlock yours and apply it to your business.

https://hbr.org/2015/12/how-to-free-your-innate-creativity

hbr.org You need the right state of mind.

app.odemglobal.com 12/28/2015

Happy Holidays from Conversation! Hope everyone is enjoying the week!

app.odemglobal.com

adweek.com 12/08/2015

These 4 Celebrity Influencers Can Charge $230,000 for a Single Brand Post

adweek.com Kendall Jenner, Selena Gomez, Taylor Swift and Cara Delevigne are all worth $230,000 per social media post when the message appears across Facebook, Instagram and Twitter, D'Marie told Adweek.

adweek.com 11/13/2015

Why Running Ads on Both Facebook and Instagram Is Likely to Be the New Normal

adweek.com Advertisers have their best chance yet to double flank consumers on social media as Instagram continues to expand its advertising capabilities by building on what Facebook started long ago. Instagram has said it plans to work with 100 companies around the world to better improve the quality of its s…

adweek.com 11/06/2015

Why Hallmark Is Ditching TV, and Sentimental Ads, for a Bit of Biting Humor This Holiday

adweek.com Hallmark might be trying to break your heart before the holidays because watching Grandpa being forced to forego ham in favor of a tofu brick is enough to make even a vegan say bah humbug. The scene is one of six new digital-only spots promoting Hallmark's latest line of Keepsake ornaments.

adweek.com 11/04/2015

How Celebrities With the Best Instagram Engagement Are Helping Brands

adweek.com While Instagram is becoming a bigger advertising platform, marketers can still sign content deals with celebrities to work around paying the app for promos. So Zefr dug through celebrities' Instagram engagement data to see which brands are getting the best bang for their buck.

venturebeat.com 10/23/2015

Marketing tech funding picks up: $3.8B in deals for Q3 (research)

venturebeat.com We've tracked nearly $3.8 billion in funding, acquisitions, and IPOs for over 80 tech startups and over 250 VCs in Q3 of 2015 and want to share the findings. It's the most comprehensive data and insights available on the aggregated marketing technology list at VB Profiles. The growing list includes…

adweek.com 10/22/2015

This New Instagram App Lets Creators Make Endlessly Looping GIFs

adweek.com Even Instagram has gone crazy for GIFs. Today, the Facebook-owned company launched Boomerang, an iPhone and Android app that lets users make mini-social videos that endlessly loop.

theguardian.com 10/16/2015

Beer business serves up clever marketing campaign

Happy Friday! Here's some beer related marketing news to kick off the weekend! Cheers!

http://www.theguardian.com/small-business-network/2015/oct/16/beer-business-clever-marketing-campaign-ubrew

theguardian.com Ubrew invited journalists to make their own customised beer, and targeted bloggers and trade press to maintain momentum

adweek.com 10/15/2015

Study: Can Branding and Direct Response Metrics Be Equally Measurable?

adweek.com Direct response marketers should consider themselves lucky. When it comes to measurement, their main metrics—cost per lead, conversion rate, etc.—paint a pretty clear picture of campaign effectiveness.

entrepreneur.com 10/08/2015

Dominate Facebook With This $5 Marketing Strategy

entrepreneur.com If you have ever been frustrated with your lack of organic reach on Facebook, just investing $5 wisely into selected posts can make a huge difference.

mashable.com 10/07/2015

The technology of talk: How we can reclaim conversation

mashable.com The psychologist Sherry Turkle argues that replacing face-to-face communication with smartphones is diminishing people’s capacity for empathy.

adweek.com 10/02/2015

Here Are 6 New Ways to Make Mobile Advertising Work

adweek.com There is a long-held principle in advertising that the time we spend in a channel should correlate closely with media spending. And in an age when our smartphones dominate our lives, becoming our primary access point to the Internet and the real world around us, the need for money to follow is massi…

medium.com 10/01/2015

A mile wide, an inch deep

medium.com I was recently quoted as saying, “I don’t give a sh*t” if Instagram has more users than Twitter…

chango.com 09/30/2015

Will Programmatic Video Kill the TV Ad?

chango.com Adios to generic and hello to personalized.

adweek.com 09/25/2015

Nike Salutes the Last-Place Marathon Finisher in Ad That's Like a Sequel to 'Jogger'

adweek.com Nike has assembled the same creative partners behind the famous 2012 "Jogger" spot—ad agency Wieden + Kennedy and Park Pictures director Lance Acord—for its latest running ad, which makes a very similar point: that anyone can be a runner if they just start running.

adweek.com 09/10/2015

U.S. Open Goes High Tech for Social Shopping

adweek.com Getting fans to stock up on merchandise while at games has long been a huge aim for marketers of short-lived sports tournaments. And this year, the United States Tennis Association is getting high tech in order to move merchandise and memorabilia for this year's U.S. Open, which began yesterday.

marketingland.com 08/31/2015

MTV VMAs Set Record For Most Tweeted U.S. TV Show (Excluding Sports)

marketingland.com Awards show draws 21.4 million tweets, only 4 million fewer than than the 2015 Super Bowl.

adage.com 08/28/2015

Are You Confusing 'Digital' and 'Data'? Apparently Some Are

adage.com Apparently some people confuse the term "data" with "digital."

forbes.com 08/25/2015

Is 'Millennial' A Dirty Word?

http://www.forbes.com/sites/samanthasharf/2015/08/24/is-millennial-a-dirty-word/

forbes.com Many people, or at least a handful of very loud people, hate the term Millennial.

adage.com 08/14/2015

In a Digital World, Are Generations Dead?

adage.com In a world where everyone is a "digital native," does the framework for marketing to generations make sense? Brands need a new way to think about generations.

googleblog.blogspot.com 08/12/2015

G is for Google

googleblog.blogspot.com

adweek.com 08/10/2015

3 Ways Email Is Embracing the Trends That Were Supposed to Make It Obsolete

adweek.com The eulogy for email has been in slow-clap mode for a while. With social app after app after app promising to make communication faster than it already is, it's become a common theory that email is, if not dead, well on its way. Of course, not everyone agrees.

adweek.com 08/05/2015

Oreo Created an Ode to the Pinkie for Its New, Thin Cookie

adweek.com Oreo Thins got a formal introduction earlier this summer, showing the world all the ways a thinner cookie can be just as "wonderfilled" as the classic Oreo.

mashable.com 08/03/2015

Inside the sad, expensive failure of Google+

mashable.com Create a social network or risk everything. That was the original pitch for Google's Facebook rival, Google+, a refrain hammered over and over by the social network's chief arch...

adage.com 07/30/2015

Marketing to 'Z': This Mobile Generation Really Gets Around

http://adage.com/article/adobe-marketing-cloud/marketing-z-mobile-generation/299589/

adage.com Gen Z is about to make "a big sensation" So marketers, get ready: The rules of engagement are going to be very different.

mashable.com 07/29/2015

Lululemon's new beer makes drunk yoga cooler than ever

mashable.com Lululemon is determined to turn the entire fraternity into yoga converts.

adweek.com 07/27/2015

How Chubbies Is Making Videos About Men's Shorts Go Viral

adweek.com For some men, the mere idea of wearing shorts is cringe worthy. But e-commerce site Chubbies thinks it's found its niche among millennial guys online. The retailer began in 2011 with the mission of "revolutionizing shorts," and it sells swim trunks and shirts in addition to its trademark elastic-wai…

adweek.com 07/24/2015

Hotels.com Buried a Giveaway in the Fine Print of a TV Ad to Reward People Who Paused It

adweek.com Hotels.com has a marketing mission that, as far as client mandates go, is pretty fun: Find surprising ways to use standard ad buys. For example, earlier this summer the booking site put a twist on Facebook's silently autoplaying videos by creating a very different experience when you watch its ads w…

marketingland.com 07/17/2015

How To Stay Relevant When Your Email Subscribers Are Always On The Move

http://marketingland.com/stay-relevant-email-subscribers-always-move-134128

marketingland.com As more people than ever are traveling or moving to new locales, how do you ensure your emails are relevant, no matter where your subscribers happen to be? Columnist Andrew King has some tips.

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