Interference Incorporated

Guild

THIS JUST IN:
After 13 years running Interference Inc and 7 years running The Supertouch Group, I am very happy to announce that we have decided to merge the services of both companies with Guild, an 8 year-old collective focusing on the design and build of creative environments for brands, retail and artistic experiences.

By adding our creative technology and experiential activation practice to the amazing design and build disciplines of Guild, we now can offer a front to back approach to creative environments, events, pop-up stores and experiential marketing programs.

With Guild’s offices in New York, Los Angeles, Portland and Miami, we will be able to provide a wider reach for our creative services and support more projects nationwide as our clients will never be too far from one of our studios.
I am truly excited to be a part of such a creative and forward thinking organization and look forward to weaving in our services into theirs and vice versa. I will be based in Manhattan and Gowanus Brooklyn, so look for some events coming soon to come see the shop.

Contact: [email protected]

To learn more about Guild, please check out http://www.guildisgood.com/

Guild

Before Social Media, Guerrilla Mktg Had To Get Press

Before Social Media, Guerrilla Mktg Had To Get Press

https://www.youtube.com/watch?v=C4H_IhqzAcc&feature=youtu.be

Before Social Media, Guerrilla Mktg Had To Get Press Here is some the early big media hits for Interference Inc.

The Showtime Experience

Interference Inc. teamed up with artist Erica ‘Iri5’ Simmons to create a large 7’ x 24’ art piece inspired by Dexter for Showtime’s “Showtime Experience” to promote Dexter's Season 7 and Homeland's Season 2 premiers in Vanderbilt Hall at Grand Central Terminal. The piece was made using knives, scalpels, syringes and other objects that Dexter would use on his victims. Prior to the event, the piece was shown at SDCC 2012 and used for The New Yorker’s: Passport to the Arts in 2013. Check out the time lapse of the creation here: http://bit.ly/12CLUpN.

Interference Inc. also brought the same polygraph test used in the Homeland Tour (September 2012) and administered it to willing participants.

Showtime, "Dexter Art Mural"

Interference Inc. teamed up with artist Erica ‘Iri5’ Simmons to create a large 7’ x 24’ art piece inspired by Dexter for Showtime’s “Showtime Experience” to promote Dexter's Season 7 and Homeland's Season 2 premiers in Vanderbilt Hall at Grand Central Terminal. The piece was made using knives, scalpels, syringes and other objects that Dexter would use on his victims. Prior to the event, the piece was shown at SDCC 2012 and used for The New Yorker’s: Passport to the Arts in 2013. Check out the time lapse of the creation here: http://bit.ly/12CLUpN.

Interference Inc. also brought the same polygraph test used in the Homeland Tour (September 2012) and administered it to willing participants. (Additional photos are available in the Albums section)

Showtime, "Dexter Art Mural"

Interference Inc. teamed up with artist Erica ‘Iri5’ Simmons to create a large 7’ x 24’ art piece inspired by Dexter for Showtime’s “Showtime Experience” to promote Dexter's Season 7 and Homeland's Season 2 premiers in Vanderbilt Hall at Grand Central Terminal. The piece was made using knives, scalpels, syringes and other objects that Dexter would use on his victims. Prior to the event, the piece was shown at SDCC 2012 and used for The New Yorker’s: Passport to the Arts in 2013. Check out the time lapse of the creation here: http://bit.ly/12CLUpN.

Interference Inc. also brought the same polygraph test used in the Homeland Tour (September 2012) and administered it to willing participants. (Additional photos are available in the Albums section)

SWPnyc/NYAD: Swim for Relief, "Street Team"

To mark the one-year anniversary of Hurricane Sandy, long-distance swimmer Diana Nyad - fresh off her landmark swim from Cuba to Florida - helped power disaster recovery efforts through a 48-hour test of mental, physical and emotional endurance: the Nyad Swim for Relief. A 40-yard, two-lane pool was installed in Herald Square for the event, allowed the public to witness Diana’s incredible display of perseverance while learning about AmeriCares important work of rebuilding lives. Interference Incorporated provided multiple teams of Brand Ambassadors to assist with the Nyad Swim for Relief by engaging spectators, encouraging donations, and distributing sponsored collateral. Interference also provided a Social Media Manager to assist with the Interactive Photo Area and social media accounts.

SWPnyc/NYAD: Swim for Relief, "Street Team"

To mark the one-year anniversary of Hurricane Sandy, long-distance swimmer Diana Nyad - fresh off her landmark swim from Cuba to Florida - helped power disaster recovery efforts through a 48-hour test of mental, physical and emotional endurance: the Nyad Swim for Relief. A 40-yard, two-lane pool was installed in Herald Square for the event, allowed the public to witness Diana’s incredible display of perseverance while learning about AmeriCares important work of rebuilding lives. Interference Incorporated provided multiple teams of Brand Ambassadors to assist with the Nyad Swim for Relief by engaging spectators, encouraging donations, and distributing sponsored collateral. Interference also provided a Social Media Manager to assist with the Interactive Photo Area and social media accounts.(Additional photos are available in the Albums section)

SWPnyc/NYAD: Swim for Relief, "Street Team"

To mark the one-year anniversary of Hurricane Sandy, long-distance swimmer Diana Nyad - fresh off her landmark swim from Cuba to Florida - helped power disaster recovery efforts through a 48-hour test of mental, physical and emotional endurance: the Nyad Swim for Relief. A 40-yard, two-lane pool was installed in Herald Square for the event, allowed the public to witness Diana’s incredible display of perseverance while learning about AmeriCares important work of rebuilding lives. Interference Incorporated provided multiple teams of Brand Ambassadors to assist with the Nyad Swim for Relief by engaging spectators, encouraging donations, and distributing sponsored collateral. Interference also provided a Social Media Manager to assist with the Interactive Photo Area and social media accounts.(Additional photos are available in the Albums section)

Ripley's Believe It Or Not!, "Street Team"

In collaboration with RP3 Agency, Interference Inc. provided a team of Brand Ambassadors that hit the streets of New York City in high-traffic, tourist areas to engage consumers about the Ripley’s Believe It or Not! Odditorium in Times Square and all of its unique and strange attractions. They distributed flyers with a coupon code while sporting branded jackets and a safari hat to resemble founder Robert Ripley. The team’s routes were planned in close accordance to a Mobile Billboard route, also part of the campaign. (Additional photos are available in the Albums section)

Ripley's Believe It Or Not!, "Street Team"

In collaboration with RP3 Agency, Interference Inc. provided a team of Brand Ambassadors that hit the streets of New York City in high-traffic, tourist areas to engage consumers about the Ripley’s Believe It or Not! Odditorium in Times Square and all of its unique and strange attractions. They distributed flyers with a coupon code while sporting branded jackets and a safari hat to resemble founder Robert Ripley. The team’s routes were planned in close accordance to a Mobile Billboard route, also part of the campaign. (Additional photos are available in the Albums section)

Showtime, "Homeland Tour"

Showtime’s hit series, Homeland, has many underlying themes, some of which prompt its viewers to wonder, “who can be trusted?” In this vein, Interference managed two polygraph teams across the U.S. who drove Homeland surveillance vans to Showtime call centers to promote the hit series internally, while generating awareness and excitement for the Season 2 premiere. Call center participants were asked to take on the role of marine Sergeant Brody in attempt to beat the polygraph.

Showtime, "Homeland Tour"

Showtime’s hit series, Homeland, has many underlying themes, some of which prompt its viewers to wonder, “who can be trusted?” In this vein, Interference managed two polygraph teams across the U.S. who drove Homeland surveillance vans to Showtime call centers to promote the hit series internally, while generating awareness and excitement for the Season 2 premiere. Call center participants were asked to take on the role of marine Sergeant Brody in attempt to beat the polygraph.

Interference sent a team of Lumberjacks to hit the streets of New York City in high-traffic, holiday areas to engage consumers about Scentsicles. While staying in Lumberjack character, the Brand Ambassadors distributed approximately 7500 samples of Scentsicles’ Christmas Tree scented ornaments and successfully made an appearance on Good Morning America!

Scentsicles, "Lumberjack Street Team"

Interference sent a team of Lumberjacks to hit the streets of New York City in high-traffic, holiday areas to engage consumers about Scentsicles. While staying in Lumberjack character, the Brand Ambassadors distributed approximately 7500 samples of Scentsicles’ Christmas Tree scented ornaments and successfully made an appearance on Good Morning America! (Additional Photos are in the Albums Section)

Scentsicles, "Lumberjack Street Team"

Interference sent a team of Lumberjacks to hit the streets of New York City in high-traffic, holiday areas to engage consumers about Scentsicles. While staying in Lumberjack character, the Brand Ambassadors distributed approximately 7500 samples of Scentsicles’ Christmas Tree scented ornaments and successfully made an appearance on Good Morning America! (Additional Photos are in the Albums Section)

Gawker Media, "HUSH Silent Disco"

Gawker Media and Interference Inc. partnered to create “HUSH,” a high profile, silent disco, as a thanks to Gawker media partners and to build buzz for Gawker properties amongst influencers. The four-hour event promised guests a unique experience, with three renowned DJ performances streamed through headphones, and paired with cocktails and cuisine developed specifically to reflect the fun, gilded disco theme. (Additional Photos are in the Albums Section)

Gawker Media, "HUSH Silent Disco"

Gawker Media and Interference Inc. partnered to create “HUSH,” a high profile, silent disco, as a thanks to Gawker media partners and to build buzz for Gawker properties amongst influencers. The four-hour event promised guests a unique experience, with three renowned DJ performances streamed through headphones, and paired with cocktails and cuisine developed specifically to reflect the fun, gilded disco theme. (Additional Photos are in the Albums Section)

Gawker Media and Interference Inc. partnered to create “HUSH,” a high profile, silent disco, as a thanks to Gawker media partners and to build buzz for Gawker properties amongst influencers. The four-hour event promised guests a unique experience, with three renowned DJ performances streamed through headphones, and paired with cocktails and cuisine developed specifically to reflect the fun, gilded disco theme.

Estee Lauder, "Fashion's Night Out"

Decked out in glamorous branded shirts, Interference staff was sent out to promote Estee Lauder on New York City’s biggest night in fashion. Stationed at prime 2012 Fashion's Night Out locations, the Brand Ambassadors Models engaged consumers about the Estee Lauder brand at department stores such as Saks, Bloomingdales, and Lord & Taylor.

Estee Lauder, "Fashion's Night Out"

Decked out in glamorous branded shirts, Interference staff was sent out to promote Estee Lauder on New York City’s biggest night in fashion. Stationed at prime 2012 Fashion's Night Out locations, the Brand Ambassadors Models engaged consumers about the Estee Lauder brand at department stores such as Saks, Bloomingdales, and Lord & Taylor.

DashLocker, "Launch Opening Street Team"

In order to generate buzz and interest for Upper East Side’s newest green cleaning resident, Interference provided trained In-Store representatives and Street Team brand ambassadors to promote the unique services of DashLocker.

DashLocker, "Launch Opening Street Team"

In order to generate buzz and interest for Upper East Side’s newest green cleaning resident, Interference provided trained In-Store representatives and Street Team brand ambassadors to promote the unique services of DashLocker.

AirCraft, "NYC Launch Street Team"

To further assist with the launch of AIRCRAFT in New York City, Interference provided Brand Ambassadors for an exclusive street team for AIRCRAFT outside of the BlogHer Conference and the surrounding area, including Times Square. The Brand Ambassadors drove consumer trial of the product, created brand awareness in New York City, and educating consumers about AIRCRAFT.

AirCraft, "NYC Launch Street Team"

To further assist with the launch of AIRCRAFT in New York City, Interference provided Brand Ambassadors for an exclusive street team for AIRCRAFT outside of the BlogHer Conference and the surrounding area, including Times Square. The Brand Ambassadors drove consumer trial of the product, created brand awareness in New York City, and educating consumers about AIRCRAFT.

AirCraft, "Duane Reade In-Store Launch"

To promote the launch of AIRCRAFT, Interference provided Brand Ambassadors for an exclusive demonstration team for AIRCRAFT in Duane Reade stores throughout New York City. We also provided Brand Ambassadors to distribute branded fans near the site of the TODAY Show.

AirCraft, "Duane Reade In-Store Launch"

To promote the launch of AIRCRAFT, Interference provided Brand Ambassadors for an exclusive demonstration team for AIRCRAFT in Duane Reade stores throughout New York City. We also provided Brand Ambassadors to distribute branded fans near the site of the TODAY Show.

Interference Inc. provides staff for an exclusive BMW event in NYC.

Interference Inc. provides staff for an exclusive BMW event in NYC.

Gawker Brings Defamer, and A.J. Daulerio, Back to Cover Hollywood

Glad we had a hand in bringing this back. Defamer you were missed. http://www.thewrap.com/media/article/gawker-brings-defamer-and-aj-daulerio-back-cover-hollywood-96821

Gawker Brings Defamer, and A.J. Daulerio, Back to Cover Hollywood Gawker's editor in chief talks with TheWrap about plans to retool the Hollywood gossip offshoot

http://instagram.com/p/W2bJuUsFIg/

Having some Pi(e) in the office today. Happy Pi Day All!

http://instagram.com/p/W2bJuUsFIg/ jessicarandazza's photo on Instagram

Our work for Showtime's Dexter, as featured in this week's Adweek. Artwork by Erika Iris Simmons.

Our work for Showtime's Dexter, as featured in this week's Adweek. Artwork by Erika Iris Simmons.

Why Successful Branding Still Happens Offline

Why Successful Branding Still Happens Offline - WSJ http://j.mp/KQkGAV

Why Successful Branding Still Happens Offline For brands, online social networks are far from the Holy Grail of marketing. The research is clear that for brands that want to be social and generate conversation, a more powerful force is real world, face-to-face conversation.

Blendr, "University Launch"

To promote Blendr, a social networking app that uses geo-location, Interference deployed streets teams across college campuses in NY, LA, and Boston. The Brand Ambassadors had meaningful connections with students by introducing Blendr and demonstrating its unique features on their iPhones. Students who downloaded the app on the spot were given a Blendr t-shirt.