McCann New York

McCann New York teamed up with Last Prisoner Project on a campaign to pressure both the White House and all 50 state governments to grant clemency to the tens of thousands of American citizens who remain in jails and prisons on non-violent ma*****na charges. It is the same crime that led to Brittney Griner being imprisoned in Russia.

The campaign calls on President Biden and all U.S. governors to "reunite" those people, who languish in jail for actions that are now legal, with their families.

Congrats to our team on such meaningful work!

Last Prisoner Project Calls on President Biden to Reunite Families | LBBOnline Little Black Book, The campaign aims for state governors to grant clemency to people who remain behind bars in the US due to non-violent ma*****na-related charges

We’re thrilled to see that two campaigns from McCann New York landed on the Ad Age list, “The 30 Best Ads of 2022." Ad Age picked the ads that struck the “right tone” in “a tumultuous and challenging year” in which consumers had to face “an uncertain and polarized world.”

At #20, Ad Age selected our controversial and hard-hitting “Thoughts & Prayers” campaign for March For Our Lives, which documented the gun-control group’s stark message to America’s politicians—a series of body bags arrayed in front of the U.S. Capitol that spelled out the words “thoughts and prayers.”

At #3, Ad Age picked our “Touch Card” campaign for Mastercard. The Touch Card, launched with an accessible, disability-inclusive marketing campaign, is a pioneering new credit card whose design, with grooved notches that allow partially-sighted and blind persons to distinguish the card from all other cards, as well as make it easier to handle, provides these consumers with a greater sense of security, inclusivity and independence. The card is being adopted by other financial institutions across the world.

Congratulations to our teams and thank you to our March For Our Lives and Mastercard clients for their ongoing partnership!

And a shout-out to our sister agency, Commonwealth//McCann Detroit, whose hugely popular “Sopranos” ad for Chevrolet’s all-electric Silverado placed #6.

JUST IN: McCann New York helped lead McCann Worldgroup to win "Agency Network of the Year" at the 2022 Epica Awards -- our fifth time winning this recognition in the last six years!

We brought home the most awards, winning the Innovation Grand Prix & 2 Gold for our “Touch Card” campaign for Mastercard, plus 1 Silver for “Thoughts and Prayers” for March For Our Lives.

Congratulations to both our Mastercard and March For Our Lives teams and, most importantly, our Mastercard and March For Our Lives clients!

Also - we are proud of all 26 of our sister McCann Worldgroup agencies in 12 countries who contributed to our total win of 29 awards: 1 Grand Prix, 7 Gold, 11 Silver and 10 Bronze. This was a truly global and cross-agency effort. Congratulations to all our teams and our clients around the network.

We are thrilled to share the news that Mastercard has been ranked #3 on Ad Age’s 2022 “Marketers of the Year” list.

Ad Age surveyed all of the branding innovations Mastercard has launched in the past several years, and wrote: “The establishment of the sonic brand, as well as other adventurous marketing moves, has established Mastercard not just as a leader in the payments sector, but a brand watched by chief marketers across many industries who are looking for ways to break through to modern consumers.”

The story celebrates Mastercard’s journey from multi-sensory marketing through the purpose-driven marketing of the Touch Card, which used an accessible, disability-inclusive marketing campaign to introduce a pioneering new credit card design that provides a greater sense of security, inclusivity and independence for the world’s partially-sighted and blind persons.

We want to send our congratulations to all the teams at Mastercard and thank you for our long and ongoing partnership!

Read the story here: https://bit.ly/3FbgVJG

"Now What"

Prudential Financial and McCann New York have released their first integrated campaign since announcing their partnership, earlier this year.

Together, they used a behavioral economics insight that feeds on the power of hope to inspire action. So many insurance ads show the bad of what happens, but “Now What” plays into moments of hope rather than fear to encourage consumers to build on new life experiences.

Shayne Millington, Co-chief Creative Officer at McCann New York, said: “Prudential wants to focus on when things go right, because that is the perfect time to start planning for your future and your long-term financial security.”

Congratulations and well done to all involved at Prudential and McCann New York for bringing this fantastic work together! We can’t wait to see what more comes from this partnership.

Monday Stir Prudential promotes focusing on when things go right in its first campaign from McCann.

Congratulations to our teams and out clients on being named the most-awarded agency at the 2022 Association of National Advertisers (ANA) Multicultural Excellence Awards! The show celebrates the year's best multicultural advertising campaigns across 15 separate and diverse categories of work.

We won five awards in total. The agency won 3 awards for the “Sound It Out” campaign for The Ad Council, in partnership with Casanova McCann: 1 in the African American category, 1 in Audio - Radio, Internet Radio, and Podcasts and 1 in Hispanic. And the agency won 2 awards for “Touch Card” for Mastercard: 1 in Radio, Internet Radio, and Podcasts and 1 in the People with Disabilities.

In addition, our sister McCann Worldgroup agency Performance Art won 2 awards for the “Black Elevation Map” campaign for Black & Abroad: 1 in Digital/Social/Mobile and 1 in Small Budget.

To see the complete list:

Association of National Advertisers - 2022 Multicultural Excellence Award Shortlist of Winners The ANA is proud to announce the winners of the 2022 Multicultural Excellence Awards! Winners were announced at the special 2022 Multicultural Excellence Awards gala on November 7th.

Congratulations to everyone on our team who contributed to the new business win with Post Consumer Brands! McCann NY will handle assignments for an array of brands in the Post family, including the flagship cereal brand, Pebbles. We will also
partner with additional names in the Post Consumer Brands portfolio to provide strategic and go to market support. We look forward to our expanded relationship with this fantastic client partner!

McCann New York Wins Iconic Post Consumer Brands | LBBOnline Little Black Book, McCann will be partnering with the broader Post Consumer Brands portfolio to provide strategic and go to market support

The heroes we see every day running small businesses inspire the heroes of tomorrow. Because when you see the superhero you can be, that’s .

Check out Marvel Studios’ in theaters Nov. 11.

How Mastercard’s ‘Black Panther: Wakanda Forever’ campaign will spotlight Black-owned businesses Mastercard is highlighting Black women-owned small businesses as part of its 'Wakanda Forever' campaign.

Congratulations to our global client Mastercard on being named one of Fast Company's 2022 "Brands That Matter". We're especially proud to note that the magazine cited our "Touch Card" campaign: "The credit card leader making its products more accessible for vision-impaired customers."

Brands That Matter 2022 | Fast Company Fast Company’s 2022 Brands That Matter list recognizes companies leading on social action, sustainability, inclusivity, and fun

Congratulations to our client IMVEXXY for winning a Bronze Effie at last night's 2022 Effie Awards USA for "The Long May She Reign" campaign in the RX-Consumer/DTC Health & Wellness category. And congrats to our team in New York!

Another win for IMVEXXY! The Long May She Reign campaign has earned a 2022 Effie Award for effectiveness in marketing in the RX-Consumer/DTC Health & Wellness category. Gold, silver, and bronze award winners will be announced at the Effie Awards Gala on June 14, in New York City. The Long May She Reign Campaign empowers women to speak up about their vaginal health and break the stigma of menopause and painful s*x. Congratulations to the IMVEXXY marketing team and McCann New York for their breakthrough work!

People all over the world had big plans to visit, explore and experience Tokyo this summer. And then, all those plans were cancelled. Now, although people can’t get to Tokyo on a plane, they’re going through Microsoft Teams.

In the latest campaign from Microsoft Teams and McCann New York, we see how a group of people who had their trips to Japan cancelled get a personal, local and off-the-beaten-path tour around Tokyo by people who live there, all through Teams.

We see parts of the city they didn’t plan to see, learning traditions they didn’t know about, and becoming friends with people they would have never met, virtually through Microsoft Teams. They visit an underground izakaya, get an ikebana lesson, wander around a cat café, and discover many more things in a personal tour through Tokyo.

And, we’re seeing more than just places. We’re seeing what happens when people connect with a new culture. We’re seeing how strangers who are oceans apart can become friends. We’re seeing curiosity and hospitality come together virtually. And we’re seeing what happens when people are presented with a seemingly insurmountable challenge: That where there’s a team, there’s a way.

https://www.cnbc.com/2021/07/20/microsofts-2020-tokyo-olympics-ad-aims-to-show-teams-isnt-just-a-business-app.html

Microsoft ad airing during Tokyo Olympics shows Teams is more than a business app Microsoft's ad, part of a campaign called "Ticket to Tokyo," will premiere during Friday's opening ceremonies broadcast.

This afternoon New York Festivals announced that Mastercard and McCann New York received, 2 Grands, 4 Golds, and a Bronze for “True Name.” We could not be happier to congratulate our Mastercard team on yet another impressive round of accolades for a campaign that truly changes lives. The Mastercard team also took home an additional Bronze for “Sonic.”

We're excited to share that McCann New York has been named U.S. Agency of the Year by the Gerety Awards! Our teams were recognized for their work on Mastercard's, "True Name," Microsoft's "Changing the Sidelines," and Annovera's "Va**na Appreciation Day."

The Gerety Awards focus on redefining creative benchmarks with an all-female power jury brought together to select the best in advertising – all advertising, through the female lens. They pride themselves on awarding not only the very best work, but the work that resonates with the world’s most powerful consumers.

We’re excited to share some amazing new work for the Ad Council in partnership with Pivotal Ventures. This week we launched, "Sound it Out," a national campaign that promotes mental health for middle schoolers, specifically in Black and Latinx communities, through the emotional power of music.

The campaign features new Music from KAMAUU, Tobe Nwigwe, Lauren Jauregui, and Empress Of. Stream the album here:

https://adcouncil.lnk.to/SoundItOut

Watch the PSA below

https://www.youtube.com/watch?v=-AzLyEjr7F4

Howie and the Howl Music Video (feat. KAMAUU) :60 l Middle School Mental Health l Ad Council We partnered middle-school aged kids and their caregivers with mental health experts and musical artists like KAMAUU, Tobe Nwigwe, Empress Of, and Lauren Jau...

Check out our very own Pierre Lipton and Lucas Crigler in Muse by Clio on the heels of the double Grand Clio win for Mastercard's True Name: https://musebycl.io/creative-brief/grand-clio-winners-mccann-new-yorks-true-name-mastercard

Grand Clio Winners: McCann New York's 'True Name' for Mastercard Inside the ingenious credit-card innovation for trans and nonbinary people

Be sure to register and tune in tomorrow to hear Nikki Maizel, EVP, Executive Account Director here at McCann New York chat with Ask Suzy about the State of the Consumer: Building Brand Love.

State of the Consumer: Building Brand Love Brand loyalty is the holy grail for any marketer. But in this webinar, we’re answering the age-old question: Is loyalty a hapless quest and are marketers chasing an urban legend? Using consumer data from Suzy’s insights platform, we’ll dissect the idea of loyalty from the golden age of marketi...

We're proud to repeat this recognition as The Drum's most awarded US agency in the World's Creative Rankings.

World Creative Rankings: the top 100 most awarded agencies in the US The World Creative Rankings is our annual study of the brands, agencies and people behind the world’s best creative work. In this installment, we reveal which US creative agencies were the most awarded in 2020.

Perry Fair has been named to the brand-new role of EVP, Global ECD, Director of Entertainment, for McCann New York. Perry is
a global creative star who has held senior roles on both the ad agency and client side of the business. He was also the first Black President of a publicly traded advertising agency, JWT Atlanta, where he served as President from 2011 to 2016.

Perry serves is a well-known diversity advocate and serves as a kind of ambassador for the advertising industry, working to bring in a greater array of diverse talent to the business.

During his 20 years in the industry, Perry has either worked for, or built relationships with, global blue-chip clients that include Nissan, Infiniti, Kia, Adidas, Nike, Activision/Blizzard, GSK, Red Bull, Diageo, Apple, and Beats By Dre.

Welcome to the team, Perry!

https://www.adweek.com/agencies/mccann-new-york-hires-perry-fair-for-new-creative-role/

McCann New York Hires Perry Fair for New Creative Role He’ll primarily work on Verizon, its largest client.

Our very own Erin Wendel and Lauren McCrindle's nearly 15-year-long creative partnership was highlighted in LBBonline - Little Black Book. Check out the feature: https://www.lbbonline.com/news/meet-the-mccann-ny-gcds-whove-navigated-multiple-global-moves-amidst-a-15-year-creative-partnership

Meet the McCann NY GCDs Who’ve Navigated Multiple Global Moves Amidst a 15-Year Creative Partnership | LBBOnline Little Black Book, Erin Wendel and Lauren McCrindle chat to LBB’s Addison Capper about the foundations of a healthy creative partnership and the place of the creative team in 2020 advertising

For the first time ever, L’Oreal Paris – in partnership with McCann NY and Golin, our IPG sister agency – has collaborated with NBC to create a 1 hour special celebrating the powerful stories of Women of Worth in a time when good news is needed more than ever. We have transformed what was a one-night-only gala for the last 15 years into a cultural moment to reach widespread audiences and modernize the concept of worth. Please join us in watching on NBC at 8pm EST this Wednesday, Thanksgiving Eve, to get to know our 2020 Women Of Worth honorees, invest in their stories, all presented by our celebrity spokes.

SHOOTonline: "Microsoft, McCann Celebrate Every Teacher As 'Teacher of the Year' In Latest Teams Ad"

Microsoft, McCann Celebrate Every Teacher As "Teacher of the Year" In Latest Teams Ad Microsoft and McCann have partnered to recognize educators and the heroic contributions they are making during the COVID-19 pandemic.

McCann Worldgroup is closing all U.S. offices for Election Day, Tuesday, November 3, to give ALL U.S. employees the full day off to vote.

This year, Interpublic Group (IPG) and McCann Worldgroup signed onto Time To Vote, a nonpartisan, business-led initiative to help ensure employees across America don't have to choose between voting and earning a paycheck. Participation includes giving employees access to and information about early voting or vote-by-mail options, offering paid time off on Election Day, or making it a day without meetings.

Please take time to vote TODAY if you have not already voted. If you need help finding your polling place, start here:

https://www.vote.org/polling-place-locator/

Congratulations to our six McCann leaders who have been promoted to new roles!
-- Grant Theron named CEO for Commonwealth//McCann, McCann Worldgroup’s dedicated business unit for Chevrolet. He will also serve as global business leader on the General Motors account. Grant moves up from his role as COO at Commonwealth//McCann;
-- Sean Bryan and Tom Murphy named co-chief creative officers for McCann North America. The pair have served as co-CCOs for McCann New York since 2012;
-- Veronica Bertran named chief client officer, McCann North America. She moves up from her role as Managing Director for McCann XBC, the agency’s dedicated Mastercard unit;
-- Chioma Aduba promoted to EVP, head of business leadership at McCann New York. She served as executive account director at McCann NY;
-- Anne Feighan named Chief Strategy Officer for McCann Detroit, moving up from her role as SVP, Director of Strategy.

Theron Upped To Commonwealth//McCann CEO; Bryan, Murphy Promoted To Co-CCOs, McCann North America Grant Theron has been appointed CEO for Commonwealth//McCann, McCann Worldgroup’s dedicated business unit for Chevrolet.

The New York Lottery’s first major campaign since quarantine celebrates the Empire State and inspires some serious hometown pride. The New York Series Scratch-Off Game includes five new tickets, each of which features a New York icon—from the Brooklyn Bridge to Niagara Falls and beyond. In a first for the Lottery-agency partnership, McCann New York worked with local New York artist, Vi Luong, to design the tickets from the ground up. Intricate black and white drawings and detailed line art reflect a more minimalist yet stunning approach—an eye-popping departure from the typical multi-colored Scratch-Off.

“All Aboard,” a magical, animated film, brings the tickets to life. Directed by Yves Geleyn from Hornet, it whisks viewers away on a flying train ride across the state, and features an updated rendition of the timeless song, “Autumn in New York.” Autumn always renews a love of New York, and the ticket launch corresponds with this moment inspiring New York pride. The campaign features executions across TV, radio, OOH, print, social and other digital executions September 24 through November 15.

YouTube: https://youtu.be/rUhz5T_kwXk

NY Series All Aboard :60

In 2018, Joaquin was killed at the Parkland school shooting.
Now he’s asking you to vote so we can stop the violence.

McCann Worldgroup dominated the 2020 U.S. Effie Awards, most notably winning the Most Effective Agency Network and Most Effective Agency honors in the U.S. This is the third year in a row that McCann Worldgroup has collected this prestigious Effies honor.

In being named the most Effective Agency, McCann New York was recognized with a total of 17 Effie Awards. McCann Worldgroup agencies, including McCann Health, MRM, and McCann Detroit, Momentum and Craft, also contributed to the Most Effective Agency Network recognition through numerous wins.

Work honored spanned the network’s global roster of clients including Microsoft, Mastercard, Reckitt Benckiser, Lockheed Martin, the student-led U.S. gun-control advocacy organization March For Our Lives, Verizon, the U.S. Army, the US Postal Service, Ulta Beauty, Pure and Michigan Tourism.

Congratulations to all our teams, agencies, disciplines and our client partners!

Congrats to our partner agency, The Community, and Verizon on the making of this documentary. Great content from a great team. Check out the trailer.

Speed of Thought Speed of Thought Documentary - Official Trailer. A documentary about the first wave of 5G visionaries. speedofthoughtfilm.com/watch-trailer

Here's to the original.

https://bit.ly/3kKiimT

Join us on Thursday, September 24, 9-10 a.m. ET for a very special edition of MW Presents featuring our Global Creative Chairman, Rob Reilly, and Fernando Machado, Global CMO of RBI, the parent company of Burger King, Popeyes and Tim Hortons.

Behind the Mask: The Inside Story of the Burger King dives into the origin of the King, and how the relationships between between Fernando and Rob as client/agency partners, led to one of advertising’s most iconic creations, some of its most famous work, and changed the way brands can impact popular culture.

Rob and Fernando will lead this session, which was originally featured at this year’s Cannes Lions Festival of Creativity, and host a live Q&A.

Register here:
https://www.eventbrite.com/e/120244603847

For questions and more information, please email [email protected]

We're thrilled to share the news that Nathy Aviram, our amazing Chief Production Officer, has been named an honoree of Campaign Magazine’s 2020 “40 over 40” list! Nathy came to McCann in 2013 and in his tenure McCann built the most awarded production department in the world over the past 5 years. Congratulations, Nathy! Keep on rocking!
Story: https://www.campaignlive.com/article/campaign-us-40-40-honorees-revealed/1693944

Remembering those we lost on 9/11 and the way we came together as a nation.


Photo: Katie Henry, McCann New York

McCann New York helps Ulta Beauty return to TV advertising after a pandemic hiatus with a new campaign that coincides with the brand reopening more than 90% of its stores.

Ulta Beauty Returns to TV Advertising After a Pandemic Pause The beauty category is famously resilient during a recession, as consumers splurge on little luxuries. In the recession of 2009, global sales of lipstick grew 1% despite a broader pullback in consumer spending.