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For CMOs Allyson Havener of TrustRadius and Ajay Khanna of Explorium, startup is a way of life. They don’t see their roles as punishment; instead, they see an exciting opportunity to build something great in a fast-paced environment, with a close-knit team of others who are like family.
Tune in to this fascinating episode to hear how both CMOs navigate their roles, standing up the marketing function while building a team and a brand with an eye towards long-term success.
The link between ESG and digital transformation, which goes to the heart of why you're in business, who you are as an organization, what you contribute to the world, and how you align your business model with societal needs, is where the next wave of corporate transformation will emerge. I was just talking about this yesterday with Drew Neisser, Renegade
It is such an honor to co-host the Actionable ESG™️ Talks series with Manuel Vexler to unfold the missing links with prominent leaders and global influencers through discussions and debates.
Download the report for more insights ➡
https://www.conversica.com/resources/reports/the-new-sales-and-marketing-divide-its-not-what-you-think/?utm_source=facebook&utm_medium=organic_social&utm_reports=the-new-sales-and-marketing-divide-its-not-what-you-think/
It is a long read but if your thinking about re-branding it is worth it!
Set your reminder below ⬇️
Possibly, the savviest B2B marketing agency in NYC. Because business-to-business is still people-to- Renegade helps courageous CMOs cut through the crap.
05/26/2023
Transform your B2B customers into passionate advocates via this episode of , where we unlock customer marketing tactics with CMOs Tejal Parekh, Marca Armstrong, and Grant Johnson ➡️ https://link.chtbl.com/et3XBUXH
👋 Passport Billtrust
05/22/2023
💥 With a runaway success like ChatGPT, generative AI is changing the game. But how can CMOs leverage AI & use it to its full effect? Meet Nicole Leffer, your go-to AI consultant.
Nicole joined a CMO Huddles to discuss how CMOs can train ChatGPT to help them save time and increase productivity. Tune in to the podcastified version & level up your marketing game 🙌➡️ https://link.chtbl.com/m4eOzx4i
05/15/2023
Tune into this episode of to learn the secrets to better . This episode explores creating content that sales will actually use, how to measure sales enablement, and more!
🎙️with guest hosts:
Bryan Neale & Bill Caskey of the Advanced Selling Podcast
🎙️and CMO guests:
Peter Finter of CyberGRX
Sara Larsen of Wolters Kluwer Health
Carlos Carvajal of Q2
Don't miss it! 🔥🎧➡️ https://link.chtbl.com/Qpu_7TzC
05/01/2023
Are your sales and marketing teams in sync? Are you struggling with scaling personalization and customization? Then don’t miss this episode of , where we explore sales enablement with two top-notch experts: Rebecca Stone of Cisco Meraki & Marni Carmichael of ImageSource.
This listen is full of strategic gems that B2B marketers can use to better support and align with their sales teams. Tune in now! 🎧➡️ https://link.chtbl.com/_lJprtT9
04/24/2023
Learn from Forrester’s VP and Principal Analyst, Ross Graber about why customers are the dominant growth engine in 2023, how to solve the problem with sourcing, and what the ideal marketing dashboard looks like.
All in this episode of !
🎧➡️ https://link.chtbl.com/o-cGpuPY
Speaking of Forrester, if you’re a B2B CMO looking to connect with fellow CMOs and Forrester’s top-notch analysts in a very special way, join us at Forrester’s B2B Summit, coming to Austin, Texas on June 5th to 7th.
You can find more about the event at the link here ➡️ https://www.forrester.com/event/b2b-summit-north-america/ (And if you’re a Huddler, hit us up for the discount code!)
04/03/2023
As businesses navigate through turbulent times, customer centricity is more important than ever. Tune into the latest episode of for Salesforce President & CMO Sarah Franklin’s tips to creating a resilient, empathetic marketing machine. You won’t want to miss it!
What you’ll learn:
💡 How to lead during turbulent times
💡 The future of generative AI & marketing
💡 How to be more customer-centric
💡 How to be your own best customer
All that and more insights and inspiration here ➡️ https://link.chtbl.com/U4Fz5VVd
03/27/2023
In times of economic uncertainty, B2B marketers should appraise their digital efforts. In the latest episode of Renegade Marketers Unite, Tom Bianchi of Acquia and Warren Daniels of Bynder discuss what to look for and how to ensure that your digital experiences resonate with employees, customers, and prospects.
Start optimizing your digital strategy ➡️ https://link.chtbl.com/xIRGMJG1
03/20/2023
Every rebrand presents unique challenges and responsibilities. In the case of Ellie Ahmadi, the challenge was to rebrand a 57-year-old company.
In this episode of Renegade Marketers Unite, Ellie shares the process behind launching the new brand name, Sāgo, in just 11 months. She also gives great tips on how to activate a new brand for employees and customers without losing brand equity. And all of this while building a better demand generation engine.
Tune in to learn how to balance brand and demand in your first 90 days, the significance of changing your brand name, and how to roll out a new brand to employees and prospects. Don't miss this fascinating episode!
Listen now! https://link.chtbl.com/195XpZJA
03/13/2023
Are you struggling to attract and retain top talent? A strong employer brand is crucial to give employees a reason to stay and attract new talent seeking a fulfilling workplace.
Join CMOs Deidre Hudson, Lynne Capozzi, and Michelle Boockoff-Bajdek as they share their insights into building and evolving an employer brand—from navigating layoffs to developing brand ambassadors to measuring employee satisfaction.
🎧➡️ https://link.chtbl.com/xmlWV4Jk
👋 Acquia Skillsoft
02/27/2023
Looking to create unforgettable experiences for your B2B customers? Tune into this episode of featuring CMOs Shirley Macbeth of Forrester, Olga Noha of SplitMetrics, and Marca Armstrong of Passport.
You’ll learn the power of customer events and practical tips on how to make them stand out. Whether you're planning a virtual, in-person, or hybrid event, this episode has everything you need to know to put on the soirée of the year. 🎊 https://link.chtbl.com/4KQW-XYL
02/13/2023
Take control of your career! In this episode of Renegade Marketers Unite, Patricia Romboletti, founder and author of Bulletproof Your Career, shares her tips and insights on bulletproofing your CMO career.
Learn how to establish yourself as a thought leader, how to effectively build your network, and the best strategies for navigating the ever-changing landscape of marketing as you take your career to new heights. Tune in! https://bit.ly/3HK7W3a
02/06/2023
In this , Drew tackles the many challenges B2B marketers will face in 2023 and how to overcome them.
Key Takeaways:
🔑 How to mine customer relationships in 2023
🔑 Why brand purpose is so important
🔑 Why employees should be your #1 target in a recession
Tune in for your 2023 growth plan ➡️ https://bit.ly/3Rt2vKA
01/30/2023
Tune in to the latest episode of as we explore marketing’s role in driving PLG with CMOs Michael Callahan and Allyson Havener—a must-listen for marketers no matter who you work for and how you go to market. ➡️🎧 https://bit.ly/3kVlp0F
👋 Acronis TrustRadius
01/23/2023
CMOs are key players in the success of an acquisition.
Don’t miss this week’s with expert CMOs Julie Feller of U.S. Legal Support, Isabelle Papoulias of Mediafly, and Kristen Russel of symplr to learn how they navigated all the brand challenges that come post-acquisition.
🎧➡️ https://bit.ly/3ZTDNXq
01/18/2023
Marketing spend correlates directly to business growth.
Don’t believe us? Consult the experts and check out this week’s episode of for Forrester analysts Barbie Mattie and Nick Buck’s recommendations for budget allocation, how to get the most out of your budget in 2023, why brand matters, and a whole lot more!
Check it out ➡️ https://bit.ly/3GIz8Px
👋 Allow me to introduce you to CMO Huddles Studio, our new live show featuring the savvy CMOs of CMO Huddles, who we affectionately call “huddlers.”
On our first-ever show, we’ve got an all-star cast here to talk about all things customer events. Tune in to hear from Shirley Macbeth of Forrester, Olga Noha of SplitMetrics, and Marca Armstrong of Passport, Inc. as we discuss things like:
💡How to get customers to events
💡How to leverage event partnerships
💡Why you need to have a post-event follow-up plan
💡The role CMOs should play when engaging customers at an event
💡Lessons learned from ghosts of events past
💡How to measure the success of events
For those of you who are well acquainted with my content, this show is the 2023-ified version of , which had a wonderful 2-year run but was overdue for a refresh.
⏰ Don’t forget to RSVP below & bring your questions if you have any 👇 Can’t wait to see you there!
Brought to you by Restream.io
01/09/2023
What does ESG have to do with B2B? A lot!
In this episode of , CMO Joe Cohen of AXIS joins us to talk about all things ESG and why B2B brands shouldn’t be afraid to take a stand.
Find out the when, why, and how you should take a stand 🎧➡️ https://bit.ly/3vHltmC
12/19/2022
Close your eyes and imagine your dream marketing team 💭
Now pop that dream bubble and make it a reality! Check out this episode of for the best practices and approaches to building a high-performing, happy marketing team.
No, you’re not dreaming. This episode is real and available on all your favorite podcast platforms or at the link below!
Tune in now! 🎧 ➡️ https://bit.ly/3PuKBG8
How do CMOs navigate around that dirty word “brand” to gain consensus that there is an urgent and important need to rethink the how, the what, and the why of their company?
To help you understand the challenges and opportunities related to the repositioning process, we have three amazing CMOs ready to share their journeys.
Join us next Wednesday when we go LIVE for the last time in 2022 with experts Rashmi Vittal of Productiv, Bill Strawderman of GS1 US, and Julie Feller of U.S. Legal Support.
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⏰ Set your reminder below! ↓
12/12/2022
On this : Amisha Gandhi covers why new CMOs should optimize demand ASAP, how Tipalti defined its brand purpose, and the story behind the brand’s first-ever user conference. It’s an episode you don’t want to miss! 🎧➡️ https://bit.ly/3HoDJbl
12/05/2022
Tune in for a fantastic episode with the CMO of Service Express, Josh Leatherman. This episode reveals the secret to revenue growth, how to maximize marketing spend in the face of budget cuts, and more. It’s the episode you need to listen to as we approach 2023 🎧➡️ https://bit.ly/3izpCFM
Optimizing digital spend is no easy task. Tune in to the next with superstar CMOs Ellina Shinnick, Mika Yamamoto, and Norman Guadagno. We’ll be looking at their overall approaches to their digital media mixes, what’s worked extremely well, and what they’ll be changing in 2023.
Set your reminder below!! ⏰
👋 HUB International F5 Mimecast
11/28/2022
The CATS out of the bag, 2022 was a crazy year for B2B marketing. CMOs may be wondering, what’s next for 2023?
For this Drew-on-Drew episode of , Drew reflects on some of the standout lessons of 2022 when it comes to building an unbeatable B2B brand strategy.
You can listen to the whole episode here! 🎧➡️ http://bit.ly/3EN7dOx
11/21/2022
Here are a few things you can learn in today’s with branding expert Lindsay Pedersen:
👉 What B2B brands can learn from B2C brands
👉 What makes a powerful B2B brand
👉 Which questions to ask before rebranding
Check it out! ➡️ https://bit.ly/3hwGLzu
How are elite B2B marketers helping salespeople (and the prospective customer) make the buying journey fruitful and not frustrating!? It’s time to go live with CMO Huddles huddlers Rebecca Stone of Cisco Meraki and Marni Carmichael of ImageSource. ⏰ Set your reminder below! ↓
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11/14/2022
This hits a home run! ⚾️ Tune in to see how to brand in the B2B big league. We also touch on how enterprise brands are thinking about CSR, the metaverse, Web 3.0, & more. Don’t miss it!
Listen to the whole episode here ➡️ http://bit.ly/3g6ciIj
10/31/2022
Allocating your marketing budget but don’t know where to start?
Begin with the 🔚 in mind.
Check out this week’s to learn 3 marketing mix approaches from CMO Huddles huddlers Mary Leigh Mackie of AvePoint, Sue Holub of OnSolve, and Suzanne Reed of LBMC ➡️ https://bit.ly/3TSwmwj
A CMO walks into a boardroom… What happens next? Tune in to our next LIVE with expert CMOs Paige O’Neill, Bernd Leger, and Jamie Gier as we discuss how marketers can navigate board interactions. ⏰ Set your reminder below!
👋 Sitecore Mimecast
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10/24/2022
Facing budget cuts but not outcome cuts? Check out this week’s episode of for Brent Adamson’s keys to unlocking B2B customer confidence. Advice so good you won’t need to call a locksmith 🔑
Check it out! ➡️ https://bit.ly/3MYUV8c
10/17/2022
The recipe for winning B2B content:
1 cup of boldness
2 tablespoons of wit
1 CMO willing to dare to be distinct
A splash of… TikTok!?
Tune into a delicious episode of with Josh Machiz, partner at Redpoint Ventures, for the bold ways he approaches B2B content marketing 😋 (tips so good you’ll want to lick the bowl 🥣) ➡️ https://bit.ly/3gcJk9n
10/10/2022
The Question: Want to win business?
The answer: Culture!
Check out this week’s to learn from CMO Huddles huddlers Mandy Dhaliwal of Nutanix, Bhaskar Roy of Workato, and Julie Kaplan of CareMetx on creating an authentic culture for your business (with or without an office) ➡️ https://bit.ly/3MgY5ny
10/03/2022
The never-ending battle of CMO vs. Time ⏰🤺 This episode of with Kory Kogon, VP of Global Field Development at FranklinCovey, is a fascinating look at the ways CMOs can get more out of the clock & improve productivity. Check it out! https://bit.ly/3CnaPWc
Let’s talk . How do CMOs showcase their marketing strategies and subsequent achievements with their teams & leadership? Tune in to the next with CMOs Kevin Sellers, Deidre Hudson, and Khalid El Khatib.
👋Ping Identity Payability Sprout Social
09/26/2022
On this : Tackle today’s recruiting challenges, Optimize your hiring practices, & Build winning culture… no office necessary! Tune in ASAP.
You can listen to the whole episode here! 🎧➡️ https://bit.ly/3fixGJy
What are the ABCs of a great program? Join next week’s with Charles Groome, Chip Rodgers, & Grant Johnson for an in-depth discussion of best practices.
Each guest brings a totally different perspective—all 3 CMOs are using different tools and are at different stages of their ABM journeys. It’s going to be a great episode!
👋 Biz2Credit WorkSpan Emburse
09/16/2022
Unless you have a crystal ball or reliable spidey senses, we can’t know for sure if a recession will happen or not. Regardless, it’s important to be prepared! 🔮🕷️ For this Drew-on-Drew episode of Drew explores 4 buckets of recession preparedness, drawn from illuminating CMO Huddles discussions.
You can listen to the whole episode here! 🎧➡️ https://bit.ly/3xrhMma
Where should your business focus? Try out our Recession Preparedness Calculator, developed with the help of the fabulous team at Outgrow ✅➡️ https://bit.ly/3ROjYwh
09/12/2022
Tune in for a fantastic episode with Sangram Vajre—Co-Founder, author, & seasoned marketer-at-heart—all about the integral role that CMOs play in developing a winning strategy. https://link.chtbl.com/qPc4Bd8E
09/02/2022
Here’s a pop quiz before the long weekend:
B2B market research, when done right, can…
A) Be a tentpole for an entire quarter’s worth of marketing activities
B) Help SDRs transform leads into genuine opportunities
C) Create newsworthy buzz about your brand that will catch the attention of everyone in your orbit (including customers, prospects, analysts, & talent for highly skilled roles)
D) All of the above
If you answered D, you would be correct! For this episode of , CMOs Denise Vu Broady of Appian and Dan Lowden of HUMAN share their expertise on conducting B2B market research—you don’t want to miss it! https://link.chtbl.com/qPc4Bd8E
08/29/2022
✈️ Running out-of-home airport ads
🤝 Working with resellers
🤯 Setting up your booth right next to your biggest competitors
What do these 3 activities have in common? They’re all ways SentinelOne has established itself as a . CMO Daniel Bernard shares the story behind SentinelOne’s challenger growth on RenegadeMarketersUnite—don’t miss it! https://link.chtbl.com/qPc4Bd8E
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