Blue and White Publishing Inc.

Blue and White Publishing Inc. is an independent publishing house based out of Morningside Heights and Columbia University in New York, NY. Founded in March 2013 in order to provide publishing and advertising services and consulting, Blue and White Publishing Inc.

has afforded many small publications financial independence. We are truly the voice of the morning side, working tirelessly with our clients to optimize their content’s performance on the web and in print. 07/15/2014

Mobile Advertising Will Dominate Social Networks

The industry may have thought the transition from print to display advertising was here to stay, but soon enough mobile will take over the digital advertising sphere. Television’s long run at the top is coming to an end. With mobile advertising growing at unparalleled rates, digital ad spending is on pace to overtake television by 2018. 10/24/2013

Sponsors | Columbia Media Conference

We're very excited to announce that we are a sponsor of this year's Columbia Media Conference! 10/11/2013

Buys That Include Sponsored Content Now 20% of Ad Revenue at Forbes Revenue from sponsored content continues to grow at Forbes. 10/08/2013

ANA Meeting Takeaway: Social Is Now a Core Driver of Strategy

Social Is Now a Core Driver of Strategy... Social has flipped from marketing candy to the core driver of brand strategy. That's the takeaway from the ANA annual meeting. 09/26/2013

World's oldest newspaper to end print edition, go digital only

Clearly online advertising is the way to go. This is a sad example of what is happening to the media industry...! Lloyd's List, which was founded in 1734, says declining interest in the shipping newspaper's print edition led to the decision. Read this article by Steven Musil on CNET News. 08/26/2013

Let Me Explain Why Miley Cyrus’ VMA Performance Was Our Top Story This Morning

In the spirit of Facebook updates on Miley's ludicrous VMA performance on MTV last night, the Onion nails online media advertising. Thank you @Max Finkel for finding this brilliant and witty piece.,33632/ By Meredith Artley, Managing Editor Of 08/22/2013

Shutterstock and Facebook: Providing High-Quality Imagery to Businesses

Facebook and Shutterstock have teamed up to provide free access to Shutterstock's library of over 25 million high-quality stock images. This is groundbreaking. Great pictures build powerful connections. Now Facebook, the world’s most popular social network, and Shutterstock, the world leader in stock image 08/20/2013

Back-to-School Marketers: Take Advantage Of First-Party Data

We can't wait to get back to school, and neither can our advertisers! See you in 2 weeks, Columbia! By using a data management platform to unify consumer data, retailers can build or create a specific audience of back-to- school shoppers. 08/13/2013

Twitter Teams with Viacom to Sell Its Ads to VMA Sponsors

Interesting partnership between VIACOM and Twitter... Could programming advertisements be a new trend? Twitter's co-selling deal with Viacom for the VMAs is the 13th such program it's sold with a network, publisher or sports league partner. 08/08/2013

Where the Real Money Is Going in Online Advertising

An interesting look into the real numbers advertising produces for some of the biggest names in the digital age... For all the hand-wringing over automated ad buying systems and mobile devaluing publishers' real estate, some sites still fetch top dollar.


CEOs of America’s Largest Companies Embracing Twitter and LinkedIn (Facebook, not so much)

When was the last time you updated your LinkedIn? Or tweeted an inappropriate tweet? Looks like it matters to employers... Last year my company Domo, along with, published an eye-opening study that revealed the social media habits of Fortune 500 CEOs. It found that the vast majority of these business leaders were 08/05/2013

Amazon's Bezos makes moves into newspapers, buys Washington Post for $250 Million

Jeff Bezos, as an individual, has purchased the Washington Post media asset. Where will this take the historic publication? Jeff Bezos, founder and CEO of, is buying the Washington Post and some related publishing assets from Washington Post Co. 08/05/2013

New York Times Sells Boston Globe to Red Sox Owner for $70 Million

Can publishing get too big? According to the sale of the Boston Globe, NY Times needs to focus solely on NY business... The New York Times Co. agreed to sell The Boston Globe to John Henry, owner of the Boston Red Sox baseball team, for $70 million in cash. 07/30/2013

Facebook Stock, Fueled by Mobile, Rises to Highest Price Since IPO

Facebook stock is proving everyone wrong. So who thought that it was losing popularity...? Facebook shares on Monday rose to their highest closing price since the day after its initial public offering amid new optimism on mobile advertising. 07/29/2013

What a Publicis Omnicom Merger Means for Media Companies

Big news for the media world today... The merger of Publicis and Omnicom will likely change how media is bought, but TV networks and publishers are downplaying the possible impact on their leverage. 07/25/2013

Fortune 500 companies give social media a thumbs-up

Social media is the key to a successful business! The world's top bankrollers are increasingly growing their social-media presence -- currently, 77 percent of Fortune 500 companies keep active Twitter accounts and 70 percent have a page. Read this article by Dara Kerr on CNET News. 07/25/2013

Facebook: Buy Or Sell And Trends In Internet Advertising

When it comes to online advertising, Facebook and Google can't be beat. This is the quarter that tells us that Facebook is here to saty


Congratulations Columbia! We rank #5 on Forbes' list of Top Colleges for 2013 with a fiscal grade report of A+.

ROAR LIONS ROAR! 07/23/2013

Why Your Company's Social Media is Failing

Today's world isn't just about social media, it's about social business. The other day, I had an issue with my television service. As a social media author and CEO, I did the first thing that comes natural: I tweeted, and posted a complaint on the company's page.


How is Facebook helping small businesses? ...and for what price? 07/20/2013

Print Is Dead? 'Vogue' Has Its Second Biggest Issue Ever

Looks like print may not be dead in all forms of news... Print is alive and booming -- at least if you're 'Vogue.' 07/19/2013

Software is Eating the Digital Advertising Business

This is exactly why Blue and White Publishing Inc. does what it does. Online advertising is necessary to help our Morningside small businesses! Yesterday, Yahoo! reported earnings and released undeniable data about the growing impact that advertising technology companies are having on the company. Display ad revenue (ex-TAC) was down by 12%, 07/18/2013

In Business, Everybody Uses Social Media For Work; The Question Is How

Social networking is the key to modern business. But HOW can we manipulate the social network to ensure we reach the greatest amount of viewers? By Zachary Reiss-Davis You can no longer segment your business customers into those who use social media for business purposes and those who do not. Why not? Because according to Forrester’s newest B2B Social Technographics® numbers, fully 100% of business decision-makers use social media for work p... 07/16/2013

Pizza and a PracTest

Blue and White Publishing Inc. client, Stratus Prep, is offering some serious LSAT Prep for the Columbia community!

If you're studying for the LSAT, grab some FREE PIZZA and take a FREE PRACTICE TEST at on 8/1 at 6:30PM with Stratus Prep.

RSVP at Planning on taking the LSAT? Join us at Stratus Prep Headquarters for our FREE Pizza and a PracTest event on Thursday August 1st at 6:30 PM. The road to LSAT success starts with a FREE PracTest. Where: Stratus Prep Headquarters 27 West 24th Street Suite 10-B New York, NY 10010 What: 6:30 to 7:00 PM:... 07/16/2013

9 Cool College Start-ups |

College gives students the chance to capitalize on their skills. Who at Columbia is going to start the next great college start-up? (This is especially easy when you have access to a student run publishing group like Blue and White Publishing Inc.!) The entrepreneurs who run these 9 companies are hard at work developing new products and services. They are raising money and hiring salespeople. And they are probably a little late for class... Meet the future of American business. To quote one of the 07/15/2013

Facebook Engineer Fires Back At BuzzFeed: Users Don’t Care How Many People View Their Posts |...

Who is really reading your Facebook posts...? "The Number Facebook Doesn’t Want You To See", an article from Thursday by BuzzFeed claimed Facebook is hiding the number of people who see your posts so you don't feel bad that most people don't Like or comment. This morning, a Facebook engineer wrote a retort claiming that..


If the decision was yours, would you phase out print? 07/12/2013

What Does The Future Of Advertising Look Like? CMOs Convene At Wharton To Explore

Where do you think online advertising will go by 2020?? Do you agree with the researchers at U Penn? 2020 is a mere seven years out. Yet given the rate of change happening in the advertising and marketing world, it might as well be light years away. And the industry will likely look radically different from today. Mack Plaza at Wharton School of the University of Pennsylvania (Photo credit: Wikiped... 07/11/2013

The Print Media Are Doomed - BusinessWeek

Business Week knows what advertisers are learning: "It’s not that print is bad. It’s that digital is better." Read professors, politicians, and industry experts' debates about outsourcing, immigration, MBAs, public schools, health care, taxes, and the Internet. 07/11/2013

The Scientific Secrets Behind Captivating Online Ads

Our highly qualified Creative Team can generate online ads that will ensure what Forbes claims is "the key to success in grabbing and holding the attention of viewers" VideoThe mere fact that an online video advertisement reaches a viewer's computer screen does not guarantee that the ad actually reaches the viewer. Experimental research by HBS professor Thales S. Teixeira looks at how advertisers can effectively capture and keep viewers' attention by evoking certa...


we're very excited to welcome Ben Xue to the Creative team!


are you a graphic designer? know someone who's a Photoshop pro? Blue and White Publishing Inc. is looking to expand it's Creative team. Contact [email protected] for more information.


Very excited to be working with Sushi Sushi NYC on online marketing and a custom ordering system!


A big welcome to Josh Ackerman, Max Finkel, and Ross Haimowitz, our newest Account Executives!


Blue and White Publishing Inc. is excited to welcome Daniel Parmet, Vice President of Corporate Development, to the team!


Are you interested in making over $100 a day? Contact [email protected] to find out how.


a big thank you to Laredo Group for some great tips today!


Looking for an apartment on the Upper West Side? The Greystone is offering a free $500 AMEX gift card for new Columbia student tenants through 7/1. 05/30/2013

Find a Law School That Fits Your Learning Style

Looking for test preparation or admissions counseling? Stratus Prep's got the best. Consider class size and research potential mentors when deciding to which law schools you’ll apply.


Blue and White Publishing Inc. is proud to announce its acquired equity of Guap Network!


Founded in March 2013

Founded in March 2013




425 Riverside Dr Apt 3C
New York, NY

Opening Hours

Monday 9am - 5pm
Tuesday 9am - 5pm
Wednesday 9am - 5pm
Thursday 9am - 5pm
Friday 9am - 5pm
Saturday 9am - 5pm
Sunday 9am - 5pm
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