Blue and White Publishing Inc. is an independent publishing house based out of Morningside Heights and Columbia University in New York, NY. Founded in March 2013 in order to provide publishing and advertising services and consulting, Blue and White Publishing Inc.
has afforded many small publications financial independence. We are truly the voice of the morning side, working tirelessly with our clients to optimize their content’s performance on the web and in print.
The industry may have thought the transition from print to display advertising was here to stay, but soon enough mobile will take over the digital advertising sphere.
cio.com Television’s long run at the top is coming to an end. With mobile advertising growing at unparalleled rates, digital ad spending is on pace to overtake television by 2018.
We're very excited to announce that we are a sponsor of this year's Columbia Media Conference!
adage.com Revenue from sponsored content continues to grow at Forbes.
Social Is Now a Core Driver of Strategy...
adage.com Social has flipped from marketing candy to the core driver of brand strategy. That's the takeaway from the ANA annual meeting.
Clearly online advertising is the way to go. This is a sad example of what is happening to the media industry...
news.cnet.com Lloyd's List, which was founded in 1734, says declining interest in the shipping newspaper's print edition led to the decision. Read this article by Steven Musil on CNET News.
In the spirit of Facebook updates on Miley's ludicrous VMA performance on MTV last night, the Onion nails online media advertising. Thank you @Max Finkel for finding this brilliant and witty piece.
www.theonion.com By Meredith Artley, Managing Editor Of CNN.com
Facebook and Shutterstock have teamed up to provide free access to Shutterstock's library of over 25 million high-quality stock images. This is groundbreaking.
shutterstock.com Great pictures build powerful connections. Now Facebook, the world’s most popular social network, and Shutterstock, the world leader in stock image
We can't wait to get back to school, and neither can our advertisers! See you in 2 weeks, Columbia!
adage.com By using a data management platform to unify consumer data, retailers can build or create a specific audience of back-to- school shoppers.
Interesting partnership between VIACOM and Twitter... Could programming advertisements be a new trend?
adage.com Twitter's co-selling deal with Viacom for the VMAs is the 13th such program it's sold with a network, publisher or sports league partner.
An interesting look into the real numbers advertising produces for some of the biggest names in the digital age...
adage.com For all the hand-wringing over automated ad buying systems and mobile devaluing publishers' real estate, some sites still fetch top dollar.
When was the last time you updated your LinkedIn? Or tweeted an inappropriate tweet? Looks like it matters to employers...
linkedin.com Last year my company Domo, along with CEO.com, published an eye-opening study that revealed the social media habits of Fortune 500 CEOs. It found that the vast majority of these business leaders were
Jeff Bezos, as an individual, has purchased the Washington Post media asset. Where will this take the historic publication?
online.wsj.com Jeff Bezos, founder and CEO of Amazon.com, is buying the Washington Post and some related publishing assets from Washington Post Co.
Can publishing get too big? According to the sale of the Boston Globe, NY Times needs to focus solely on NY business...
adage.com The New York Times Co. agreed to sell The Boston Globe to John Henry, owner of the Boston Red Sox baseball team, for $70 million in cash.
Facebook stock is proving everyone wrong. So who thought that it was losing popularity...?
adage.com Facebook shares on Monday rose to their highest closing price since the day after its initial public offering amid new optimism on mobile advertising.
Big news for the media world today...
adage.com The merger of Publicis and Omnicom will likely change how media is bought, but TV networks and publishers are downplaying the possible impact on their leverage.
Social media is the key to a successful business!
news.cnet.com The world's top bankrollers are increasingly growing their social-media presence -- currently, 77 percent of Fortune 500 companies keep active Twitter accounts and 70 percent have a page. Read this article by Dara Kerr on CNET News.
When it comes to online advertising, Facebook and Google can't be beat.
forbes.com This is the quarter that tells us that Facebook is here to saty
Congratulations Columbia! We rank #5 on Forbes' list of Top Colleges for 2013 with a fiscal grade report of A+.
ROAR LIONS ROAR!
Today's world isn't just about social media, it's about social business.
linkedin.com The other day, I had an issue with my television service. As a social media author and CEO, I did the first thing that comes natural: I tweeted, and posted a complaint on the company's page.
How is Facebook helping small businesses? ...and for what price?
Looks like print may not be dead in all forms of news...
mashable.com Print is alive and booming -- at least if you're 'Vogue.'
This is exactly why Blue and White Publishing Inc. does what it does. Online advertising is necessary to help our Morningside small businesses!
linkedin.com Yesterday, Yahoo! reported earnings and released undeniable data about the growing impact that advertising technology companies are having on the company. Display ad revenue (ex-TAC) was down by 12%,
Social networking is the key to modern business. But HOW can we manipulate the social network to ensure we reach the greatest amount of viewers?
forbes.com By Zachary Reiss-Davis You can no longer segment your business customers into those who use social media for business purposes and those who do not. Why not? Because according to Forrester’s newest B2B Social Technographics® numbers, fully 100% of business decision-makers use social media for work p...
Blue and White Publishing Inc. client, Stratus Prep, is offering some serious LSAT Prep for the Columbia community!
If you're studying for the LSAT, grab some FREE PIZZA and take a FREE PRACTICE TEST at on 8/1 at 6:30PM with Stratus Prep.
RSVP at http://stratuspreppractest.eventbrite.com/
eventbrite.com Planning on taking the LSAT? Join us at Stratus Prep Headquarters for our FREE Pizza and a PracTest event on Thursday August 1st at 6:30 PM. The road to LSAT success starts with a FREE PracTest. Where: Stratus Prep Headquarters 27 West 24th Street Suite 10-B New York, NY 10010 What: 6:30 to 7:00 PM:...
College gives students the chance to capitalize on their skills. Who at Columbia is going to start the next great college start-up? (This is especially easy when you have access to a student run publishing group like Blue and White Publishing Inc.!)
inc.com The entrepreneurs who run these 9 companies are hard at work developing new products and services. They are raising money and hiring salespeople. And they are probably a little late for class... Meet the future of American business. To quote one of the
Who is really reading your Facebook posts...?
techcrunch.com "The Number Facebook Doesn’t Want You To See", an article from Thursday by BuzzFeed claimed Facebook is hiding the number of people who see your posts so you don't feel bad that most people don't Like or comment. This morning, a Facebook engineer wrote a retort claiming that..
If the decision was yours, would you phase out print? http://techcrunch.com/2013/07/14/internet-killed-the-magazine-star/
Where do you think online advertising will go by 2020?? Do you agree with the researchers at U Penn?
forbes.com 2020 is a mere seven years out. Yet given the rate of change happening in the advertising and marketing world, it might as well be light years away. And the industry will likely look radically different from today. Mack Plaza at Wharton School of the University of Pennsylvania (Photo credit: Wikiped...
Business Week knows what advertisers are learning: "It’s not that print is bad. It’s that digital is better."
businessweek.com Read professors, politicians, and industry experts' debates about outsourcing, immigration, MBAs, public schools, health care, taxes, and the Internet.
Our highly qualified Creative Team can generate online ads that will ensure what Forbes claims is "the key to success in grabbing and holding the attention of viewers"
forbes.com VideoThe mere fact that an online video advertisement reaches a viewer's computer screen does not guarantee that the ad actually reaches the viewer. Experimental research by HBS professor Thales S. Teixeira looks at how advertisers can effectively capture and keep viewers' attention by evoking certa...
we're very excited to welcome Ben Xue to the Creative team!
are you a graphic designer? know someone who's a Photoshop pro? Blue and White Publishing Inc. is looking to expand it's Creative team. Contact [email protected] for more information.
Very excited to be working with Sushi Sushi NYC on online marketing and a custom ordering system!
A big welcome to Josh Ackerman, Max Finkel, and Ross Haimowitz, our newest Account Executives!
Blue and White Publishing Inc. is excited to welcome Daniel Parmet, Vice President of Corporate Development, to the team!
Are you interested in making over $100 a day? Contact [email protected] to find out how.
a big thank you to Laredo Group for some great tips today!
Looking for an apartment on the Upper West Side? The Greystone is offering a free $500 AMEX gift card for new Columbia student tenants through 7/1.
Looking for test preparation or admissions counseling? Stratus Prep's got the best.
usnews.com Consider class size and research potential mentors when deciding to which law schools you’ll apply.
Blue and White Publishing Inc. is proud to announce its acquired equity of Guap Network!
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