Mason Interactive

Today's the day! Super stoked to share wisdom with our super-awesome partner, Shaina, from . See you at 12pm. 🎤

The countdown is on: Mind-blowing insights coming your way. Get pumped. 📚 .grow

Oh, I get by with a little help from my friends.

New epic success story on Meta featuring . Think outside the box, baby. 🎯

Some people think we're crazy when we say holiday starts in July. Our Q4 planning is underway - it's not too late to onboard and CRUSH your goals.

You asked, we created. Custom reporting that makes your life easier. 😎

Brand without personality? Nah, not on our watch. Let's inject some fresh creative vibes. ⚡

The dawn of a new era.

New branding ✅ Updated offerings ✅ Holistic approach ✅ Link in bio.

We want to hear your story. Let's grow together. ✌️

Struggling to get a read on your digital performance? Our real-time custom reports rock. Book a call to see it in action. 👀

Celebrity brands that want to get a piece of the industry’s nearly $90 billion in sales aren’t just competing with each other, they’re competing with brand juggernauts like L’Oréal and Coty. 👀

Are you covering all of your bases? Check out 's ad tech stack.

Bing is trying for a piece of Google’s lunch, by integrating ChatGPT into their platform, and Google is rolling out their own version soon.

As an illustration, here are four searches for the same thing, on Google, YouTube, Bing, and . , , and are three versions of the same dish, while ChatGPT’s is totally unique.

More on the blog: https://masoninteractive.com/blog/industry-updates/how-will-chat-gpt-effect-search-engine-marketing/

GA4 is a significant shift from UA, with its architecture based on events rather than pageviews or sessions, as well as its introduction of AI-driven insights and predictive models designed to give users deeper insight into their data and enable actionable decision making.

💻Link in bio for the full download

Q1 is here and we know that many e-commerce brands see a drop in sales after the holiday season ends. Looking for some proactive planning tips? Our team is available to work with you to audit 2022 + unlock new incremental revenue opportunities.

We’re thrilled to announce that Mason Interactive has won an RFP from Robert Louis Stevenson School to deliver a best-in-class paid media and email marketing strategy for the New York City-based independent private school. 📚

Instagram and Facebook aren’t broken, they’re different. 💭

As platforms work to combat signal loss, changes to targeting capabilities, and most critically, measurement, Meta has rolled out Advantage+ Shopping Campaigns.

ASC enables e-commerce and retail direct-to-consumer brands to potentially achieve better performance, greater personalization and more efficiency through advancements in AI + machine learning. Read More on our Blog 💻

Join us for a free day at Google Chelsea Market in NYC on October 13th to learn how institutions are winning in today's environment 📚

Limited spots are still available. Reserve yours here: https://learn.masoninteractive.com/edu-summit-google/

The economy is slowing, and it costs more to advertise online, but we do have clients who are successfully navigating this environment.

The clients who are most successful leverage all three of the above tactics: Promotions, Bundles, and Newness.

Read: https://masoninteractive.com/blog/uncategorized/3-winning-tactics-we-see-across-clients-in-the-face-of-rising-cpms-a-recessionary-environment/

Three winning tactics we see top-performing clients use in the face of A) higher CPM's and B) A recessionary environment.

Read it, it's fun!

3 Winning Tactics to Consider in the Face of Rising CPMs + a Recessionary Environment | Mason Interactive CPM's are higher, the economy is in a recession, but there are ways to win ad advertising in this environment.

So NICE to have clients in office. Thank you Greg for spending some time with us.

Join us next Wednesday, June 1st at 1pm ET to discover how you can enhance performance on Facebook with new tools and data-backed strategies. 👀💻👾

Register HERE: https://learn.masoninteractive.com/strengthen-your-brands-ad-performance/

Say goodbye to Observed conversions and hello to Modeled conversions based on hashed data.

As the industry shifts toward focusing more on consumer data privacy, it’s going to be harder to track and measure prospective customers. Read more on our Blog 💻

We’re excited to announce that two new team members have been added to Team Killer 🕵🏻‍♀️🕵🏾‍♂️

Visit our blog to learn more about Stephen and Carly! We’re thrilled to have you on board.

Sustainability is important. We’re grateful to be working alongside brands who are dedicated to protecting our planet 🌍

As Google prepares to sunset third-party cookie tracking, owning first-party data should be an essential part of your strategy.

Now on the blog 👋

Small and medium-sized D2C brands often depend on third-party retailers for exposure to larger audiences.

However, the risks include not only loss of revenue, but the opportunity to capture the first-party data needed for future sales & growth.

Read more on our blog 💻 :

https://masoninteractive.com/blog/brand-strategy/your-retailers-are-your-competitors-too/

We’re excited to announce that we have achieved 2022 Premier Partner status in the Google Partners program 🎉

This designation recognizes Mason in the top 3% of agencies in the United States.

We are excited to announce that Kelly Stancil has joined Mason Interactive as our first Data Engineer. 👨🏾‍💻

With 7 years of experience in data visualization and report management, Kelly will be focusing on performance insights to help our clients better understand customer behavior across digital channels.

We are looking forward to all the great things ahead with Kelly on the team!

The iOS 14 update challenged, and continues to impact, marketers worldwide. Our team recommends five brand building tactics to help you adapt to this complex digital ecosystem.

Download the Guide via

https://learn.masoninteractive.com/ios14-downloadable-guide/?utm_source=hs_email&utm_medium=email&_hsenc=p2ANqtz-9NSEkkGdW2C9J_sSQDFkvngOWeOlD0mubWlBblPizulhok0Ma5R6XMcftIHPPrhlQKC_Wp

Mason Wrapped is here! Get to know us as we recap 2021 in numbers. ✨

“I believe that culture is what you do, and what we do is grow our clients’ businesses.”

Our CEO, Brook, sat down with members of the Forbes Agency Council to share his thoughts on company values, culture, and processes.

https://www.forbes.com/sites/forbesagencycouncil/2021/11/19/14-smart-ways-to-market-company-culture-internally-and-externally/?sh=5f970bb4ada3

We are excited to announce that David Grigg has joined Team Hawk at Mason Interactive as a Performance Marketing Manager. 🤩

Some things you may not know 🤔 is that David is from Locust, NC right outside of Charlotte and spends his other hours golfing, staying in shape, going to sports games and breweries, writing, and volunteering. He is on the board of an adoption organization and is always open to chat and/or be a resource about the topic. We are looking forward to all the great things ahead with David on the team!

It's no secret the eCommerce industry is evolving and growing. 💁 In recent years it has grown so much it's changed the way we shop and sell online.

New technology has enabled marketers to reach consumers where they are and provide a personalized shopping experience.

Take a look at the most recent trends to see how businesses are adjusting to sell online.

http://ow.ly/yWBO50GGuYA

Ecommerce Trends that are Shaping the Industry To help you stay on top of the latest developments, here are the top ecommerce trends you need to know for both B2B and B2C brands.

Black Friday is on the horizon which means you need to get your eCommerce sales strategy in place ASAP! 👏

As you prepare, keep in mind that most shoppers this year will prefer to shop online. Here are 15 ideas, tips & strategies to increase holiday sales this Black Friday and holiday season.

http://ow.ly/AOOs50GGtue

Black Friday Ecommerce: 15 Ideas, Tips & Strategies to 3X-10X Sales The countdown has started, but there’s still time to optimize your 2021 Black Friday ecommerce sales strategy. We’re expecting another successful year for holiday ecommerce sales. Is your Black Friday campaign plan ready?

Social media can be a maze for business alike, especially with it constantly changing. 😖

Take a look at 🤚5 key trends that will play a major roll in the success of your company.

http://ow.ly/jyQU50GB98U

Council Post: Five Social Media Trends You Need To Follow In 2021 Social media isn't a new strategy in the world of PR, but it's constantly changing. After the firestorm of 2020, many brands quickly learned that social media can be a lifeline between you and your customers.

Cheers to the holidays!🥂

The demand for direct to consumer is higher than ever before, especially when it comes to the beverage industry. As businesses prepare for the holidays they will need a responsible and creative marketing approach. ☝️

Here are the marketing best practices for alcohol brands you should know as you start planning.

http://ow.ly/Xo4T50GB7nu

PSA! Mason Interactive is a Finalist in the “Diversity, Equity and Inclusion” category in the Google Premier Partner Awards. 🎉

What does this mean? 🤩 Mason is recognized for a campaign to offer free GED courses and, upon successful completion, a voucher for free college credits at St. Augustine College.

Mason’s Team Hawk, led by Associate Director Andrew Womble 🙌, used Google campaigns to harvest intent in the community, and to direct interested users to specific landing pages.

Learn more in our latest blog here 👉 http://ow.ly/hHiX50GxwYq

Have you noticed acquisition costs rising?

As costs rise, eCommerce brands turn to new methods and platforms of advertising. 🤔

https://www.shopify.com/enterprise/the-future-of-ecommerce/customer-retention

5 Trends for the Future of Ecommerce in 2021 Don’t believe the hype: retail isn’t failing nor is success tied to innovation for innovation’s sake. What is the future of ecommerce for 2021 and beyond? 5 insights offer the answer.