Avenida Fidel Castro/Entrada da Engevia . Bairro Vila Flor/Viana
Perhaps you can figure out where this is:
$16 a month for 2M, and
$40 a month for 3 Million.
Shouldn't 2 million be $8 or LESS? Outside of taxes, I can't think of another example where you are expected to pay more, per unit, as you buy more from a company. Especially on something like licensing.
H&Co designs typefaces, which you'll find exclusively at typography.com. Learn about our work in Netf
Since 1989, we’ve helped the world’s foremost publications, corporations, and institutions develop unique voices through typography. Our body of work includes some of the world’s most famous designs, typefaces marked by both high performance and high style. We work with brand leaders in every sector, developing original typefaces for print, web, and mobile environments, and licensing fonts from our library of more than one thousand designs.
New at typography.com: the stories behind “Numbers,” a set of fifteen fonts inspired by non-typographic sources. http://hflr.co/2yu04
Some new things are making their way to typography.com this week. :) http://hflr.co/iz0fm
Here’s the soundtrack to our next typeface. Stay tuned! http://hflr.co/smusic
Project S—, a playlist by jonathanhoefler on Spotify Music for the design of the S— typeface by Hoefler&Co. Coming to https://typography.com.
A nice treat from the Biden campaign: Robyn Kanner and her team share my fondness for the Numero symbol, and made this button using the № in our Decimal typeface! I must thank my fellow Numero enthusiast Bethany Heck for nerding out with me about the № on Twitter, galvanizing my plan to put them in all our fonts… http://hflr.co/zyxbg
New today from Hoefler&Co: “Fonts for Cartography,” a selection of typefaces recommended for maps (or inspired by mapmaking) — with a tour of the less obvious features that suggest specific kinds of fonts for specific kinds of maps. → http://hflr.co/f5329
Cartography Font Collection | Fonts by Hoefler&Co. H&Co designs fonts for print, web, and mobile environments.
Q: You must have known it was Harris for a long time, huh
A: Nope, found at the same time as you.
Q: Then how did the logo happen?
A: Here's the scoop: http://hflr.co/0sbfd
Best News of the Week | Fonts by Hoefler&Co. And the second best news is getting to see the logo I created for the ticket, a collaboration with Senior Creative Advisor to the campaign Robyn Kanner, which evolves the earlier mark by Aimee Brodbeck at Mekanism. What a wonderful and uplifting announcement this piece of typography gets to accompan...
It’s always a kick when the client picks your favorite logo. (Not that I had anything against the 10 other runningmates whose names we explored in the wordmark!) What an incredible field of eminently qualified leaders. And what a thrill to be able to contribute the typography to this terrific ticket.
New fonts today! Sentinel Pro features small caps, tabular figures, an easier way to typeset fractions, and a pair of new fonts containing 250 ornaments.
Introducing Sentinel Pro | Fonts by Hoefler&Co. A designers’ favorite gets a major upgrade, gaining small caps, tabular figures, an easier way to typeset fractions, and a pair of fonts containing 250 ornaments.
New work! For the Biden campaign, a new typographic system built from two H&Co typefaces. Read more: http://hflr.co/4gldw
Some of our work for the Biden campaign is starting to appear — see more in Business Insider!
Biden campaign rolls out new fonts from typeface powerhouse Hoefler & Co. The fonts are from the same company behind typefaces for the Obamas, Rolling Stone, Twitter, Tiffany & Co., the Guggenheim, Condé Nast and Nike.
New on the site! A typographic gallery, designed by me and Brian Hennings, showing our new Cesium typeface with a couple of old friends. http://hflr.co/zbpw9
I’ve been spending time with the archived versions of the website for the Obama White House, and put together a little chronology of the fonts they used, now at http://hflr.co/9ev3j. A refreshing walk through a time of dreams and achievements.
Thanks, Obamas. | Fonts by Hoefler&Co. Today, as the saying goes, is the first day of the rest of your life. For the exiting President and First Lady, who for eight years have represented this nation with dignity, and led it with courage, today begins the next chapter in their lives as public servants, as stewards of the new Office of Ba...
A handy phrase for type wonks is this: “schnapps-word,” a portmanteau by analogy from the wonderful German term “scnhapps number.” All is explained, inside…
“Typographic Sirloin” is a spectacular term, one that I learned from one of Alastair Johnston’s books: he found it in one of Dibdin’s, from 1817. (!) It describes certain phrases that appear in type specimen books — definition in footnote 3 of the article below.
Why “the quick brown fox” makes every typeface look dreadful, and what to use instead. Take a peek inside the Universal Font Proof developed by Hoefler&Co — newly open-sourced, and available for everyone to use.
Text for Proofing Fonts | Fonts by Hoefler&Co. A farewell to The Quick Brown Fox.
I'm delighted to introduce CESIUM, a new display face from Hoefler&Co. It’s an adaptation of our Vitesse typeface, outfitted with a speedy inline — and like most straightforward ideas, this one proved challenging to execute, but its puzzles were immensely satisfying to solve. —JH
Recommended Reading from H&Co! http://hflr.co/reads
Five typography-adjacent books for indoor times: meet a lexicographer, a copy chief, a competitive Scrabble player, a lettering artist, and a designer of typographic props for film.
Recommended Reading | Fonts by Hoefler&Co. Five typography-adjacent books for indoor times.
Looking to sharpen up your lettering skills while you're working from home? (Please be working from home!) Here’s an index to all the type critiques I’ve done on Twitter — it’s a running list. http://hflr.co/crits
Type Crits on Twitter | Fonts by Hoefler&Co. Jonathan Hoefler offers suggestions to designers struggling with letterforms, and shares these observations with everyone following .
Another type crit online: here’s a slab serif by Josh Apostolopoulos, with some of my comments, including a trick I like to use to get the S right. http://hflr.co/crit5
Hoefler&Co. on Twitter “Ahoy, ! I really like where your typeface is going. It’s an interesting moment to look at this together, because your drawings are in great shape, but there’s a missing piece that will make your life easier. (And I have an S trick to share.) —>”
From time to time, I’ve been invited to offer advice to designers wrestling with thorny letterforms, and have shared my observations on Twitter. I thought I’d make this a regular feature, open to anyone who’s interested in type — feel free to DM me and follow on Twitter.
If you could use a sounding board, get in touch & I’ll do my best to get in touch. And my thanks to Fast Company for the shout out! —JH
You can now get a free typography crit from Jonathan Hoefler Design Twitter for good.
If you need a hit of typography to make it through the holidays, spend 43 minutes with our episode of "Abstract" on Netflix. AND THEN: a look behind the scenes! published this morning at http://hflr.co/ia.
News from H&Co | Inside “Abstract” | Fonts by Hoefler&Co. Twenty-five things I learned making the Netflix documentary Abstract, including what to wear to a graveyard, when to bring up your favorite sci-fi podcast, and how to avoid being detained by armed agents of the Treasury Department.
The new H&Co type specimen! $15, fully credited toward your next purchase of fonts from H&Co. Supplies are preposterously, disgracefully limited. http://hflr.co/cat11
Enjoy our seasonal Pumpkin Spice Homepage. typography.com
A little break for the weekend: step-by-step instructions for designing a typeface. On Spotify. http://hflr.co/playlist1
Another maddening typographic illusion, No. 8 in a series of 10. From a set of free tools to teach or study type design, now at http://hflr.co/illusions.
New: six lessons about typographic illusions that wound up on the Netflix cutting room floor — a set of free downloads for anyone who teaches or studies typography. Enjoy! http://hflr.co/illusions
An unexpected surprise! John at , who lately has been digging into historical cosmological topics, has shifted gears this morning to write about our new Decimal typeface. (The play button here, refreshingly, does NOT show the bouncy variable font animations to which we’ve all become accustomed.) John, thanks for the deep dive! http://hflr.co/um8qr
An outtake from the typography.com homepage, as part of the artwork that presents the symbols in the Decimal typeface. It seemed so natural to show UI icons in a relevant context, but then this nagging feeling that someone might want to CLICK on cart, favorites, profile, search...
On Drawing The Descending F. ⇨ I’d mentioned in the Decimal design notes that I’d never seen an italic on a watch dial, but I forgot about this legend on the Submariner. Personally I prefer Decimal’s italics (below) to Rolex’s (above), but I could see the case for a descending lowercase f. Here’s how I’d do it: after pruning the serif and aligning the bottom of the character with the p’s & q’s, skew it backward: a descending f that follows the nominal italic angle almost always looks too upright. @ Hoefler&Co.
Over on Instagram, an explanation of why the PAGE symbol was the most diabolical thing to design, among all 111 symbols in the Decimal typeface: https://www.instagram.com/p/B3CnOVEBnkC/
Most typefaces begin with an H or an O; Decimal began with a 4. This peculiar form, with a wide, flat top, is found throughout watches — on dials, subdials, bezels, chapter rings, and even on bridges of watch movements. More about why on our blog today; some favorite examples follow (a Breitling Yachting, Breitling Copilot, and Omega 30T2.) @ Hoefler&Co.
I’m delighted to announce DECIMAL, the new sans serif! Originally inspired by the lettering on vintage watches, Decimal took some sharp turns during its development, emerging as a collection of fonts that references the ideas — not just the forms — from some remarkable timepieces. More at typography.com. @ Hoefler&Co.
TYPEFACE DESIGN ON ! I'm delighted to announce that I'm one of the six designers profiled in season 2 of "Abstract: The Art of Design", the Emmy-nominated documentary series that returns on September 25. I hope you'll spend an hour getting to know my team at H&Co (and two of our unpublished typefaces) — as well as all of the other extraordinary designers representing truly fascinating realms of design. —Jonathan Hoefler
Abstract: The Art of Design | Season 2 Trailer | Netflix Abstract: The Art of Design returns to take you beyond blueprints into the art, science, and philosophy of design. From how we see the world to how we impact...
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For thirty years, we’ve helped the world’s foremost publications, corporations, and institutions develop unique voices through typography. Our body of work includes some of the world’s most famous designs, typefaces marked by both high performance and high style. We work with brand leaders in every sector, developing original typefaces for print, web, and mobile environments, and licensing fonts from our library of more than fifteen hundred designs.
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