Partnercentric Inc

Cheers to everyone in the New Year! We look forward to seeing you in 2023.

Wishing all of our clients and friends in the industry a very merry holiday!

If you’re a professional who has toiled over writing calls to action (CTAs), you’re certainly not alone. Oftentimes, it’s a fine balance between being enticing enough yet not too promotional. Never fear: Ad Espresso has compiled 17 examples that get results PLUS advice on how to write the “perfect” CTA. You might find some good inspiration!

17 Call To Action Examples (+ How to Write the Perfect Social CTA) Your call to action can determine if customers convert. Copy these examples of the best CTAs and follow our easy 5-Steps strategy to write the perfect one.

Have you ever written the "perfect" CTA? It's sometimes a struggle for professionals to find a balance between being enticing enough yet not too promotional. Here are some ideas to provide inspiration.

17 Call To Action Examples (+ How to Write the Perfect Social CTA) Your call to action can determine if customers convert. Copy these examples of the best CTAs and follow our easy 5-Steps strategy to write the perfect one.

The channel has the power to be a scalable engine of growth for your business - but only if you commit the necessary resources and manpower towards your program. For every dollar our clients spend, they can see a sevenfold return on ad spend. But, you can't expect those kinds of results if you’re relying only on . Here's how to maximize your ROI with a balance of human power and tech tools.

You’re on a Great Affiliate Marketing Technology Platform. Now What? A great tech platform is only the first step towards maximizing your success in the affiliate channel. By itself, it is not nearly enough.

Wishing all of our friends a warm, safe, and healthy holiday!

Are you living an horror story? Many brands find themselves in this situation. This video breaks down why your program might not be performing as well as you think (and steps to fix it!). https://hubs.ly/Q010Z8HC0

Watch Horror Stories from an Affiliate Marketing Insider This will be the most informative 10 minutes you’ve ever spent in affiliate marketing! See the video.

How does your brand stack up against the competition? It's important to know if you really want to succeed in the marketplace. That's where TopRank can help. TopRank is one of our proprietary software tools that enables you to achieve a holistic view of your market share in relation to your competitors across the entire landscape. Learn more about it here! https://hubs.ly/Q010Z2TB0

Leave Your Competition in the Dust with TopRank - PartnerCentric It’s no secret that every bit of traction you can get in the marketplace counts, and guess what? The same holds true for your competitors...

PartnerCentric owner and CEO Stephanie Harris recently had the opportunity to share her thoughts on how far has come—and where the channel might be heading. Read the highlights here! https://hubs.ly/Q010Z53S0

Influencer marketing works! But, there are a few key things brands should know before partnering with an . Keep these factors in mind. https://hubs.ly/Q010Z8GH0

5 Things You Must Know Before Working with Influencers - PartnerCentric Here are five things you must know before you work with influencers: 1. Start with goals–every time, 2. Consider all of the data...

Are you a thinking about getting into the game? Here's what you need to know to make the most out of the channel. https://hubs.ly/Q010Z8hf0

The Affiliate Marketing Checklist for Startups As the leading affiliate partnerships agency for startups, we’ve consolidated a set of core questions every startup should consider before launching a robust affiliate program.

Congrats to our own Stephanie Harris for being featured on this year's PerformanceIN's Top 50 list. The list celebrates and provides global recognition to exceptional individuals and rising stars who are pushing the conventional boundaries to improve the partner and channel.

While is a low-risk way to build brand awareness and revenue, it sometimes gets a bad rap because of one thing: . Fortunately, there are ways to substantially mitigate your risk and protect your ROI. Here are five of the best. https://hubs.ly/H0-Jb9W0

5 Ways to Prevent Affiliate Fraud | PartnerCentric Blog Fortunately, there are ways to substantially mitigate your risk and protect your ROI. Here are five of the best.

Ad fraudsters have found new and creative ways to take advantage of the channel. Guess what? We're not going to let them. If you suspect within your program (or want to prevent it) here are some tips you can use. https://hubs.ly/H0-JdNb0

Taking A Proactive Approach to Ad Fraud Ebook With 2020 underway, it is important not to lose sight of the importance of compliance and the need to mitigate ad fraud.

A new report from NPD Group projects this year's spending will increase by 3% in November and December (and as much as 5% when factoring in October and early January 2022). The report also found that 29% of U.S. shoppers anticipate spending more this year. Here's what they'll be spending that money on! https://hubs.ly/H0-Jcd10

Holiday spending projected to grow up to 5%: NPD As more consumers plan on seeing relatives in the coming months, 29% of consumers plan to spend more than last year. 

If you're thinking of working with a agency, one thing you'll want to know is how THEY get paid! We're all about transparency at Partnercentric—and want to share all the various options to consider. https://hubs.ly/H0-JgdK0

What to Consider When It Comes to PI-Only Models - PartnerCentric Picture this scenario: You’re reviewing your current marketing strategy and want to see if your brand will experience significant growth...

While there are plenty of benefits of "buy now pay later" (upfront payments, higher conversion rates, repeat purchasers), there’s one pretty big hurdle to overcome: product returns. Here's what need to know. https://hubs.ly/H0-Jcg00

What the BNPL Trend Means for Retail and Returns Buy now pay later allows shoppers to buy higher-priced items without any upfront commitment and to pay over time. The bottom line is, BNPL allows people to transcend the confines of their monthly budget, which translates to buying more stuff.

If your program isn't performing as well as you thought it would, there's probably a good reason why. Check out our “Horror Stories from an Affiliate Marketing Insider” video to discover what might be the problem. https://hubs.ly/H0-Jb9L0

Watch Horror Stories from an Affiliate Marketing Insider This will be the most informative 10 minutes you’ve ever spent in affiliate marketing! See the video.

Anytime you’re hiring an outside service to aid in your company’s goals, there are certain qualities you want to look for—like transparency (which we’re a BIG fan of). There are others you want to avoid. Forbes lists some “smoke and mirror” characteristics specific to professionals (e.g. inflated numbers, talking instead of doing, requiring super long-term commitments). Ultimately, when vetting anyone, a key best practice is to never be afraid to ask the tough questions. https://hubs.ly/H0-J8Jr0

Council Post: 3 Things To Watch Out For When Hiring A Digital Advertising 'Expert' Even though digital advertising is a top priority for most businesses, they have a right to be wary of where they get advice from.

Affiliate is a great opportunity for startups to monetize their web presence, create new revenue streams, and increase brand awareness–all with little to no risk. But here are a few things you need to know to be successful. https://hubs.ly/H0-J8RP0

6 Things You Need to Know to have a Successful Affiliate Program With a whopping 49.1% market share, it’s no secret that Amazon totally dominates the ecommerce market in the United States.

Everything you need to know about ! Download this ebook to learn what you need to know about the lucrative channel, soup to nuts. https://hubs.ly/H0-JdN70

E-book: Affiliate Marketing 101 Our four-part Affiliate Marketing 101 series in one convenient e-book. In parts one and two of this series, we cover the basics of affiliate marketing as well as how to navigate the technology.

The upside of is impossible to ignore. It doesn’t require a huge investment, and the performance-based model means advertisers only pay for what they get. Better yet, a well-crafted program can boost revenue by an astounding 30%. But, make no mistake: Despite its impressive track record, success is not a sure thing–or easy to come by. Here are some common mistakes to avoid. https://hubs.ly/H0-Jbct0

Affiliate Marketing Is a Hungry Beast - PartnerCentric With businesses in the United States on track to spend over $8 billion on affiliate marketing by 2022, affiliate marketing is one...

If the run-up to Thanksgiving and Christmas is not typically a busy season for your business or industry, the next months are definitely not the time to "phone it in." Instead, consider these upcoming days as an opportunity to set up your business for success in the coming year. Here are eight ways to finish the year strong and get in fighting shape for 2022. https://hubs.ly/H0ZXTd00

Q4 Not Your Busy Season? 8 Ways to Maximize the Next 90 Days - PartnerCentric Despite widespread supply chain setbacks, foreseeable shipping delays, and anticipated product shortages, retail sales...

As your program grows so does the need to call in reinforcements. Read on to learn six reasons why an agency can be a force multiplier for your in-house team. https://hubs.ly/H0Zwcpg0

PartnerCentric: The Force Multiplier Your In-House Team Needs - PartnerCentric If you have an affiliate program, you probably already know that managing a successful affiliate marketing effort is not a part-time gig.

Running a isn’t easy, especially when you’re up against established businesses with deep pockets. Affiliate marketing is a great opportunity for startups to not only monetize their web presence and create new revenue streams but also increase . Here's how you can increase your chances of success in the channel. https://hubs.ly/H0Zw8-c0

6 Things You Need to Know to have a Successful Affiliate Program With a whopping 49.1% market share, it’s no secret that Amazon totally dominates the ecommerce market in the United States.

81% of brands participate in , with great profit. Here are five things you can do to optimize your efforts. https://hubs.ly/H0ZwctF0

Affiliate Marketing Trade Secrets: 5 Tips for Brands to Make the Most of their Affiliate Partnerships - PartnerCentric Here are five things every brand can do now to optimize their affiliate marketing efforts.

Understanding what the competition is doing in the landscape is crucial. Here's one way to optimize your strategies for the best return on investment. https://hubs.ly/H0ZwcrQ0

Leave Your Competition in the Dust with TopRank - PartnerCentric It’s no secret that every bit of traction you can get in the marketplace counts, and guess what? The same holds true for your competitors...

Despite its popularity, is still sometimes misunderstood by brand executives at big and small companies alike. For example, one myth is that is "outdated." Another is that it's "easy." Neither are true! Check out these top five affiliate marketing myths (and why you shouldn't believe a single one of them). https://hubs.ly/H0Z7gm10

5 Affiliate Marketing Myths | PartnerCentric Blog Five of the most common affiliate marketing myths and why you shouldn’t fall for a single one of them. 1. Affiliate marketing is the same...