Ruth Roche
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Award-winning hair artist
Expanding what artists believe they can do
Editorial Engineering | Editorial Foundations
Private trainings | Level Loyalty ↓
What you see on stage is never the whole story.
This piece wasn’t just created — it was engineered. Built in clay, assembled in pieces, reverse engineered from the final vision backward to the very first decision.
That’s exactly what I teach in Editorial Engineering.
Not just how to make something beautiful — but how to think backward from the end result, problem solve in real time, and build something that has never existed before.
If you’re ready to stop guessing and start engineering your creative work — there are a few spots left in the September session.
Link in bio to find out more. Or DM me the word ENGINEER and let’s talk.
If Salvador Dali did an updo…
Creating something you haven’t done or seen before is what EDITORIAL ENGINEERING is all about. Having a vision, figuring out how to do it, and then doing it.
Join me for an experience that will change how you look at hair, and create what you didn’t even know was possible!
Where? Napa California
When? 8/31 - 9/3, 2026
IF you want to know more DM me!
When we’re kids, we don’t second guess.
We see something — and we just go for it.
Then somewhere along the way, someone questions it… or shuts it down… and we start to believe we’re not creative.
That’s where people get stuck.
The Thinking Cut is about getting back to that place — where you actually see possibilities again and trust your decisions.
Not just another haircut. Not just another cutting class.
A different way of thinking.
🔴 The Thinking Cut
🚡 San Francisco
📆. May 17 — 10-4
Location:
San Franciso Institute of Esthetics and Cosmetology
DM me ‘SF’ and I’ll send you details.
—
Clip from my conversation on the podcast
✨Artists Icons & Entrepreneurs✨
with Lulu Benavidez lulubenavidez and Susan Krukonis Hanson 🙏🏼
EDITORIAL ENGINEERING
June - 1 spot left (6/22-25)
September - now open (8/31-9/3)
September — now open
If you’ve been trying to figure out how to actually build the work you see in your head — this is where that happens.
Not trends.
Not copying.
Not guessing.
This is about understanding how hair works so you can create anything you want!
DM me “EE” and let’s talk!
04/05/2026
WHO’s COMING???
04/04/2026
Most stylists learn how to do hair.
Very few understand why it works.
That’s the difference between repeating results
and creating anything.
Commercial or editorial… it’s the same foundation:
shape, balance, finish, decision.
That’s what we build inside EDITORIAL FOUNDATIONS.
And you don’t even have to be there live.
✔️ All classes are recorded
✔️ Watch + rewatch anytime
We start Monday.
If you’ve been thinking about it—this is your moment.
Link in bio🤓
04/03/2026
Sam Villa x CBC is taking over 2026 — and this lineup has it all. I am so excited to take the stage with this group.
All different artists coming from different angles doing amazing things for three days!
📍 Rosemont Convention Center
April 18–20
Classroom #48
Sam Villa
Chrystopher Benson
Hannah Benson .patricia.benson
CBC
Colby Lockett
Erin Hensley
Chris Jimenez .jimenez24
Lacey Geitgey
Karine Belanger
Matt Holder
Ira Pope Sage
Emily Chen
Janine Jarman
Jackie Litscher
Elizabeth Faye
George Garcia
Brayden Pelletier
J Ladner
Ruth Roche
04/01/2026
🍭SUGAR HIGH was inspired by retro futurism. It’s a clash of short hair and bouffants, mullets and updos … in powdery sweet confection colors.
Thank you to the incredible team who created these images!
CD + Hair
CD + Photographer:
Fashion Stylist
Makeup Artist
Photo Assistant/Video
Hair Assistants
Model New
Ever notice your work looks amazing in person…
but falls flat in photos?
That’s not you.
That’s the gap between the eye and the camera.
Many of us were never taught how to adjust for that.
Inside Editorial Engineering, we close that gap.
DM EE or book a consult.
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